Communication and Dissemination activities and Gender aspects in horizon 2020 projects

Jesús Rojo González
NCP Marie Sklodowska-Curie Actions
Enterprise Europe Network MADRIMASD Coordinator
7th April 2017.
Communication and
Dissemination activities
&
Gender Aspects
in Horizon 2020 projects

Content
Communication ≠ Dissemination
• Why communication is important
• The new contractual obligations
• A Good Communication Plan
• Roadmap for the dissemination and
communication
• Dissemination channels
• Examples from some Projects
• Resources
• Communication in MSCA
• Gender Aspects
2COMMUNICATION AND DISSEMINATION IN H2020 PROJECTS

Communication VS Dissemination
3
Communication Dissemination
About the project and results About results only
Multiple audiences Beyond the
project's own community (include
the media and the public)
Audiences that may use the
results in their own work
e.g. peers (scientific or the project's
own community), industry and other
commercial actors, professional
organisations, policymakers
Inform and reach out to society,
show the benefits of research
Enable use and uptake of results
Grant Agreement art. 38.1 Grant Agreement art. 29
Starts at the outset of the project When results are available
Communication ≠ Dissemination
COMMUNICATION AND DISSEMINATION IN H2020 PROJECTS

Communication VS Dissemination
• Communication is the promotion of the action by
providing targeted information to multiple audiences
(including the media and the public), in a strategic
and effective manner and possibly engaging in a
two-way exchange.
• Dissemination is sharing research results with
potential users - peers in the research field,
industry, other commercial players and
policymakers. These results will feed into
exploitation (using results for commercial purposes
or in public policymaking).

Why communication is important?
• Responsibility – taxpayers' money
• Create Awareness
• Relates to EC political priorities/goals
• Impact on everyday lives
• EC role – gives higher visibility

The new contractual obligations Grant Agreement
ARTICLE 38 — PROMOTING THE ACTION –
VISIBILITY OF EU FUNDING
• 38.1 Communication activities by beneficiaries
• 38.1.1 Obligation to promote the action and its
results
• 38.1.2 Information on EU funding — Obligation
and right to use the EU emblem
• 38.1.3 Disclaimer excluding [Agency and]
Commission responsibility

Grant Agreement
“The beneficiaries must promote the action
and its results, by providing targeted information
to multiple audiences (including the media and
the public) in a strategic and effective manner”.
[…]
“Before engaging in a communication activity
expected to have a major media impact, the
beneficiaries must inform the [Commission]
[Agency] (see Article 52).”
(Article 38.1.1 Obligation to promote the action and its results)

1. Communication activities (beneficiaries) —
Promoting the action and its results
Communication activities (beneficiaries) — Promoting the action and its results The
beneficiaries must promote the action and its result, with a comprehensive
communication plan that defines clear objectives (adapted to various relevant target
audiences) and sets out a concrete planning for the communication activities (including a
description and timing for each activity — throughout the action duration).
‘Promoting the action’ means providing targeted information to multiple audiences
(including the media and the public), in a strategic and effective manner and possibly
engaging in a two way exchange
The beneficiaries are free to choose the type of communication activities.
Examples: a press release for the general public at the start of the action; an interview
in the local radio station after a major achievement of the action; an event in a shopping
mall that shows how the outcomes of the action are relevant to our everyday lives;
organising local workshops about the action, targeted at audiences for which the action is
of interest; producing a brochure to explain the action’s work to school or university
students to show how interesting this specific research topic can be.
8
ARTICLE 38 — PROMOTING THE
ACTION – VISIBILITY OF EU FUNDING

The activities must however:
• be effective (i.e. suited to achieving the action’s communication goals)
• be proportionate to the scale of the action (e.g. activities carried out by
a large-scale action with beneficiaries coming from several different
countries and a large budget must be more ambitious than those of a
beneficiary in a mono-beneficiary grant)
• address audiences that go beyond the action’s own community
(including the media and the public).
Ad hoc efforts or mere dissemination of results are NOT sufficient.
(Dissemination of results (see Article 29) cannot replace
communication activities (or vice-versa); both provisions must be
complied with.)
9

… the activities must make the research activities known to multiple audiences (in a
way that they can be understood by non-specialists) and include the public policy
perspective of EU research and innovation funding, by addressing aspects such as:
• transnational cooperation in a European consortium (i.e. how working together has
allowed to achieve more than otherwise possible)
• scientific excellence
• contributing to competitiveness and to solving societal challenges
• impact on everyday lives (e.g. creation of jobs, development of new technologies,
better quality products, more convenience, improved life-style, etc.)
• better use of results and spill-over to policy-makers, industry and the scientific
community.
Any communication activity that is expected to have a major media impact (i.e. media
coverage (online and printed press, broadcast media, social media, etc.) that will go
beyond having a local impact and which could have the potential for national and
international outreach) must be first notified to the Commission/Agency.
10

2. Visibility of EU funding
Acknowledgement of EU funding (Article 38.1.2)
• Use EU emblem
High-resolution emblems are avilable here
http://europa.eu/about-eu/basic-
information/symbols/flag/
• Use text as indicated in GA
This project has received funding from the [European Union’s
Horizon 2020 research and innovation programme][Euratom
research and training programme 2014-2018] under grant
agreement No [number].
11

Good Communication Plan
• Start at the outset,
continue through entire
lifetime of the project
• Plan strategically
• Identify and set clear
communication objectives
• Target audiences beyond
own community
• Choose pertinent
messages
• Use the right channel and
means

Good Communication Plan
• Define a comprehensive
communication plan
• Include in the proposal a Work
Package for communication or
include it into another WP. E.g. WP
Communication, Dissemination and
Exploitation
• Address the public policy
perspective with their
communication activities.
• Keep communication measures
proportionate to the scale of the
project.
• Free to choose the type of
communication activities.

Communication in the Horizon 2020 project lifecycle
Proposal
Work package for communication (or in
another work package)
Evaluation
"Impact" criterion
Reporting
Communication plan
Progress overview of communication
activities
Project Management
PO: interim and final assessment
Beneficiaries: inform PO prior to major
communication activity
14
Proposal
EvaluationReporting
Project
Management

Roadmap for the dissemination and communication
A roadmap should be designed to reach the dissemination
and communication objectives defined in a timely and
adequate way:
• Planning Of Activities: Identify the communication and dissemination
strategy and plan to ensure the best impact of your project outcomes.
• Implementation Phase: Produce a comprehensive set of tools (supports
and channels) to diffuse key messages obtained from research results to
the targeted groups in a way that encourages them to factor the research
implications into their work.
• Monitoring Activities: Analyse and assess the impact and success of
dissemination activities against key performance indicators
• Sustainability: Identify and set up the mechanisms needed to ensure
persistent and long-lasting visibility of project outcomes.

Dissemination Strategy
Dissemination activities should support all Work Packages
ensuring maximum visibility, accessibility and impact of the
project activities.
Dissemination Strategy should cover:
• Objectives of the dissemination activities
• Dissemination players
• Dissemination target audiences
• Messages to disseminate
• Dissemination tools and channels

Objectives of the dissemination activities
Dissemination activities should be designed to make the
project outcomes visible and accessible to the different target
stakeholders.
• Identify targets, messages, tools, and channels. Create
an adequate and effective communication and
dissemination plan to ensure the best impact of project
results.
• Produce dissemination tools: design a comprehensive set
of communication material to ensure an easy identification
of the project and a major exposure.
• Use the dissemination channels (both internal and
external). Organise project events and participate in
workshops, conferences, and international/EC meetings.
• Ensure a persistent and long-lasting visibility of the
project activities and outcomes.

Dissemination players
• Establish who will be the leader of the project
dissemination activities following the
dissemination strategy defined
• Dissemination Leader will:
• set up the most appropriate mechanisms and tools for
maximum visibility and impact,
• ensure that all partners contribute to dissemination
activities,
• assess the dissemination results.
• Create a matrix with details of each partner’s
tasks and responsibilities for dissemination
activities

Dissemination target audiences
Partners have to identify several groups of stakeholders likely to
be interested by the project outputs, and included them for
dissemination activities
19
TARGETED GROUPS MEMBERS
POLICY-MAKERS European Commission
Regional organisations
National Governments and Parliaments
International Funding organisations Heads of major Research and Education
Institutions
RESEARCH & EDUCATION COMMUNITY International Research Communities
National scientific organisations
Research and Education institutions
PRIVATE SECTOR Private research organisations
Business Associations, Companies, SMEs, Clusters
OTHER End-users, citizens, students, families, patients
RELATED PROJECT & INITIATIVES H2020 projects on SPACE, ICT
H2020 EU-America cooperation projects
Other relevant initiatives

Feedback from any target group to the project
Messages to be disseminated
Your project should produce a rich and varied serie of outputs.
Establish a list including the main outputs to be disseminated to the
different identified target groups during the project lifetime
20
FEEDBACK EXPECTED POLICY-
MAKERS
RESEARCH & EDUCATION
COMMUNITY
PRIVATE
SECTOR
RELATED
INITIATIVES
Feedback on project activities and results
Priorities
End-users Needs
Increase the exploitation perspective of the project
results
Project Results for developing policies
Enhance Project´s Visibility

Dissemination tools and channel
In order to convey the results and messages to audiences and reach
the highest impact, your project could use:
• online and interactive tools and channels,
• non electronic tools and channels,
• physical interactive tools and channels.
Dissemination tools: mean all material supports used to present the
content of your project to an external audience.
Dissemination channels comprise all media through which the project
results are conveyed and relayed to the target audiences.
• Project website, Web-based user forum
• Other websites (partner websites, EC services, etc.)
• Social media and professional networks
• Project events and other related events (congress, brokerage events, etc.)
• Target publications and scientific magazines
• Media (radio, tv) and Mailing lists and contact databases

Dissemination channels
Some examples for dissemination
channel for your project
• http://horizon-magazine.eu/
• http://ec.europa.eu/programme
s/horizon2020/en/newsroom/pu
blications/
• http://ec.europa.eu/research/in
focentre/index_en.cfm
• http://www.euronews.com/prog
rams/futuris
• https://een.ec.europa.eu/tools/
services/EVE/Event/ListEvents
• https://events.b2match.com/

Resources
• Communicating EU Research & Innovation - Guidance for project participant"
• http://ec.europa.eu/research/participants/data/ref/h2020/other/gm/h2020-guide-
comm_en.pdf
• The Plan for the Exploitation and Dissemination of Results in Horizon 2020
• https://www.iprhelpdesk.eu/sites/default/files/newsdocuments/FS-Plan-for-the-
exploitation-and-dissemination-of-results_1.pdf
• Outreach and Communication Activities in the MSCA under Horizon 2020
• http://ec.europa.eu/assets/eac/msca/documents/documentation/publications/outrea
ch_activities_en.pdf
• Guidelines on Open Access to Scientific Publications and Research Data in Horizon
2020
• https://ec.europa.eu/research/participants/data/ref/h2020/grants_manual/hi/oa_pilo
t/h2020-hi-oa-pilot-guide_en.pdf
• Open Access in Horizon 2020
• https://www.openaire.eu/h2020openaccess/

SALTGAE Project http://saltgae.eu/

WaterInnEU Project http://waterinneu.org
Communciation Materials
• Market Briefing Brochure - September2016
• WaterInnEU Third Newsletter - September 2016
• WaterInnEU Second Press Release - October 2016
• WaterInnEU presentation brochure - June 2015
• WaterInnEU presentation poster - April 2015
• WaterInnEU presentation in the Water Affairs
Magazine - February 2015
Dissemiantion Actions
• Assistance to the Smart Water
Networks Forum (London)
• Assistance to the European
Geosciences Union (EGU) General
Assembly, Vienna
• Assistance to the 7th World Water
Forum 2015 (Daeguand Gyeongju,
Republic of Korea)
• Assistance to the Water Data Summit
at OGC TC, Boulder Colorado USA,
• Assistance to the Water Innovation
Europe 2015, Brussels.

DEMETER Project http://etn-demeter.eu/
26
https://vimeo.com/180175180

What about MSCA
Communication, Outreach and
Public engagement Activities
27COMMUNICATION IN MSCA

Communication Strategy
• Select the targeted groups to communicate:
• Scietific Community
• Stakeholders
• Enterprises
• Policy Makers
• End Users
• General Public / Society
28
DISSEMINATION
EXPLOITATION
Communication
Outreach
Public Engagement
COMMUNICATION IN MSCA

Horizonte 2020
Difference between
Communication and Outreach
Outreach and communication activities
are related but they are not the same
A successful MSCA project has to
include a mix of both activities.

Outreach
• Outreach activities are
developed to attract a
broad audience on a
specific topic primarily to
the general public
• Outreach activities can be
developed in various ways;
presentations in schools,
workshops, talks, visits to
laboratories, etc.

Outreach
• The objective is to explain
the benefits of research
to a broad public (mainly
citizens who pay our
research with their taxes)
• The outreach implies
interaction between the
researcher and the
recipient, there is a
relationship between both
and the communication
that is maintained is "back
and forth"

cOMMUNCIATION
• The Communication only presents an
address from the researcher to the
recipient
• By Communication means articles in
newspapers or generalist magazines,
TV or Radio.
• Successful communication requires
clear language, an attractive
scientific theme where interesting
results are highlighted to attract the
attention of both the general public
and the media.

Outreach
Outreach Activities:
• European Researchers' Night (NIGHT) //
EU open days
• Marie Sklodowska-Curie Ambassadors //
• Facebook fellow of the week
• EXPO 2016
• School Visits, open-doors, etc
• Meet The Fellows

Communication
http://www.irishtimes.com/ne
ws/health/fat-fighter-
1.538013
http://www.lemonde.fr/arts/ar
ticle/2015/03/17/projet-
mossoul-un-musee-virtuel-
pour-reagir-face-a-la-
barbarie-de-l-etat-
islamique_4595546_1655012.
html
https://projectmosul.org/
https://www.youtube.com/wat
ch?v=znMRm8FHa7A

MSCA Fellow Paolo Aversa
https://www.youtube.com/watch?v=znMRm8FHa7A
35
Cass MBA: Strategy with Dr Paolo Aversa

36
Communciation
https://www.youtube.com/watch?v=fCQpMgb7GMo
How to Crowdsource the Reconstruction of Lost Heritage |
Chance Coughenour | TEDxHamburg

DEMETER Project http://etn-demeter.eu/
37
https://vimeo.com/180175180

Consejos
• To who? Chose the audience (kids,
teenagers, adults, etc)
• Why? Explain the problem you are
solving or the theme your are
researching
• How? provoke their curiosity, use
simple language, be innovative, benefits
of your research

Advices
• Easy Language: will your
grandparents understand
you?
• Experience: Do not assume
that they have experience in
the subject that you are
going to explain

European Researchers’ Night
• Its main objective is to bring researchers closer
to citizens so that they know their work, the
benefits they bring to society and their impact on
daily life.
40
• To promote scientific
vocations among the
youngest.
• It has been held
simultaneously in 250
European cities since
2005.
• Last Friday of each
September

Compromiso Público
41
http://www.madrimasd.org/lanochedelosinvestigadores/

Meet The Fellows 2016
https://www.youtube.com/watch?v=SIpBa-EKoVM

Gender Aspects
In H2020 projects
GENDER ASPECTS IN H2020 43

Responsible Research and Innovation
44GENDER ASPECTS IN H2020
Engagement
Science
Education Ethics
Open
Access
Gender Equality

Gender - Content
Gender Equality as a cross-cutting issue in
Horizon 2020 and its three objectives:
• Gender dimension in Research &
Innovation content
• Gender balance in decision-making in
managing Horizon 2020
• Gender balance and equal opportunities in
project teams at all levels
GENDER ASPECTS IN H2020 45

Gender equality as a cross-cutting issue
The promotion of gender equality, including the
integration of the gender dimension in research and
innovation content, is enshrined in the three core
documents on Horizon 2020:
• The Horizon 2020 Regulation
• The Rules for participation
• The Specific Programme implementing Horizon
2020 (link)

MSCA-ITN-2017 48
H2020 WP:
balanced participation in
research teams/
management structures
Proposal
indicate the gender of the
person primarly
responsible for carrying
out the project's activities
Evaluation
If same scores, gender
balance in teams is a
ranking factor
Grant Agreement
Equal opportunities and
gender balance at all levels
Reporting
Early reporting of
workforce

49
Gender balance in
decision making
processes
Gender balance in
research teams at all
levels
Gender dimension in
research and innovation
(R&I) content
GENDER ASPECTS IN H2020

50
Gender balance in
decision making
processes
Gender balance in
research teams at all
levels
Gender dimension in
research and innovation
(R&I) content

Sex and gender: definitions
51
Sex refers to biological characteristics of women and
men, boys and girls, in terms of reproductive organs
and functions based on chromosomal complement and
physiology. As such, sex is globally understood as the
classification of living beings as male and female, and
intersexed.
Gender refers to the social construction of women and
men, of femininity and masculinity, which varies in time
and place, and between cultures.

Gender dimension in research and innovation (R&I) content
• Gender dimension in research content means
integrating sex and gender analysis into
research.
• In other words, taking into account
biological characteristics and social/cultural
features of both women and men in R&I.
• It is an added-value in terms of innovation,
creativity, excellence and returns on
investments

Gendered Innovations
53
http://ec.europa.eu/research/gendered-innovations/
"Gendered Innovations"
employs methods of sex and gender analysis to create new knowledge.

Gender dimension in ICT: speech synthesis
• The Challenge: Speech synthesis - in which
a machine generates human-like speech - has
applications in basic linguistic research,
assistive technologies for people with
disabilities, and commercial devices and
software. Synthesizing sex and gender in
speech is important to how speech is
perceived and interpreted.
54
• The historic male default in speech synthesis can limit the
use of this technology. Listeners apply gender norms to synthetic
voices, and don't like machine voices that are "ambiguous" with
respect to sex/gender.
• Gendered Innovation: To create machines with greater flexibility
to produce voices in different languages and dialects and to
represent women and men speakers of different ages, gender
identities, accents, geographic locations, etc.

Understanding gender dimension for MSCA projects
55
https://www.youtube.com/watch?v=Hq4eWo30RfY

Resources on gender issues /expertise
GenPORT
On-line community of practionners for sharing knowledge and inspire
collaboration
www.genderportal.eu
Gender Toolkit
http://www.yellowwindow.be/genderinresearch/
Cost Action GenderSTE
http://www.genderste.eu
More videos:
Introduction to Gendered Innovations
https://www.youtube.com/watch?v=aoGqpvO27QQ&feature=youtu.be
Definition of sex and gender & how sex and gender interact
https://www.youtube.com/watch?v=nETPIfrIf0A&feature=youtu.be

THANK YOU
NATIONAL CONTACT POINTS (NCP)
MARIE SKLODOWSKA-CURIE ACTIONS
57
Jesús Rojo González
Fundación para el Conocimiento madri+d
jesus.rojo@madrimasd.org

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