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Community 2.0

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Deirdre Reid
Deirdre Reid

This document discusses building and fostering online communities. It addresses how community has traditionally been experienced offline but that social media allows for new ways of relationship building and learning online (community 2.0). It emphasizes that collaborating both face-to-face and online is key to integrating interactions from both spheres. Building a strong community requires welcoming and including all members, developing valuable content, and supporting leadership development within the community.

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Community – we all know it, not a new concept for us, new way to experience it Social media changes in ways people associate, new opportunities for relationship- building & learning Community 1.0 – what you’ve always had Fostering that same sense of community online – 2.0 3
Building a community – barn raising, many hands, helping each other achieve our goals Image: http://www.flickr.com/photos/cindy47452/3682879190/ 4
Image: http://www.flickr.com/photos/redjar/114194621/ 5
What do these collections of people have in common? 6
Image: http://www.flickr.com/photos/kitpfish/941171137/ 7
What are some of the communities you belong to? Image: http://www.flickr.com/photos/dennetmint/4988241167/ 8
Collaboration – can also mean a common action, working for a cause Fun = different meanings depending on age. Remember, museums can be fun too. 9
Integration of F2F & online is key. Online interactions pave the way for real life meet-ups. 10
Safe and trusted –guidelines provide community covenant Responsive – feedback, nimble – evolving, make changes (those without budgetary implications or needing board approval) 11
Goals: • Build and nurture a welcoming and inclusive community supporting the professional needs of members. • Develop scientific and technical content and expertise. • Support leadership development. 12
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Onboarding = helping new employees become productive members of an organization, more than just orientation, extends beyond first few days http://en.wikipedia.org/wiki/Onboarding 14
#1 in Plan of Activities: key member segments, how you define them Discuss POA – living doc, serves as way to keep on track as well as a reporting tool at end of year Levels of IFT involvement - highly involved like you participating members mailbox members at risk members 15
Onsite – mix of divisions at table – good – discuss together, learn from each other Virtual – same exercise – frame of mind to know what this community needs to offer Review –common ones across divisions at each table, get virtual input How do you get to know your members better? • Staff has demographic data. • Listen to conversations. • Poll – beware survey fatigue • Ask – check in with them, one by one. 16
Reason for exercises: • Have awareness and understanding of the various member types within your division, different needs, challenges • Understand the value of this community and the solutions it will provide to those types -- you’re the salespeople 17
Quality of interaction, not quantity. Small vibrant community WOM. Start small. Easier to focus on one niche’s needs, pain points – understand what might motivate them. Most effective method – personal invites. Seed social media outposts with breadcrumbs to community/homebase – snippets of discussions, or links to resources WOM more champions 18
Cherish your lurkers, they may not participate (yet!), but they help market the community. 19
Annual meeting 3 months away, good oppty to bring meeting to community and vice versa. Think about ideas for future meetings. Benefit of community – easier to meet new people online, breaks ice for real life meetings. Demonstrations, orientations (one-on-one) Extending the conference experience • Continuing discussion online – weekly series after conference • Reporter in each session – takeaways in community, cross-market elsewhere – daily news • Special appearances by speakers/authors – before and after Perks for community members – buzz - sponsored • Meet-up for early adopters – only advertise within community • Community lounge Exercise – ideas on incentives - what level of gift certificate would prompt them to participate ($10, $15, $25 or $50) and what other types of recognition or outreach could encourage contributors? 20
Will highlight sessions (and related IFT resources) pertaining to our 11 Key Focus Areas & Core Sciences Place for attendees to meet up, make new connections, etc. Will have a concierge in this center to help attendees plan their schedule. 21
Once awareness is created, or profile is created, not enough - need to encourage regular participation -- challenge 22
23
Exercise analogy – value, priority, give yourself the tools to make it a habit 24
25
Motivations come into play with establishing habits – think about how these might work with your persona • Fulfillment of needs, ROI, gain - transformational experience (church, Marines, AA) • Altruism, greater good • Reputation, status, influence • Club, belonging, social connectedness, membership • Feel good, shared emotional connection Discussion – virtual too – how are you going to make the community a habit, overcoming time hurdle? 26
Not enough content/discussions – perceived value 27
Can’t find the relationships they want Not enough participants/influencers Too few committed champions Don’t know how to network, few do - vendors who depend on it are often the most awkward, focusing on sales, not relationships Listen, ask questions, it’s easy to talk about yourself, resist unless asked Meeting online makes this process easier, breaks the ice, you know a bit about the other person Tonight – would be easy to only hang out with those you already know, but make a point to meet a few new people – you have a lot to talk about • How you’ll make community a habit, what type of activity will draw people in • Alum questions – best thing about college years, your favorite class or professor/why • 1st concert 28
Avoid this common association “country club” syndrome – new members feel like it’s too cliquey, or only the “popular kids.” Community – way to get mailbox members involved. 29
Image: http://www.flickr.com/photos/mrs_logic/3140123406/ 30
Be able to talk about “what’s in it for me,” your personal Return on Investment, and how you make it work in your life. 31
Discussion - #2 in plan of activities – What kind of contribution do we expect from our members? (and how do we make that easy for them, alluring to them?) Prompts to make it meaningful - create profiles, join groups, participate in a conversation, share a link, ask a question How to make a habit – IFT in 10 minutes/day, 30 minutes/week – video tutorials, other online help Personal touch - 1-1 demo, email with instructions on profile set up, suggest groups, show RSS/emails; introduce to others; follow up Newbie home - introduction forums -- help people familiarise themselves with community, ask a fun question that allows them to express their personality or interesting things about themselves Hostess – introductions, at ease, keep discussion lively Provide scaffolding – yet still be open and collaborative in your sensibility or culture 32
Value proposition Schedule prompts return to community, part of routine Feedback, evolving, learn as go 33
Encourage your fans – those who contribute, who market, who participate Image: http://www.flickr.com/photos/17251027@N00/2191441084 34
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Goal – IFT is this community, virtual association Recognition and thanking is critical. Reward good behavior. Ideas on that? 36
Activity: Pair up – community among divisions Work with a leader from another division after the meeting on community review & development. Review each other’s community, share tips & lessons learned. Create a plan to check-in on each other’s progress. Conference Teams (before, during, after) – integrating community and meeting, extending experience Provocateurs – post provocative questions about cutting-edge research, processes, etc. to encourage discussion Liaisons – gather feedback from group members to learn more about their needs Welcome Wagon – welcome new members to group, check in on inactive members Recognition – help staff identify members for recognition, send along personal thanks Hosts – how members how to use community effectively, match mentors with potential mentees, or introduce likely peers Ambassadors – “seed” official and unofficial outposts with “breadcrumbs” from the community – snippets of discussion – blurbs that will lure members to community 37
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More Related Content

Community 2.0

  • 1. 1
  • 2. 2
  • 3. Community – we all know it, not a new concept for us, new way to experience it Social media changes in ways people associate, new opportunities for relationship- building & learning Community 1.0 – what you’ve always had Fostering that same sense of community online – 2.0 3
  • 4. Building a community – barn raising, many hands, helping each other achieve our goals Image: http://www.flickr.com/photos/cindy47452/3682879190/ 4
  • 6. What do these collections of people have in common? 6
  • 8. What are some of the communities you belong to? Image: http://www.flickr.com/photos/dennetmint/4988241167/ 8
  • 9. Collaboration – can also mean a common action, working for a cause Fun = different meanings depending on age. Remember, museums can be fun too. 9
  • 10. Integration of F2F & online is key. Online interactions pave the way for real life meet-ups. 10
  • 11. Safe and trusted –guidelines provide community covenant Responsive – feedback, nimble – evolving, make changes (those without budgetary implications or needing board approval) 11
  • 12. Goals: • Build and nurture a welcoming and inclusive community supporting the professional needs of members. • Develop scientific and technical content and expertise. • Support leadership development. 12
  • 13. 13
  • 14. Onboarding = helping new employees become productive members of an organization, more than just orientation, extends beyond first few days http://en.wikipedia.org/wiki/Onboarding 14
  • 15. #1 in Plan of Activities: key member segments, how you define them Discuss POA – living doc, serves as way to keep on track as well as a reporting tool at end of year Levels of IFT involvement - highly involved like you participating members mailbox members at risk members 15
  • 16. Onsite – mix of divisions at table – good – discuss together, learn from each other Virtual – same exercise – frame of mind to know what this community needs to offer Review –common ones across divisions at each table, get virtual input How do you get to know your members better? • Staff has demographic data. • Listen to conversations. • Poll – beware survey fatigue • Ask – check in with them, one by one. 16
  • 17. Reason for exercises: • Have awareness and understanding of the various member types within your division, different needs, challenges • Understand the value of this community and the solutions it will provide to those types -- you’re the salespeople 17
  • 18. Quality of interaction, not quantity. Small vibrant community WOM. Start small. Easier to focus on one niche’s needs, pain points – understand what might motivate them. Most effective method – personal invites. Seed social media outposts with breadcrumbs to community/homebase – snippets of discussions, or links to resources WOM more champions 18
  • 19. Cherish your lurkers, they may not participate (yet!), but they help market the community. 19
  • 20. Annual meeting 3 months away, good oppty to bring meeting to community and vice versa. Think about ideas for future meetings. Benefit of community – easier to meet new people online, breaks ice for real life meetings. Demonstrations, orientations (one-on-one) Extending the conference experience • Continuing discussion online – weekly series after conference • Reporter in each session – takeaways in community, cross-market elsewhere – daily news • Special appearances by speakers/authors – before and after Perks for community members – buzz - sponsored • Meet-up for early adopters – only advertise within community • Community lounge Exercise – ideas on incentives - what level of gift certificate would prompt them to participate ($10, $15, $25 or $50) and what other types of recognition or outreach could encourage contributors? 20
  • 21. Will highlight sessions (and related IFT resources) pertaining to our 11 Key Focus Areas & Core Sciences Place for attendees to meet up, make new connections, etc. Will have a concierge in this center to help attendees plan their schedule. 21
  • 22. Once awareness is created, or profile is created, not enough - need to encourage regular participation -- challenge 22
  • 23. 23
  • 24. Exercise analogy – value, priority, give yourself the tools to make it a habit 24
  • 25. 25
  • 26. Motivations come into play with establishing habits – think about how these might work with your persona • Fulfillment of needs, ROI, gain - transformational experience (church, Marines, AA) • Altruism, greater good • Reputation, status, influence • Club, belonging, social connectedness, membership • Feel good, shared emotional connection Discussion – virtual too – how are you going to make the community a habit, overcoming time hurdle? 26
  • 27. Not enough content/discussions – perceived value 27
  • 28. Can’t find the relationships they want Not enough participants/influencers Too few committed champions Don’t know how to network, few do - vendors who depend on it are often the most awkward, focusing on sales, not relationships Listen, ask questions, it’s easy to talk about yourself, resist unless asked Meeting online makes this process easier, breaks the ice, you know a bit about the other person Tonight – would be easy to only hang out with those you already know, but make a point to meet a few new people – you have a lot to talk about • How you’ll make community a habit, what type of activity will draw people in • Alum questions – best thing about college years, your favorite class or professor/why • 1st concert 28
  • 29. Avoid this common association “country club” syndrome – new members feel like it’s too cliquey, or only the “popular kids.” Community – way to get mailbox members involved. 29
  • 31. Be able to talk about “what’s in it for me,” your personal Return on Investment, and how you make it work in your life. 31
  • 32. Discussion - #2 in plan of activities – What kind of contribution do we expect from our members? (and how do we make that easy for them, alluring to them?) Prompts to make it meaningful - create profiles, join groups, participate in a conversation, share a link, ask a question How to make a habit – IFT in 10 minutes/day, 30 minutes/week – video tutorials, other online help Personal touch - 1-1 demo, email with instructions on profile set up, suggest groups, show RSS/emails; introduce to others; follow up Newbie home - introduction forums -- help people familiarise themselves with community, ask a fun question that allows them to express their personality or interesting things about themselves Hostess – introductions, at ease, keep discussion lively Provide scaffolding – yet still be open and collaborative in your sensibility or culture 32
  • 33. Value proposition Schedule prompts return to community, part of routine Feedback, evolving, learn as go 33
  • 34. Encourage your fans – those who contribute, who market, who participate Image: http://www.flickr.com/photos/17251027@N00/2191441084 34
  • 35. 35
  • 36. Goal – IFT is this community, virtual association Recognition and thanking is critical. Reward good behavior. Ideas on that? 36
  • 37. Activity: Pair up – community among divisions Work with a leader from another division after the meeting on community review & development. Review each other’s community, share tips & lessons learned. Create a plan to check-in on each other’s progress. Conference Teams (before, during, after) – integrating community and meeting, extending experience Provocateurs – post provocative questions about cutting-edge research, processes, etc. to encourage discussion Liaisons – gather feedback from group members to learn more about their needs Welcome Wagon – welcome new members to group, check in on inactive members Recognition – help staff identify members for recognition, send along personal thanks Hosts – how members how to use community effectively, match mentors with potential mentees, or introduce likely peers Ambassadors – “seed” official and unofficial outposts with “breadcrumbs” from the community – snippets of discussion – blurbs that will lure members to community 37
  • 38. 38
  • 39. 39