Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
SlideShare a Scribd company logo

business plan

•Download as PPTX, PDF•
•

This business plan outlines the company's mission to clearly direct its long-term growth, lists the experienced leadership team, and analyzes the market opportunity created by consumer problems that the company's product/service aims to address. The plan also summarizes the company's competitive advantage, sets five-year goals and measurable objectives, provides a three-year financial plan, identifies required resources, assesses risks and potential rewards, and discusses key short- and long-term issues needing resolution.

1 of 12
Company Name Business Plan
Mission Statement • Clearly state your company’s long-term mission. – Try to use words that will help direct the growth of your company, but be as concise as possible.
The Team • List CEO and key management by name. • Include previous accomplishments to show that these are people with a record of success. • Summarize number of years of experience in this field.
Market Summary • Summarize your market in the past, present, and future. – Review those changes in market share, leadership, players, market shifts, costs, pricing, or competition that provide the opportunity for your company’s success.
Opportunities • Identify problems and opportunities. – State consumer problems, and define the nature of product/service opportunities that are created by those problems.
Business Concept • Summarize the key technology, concept, or strategy on which your business is based.
Competition • Summarize the competition. • Outline your company’s competitive advantage.
Goals and Objectives • List five-year goals. • State specific, measurable objectives for achieving your five-year goals. – List market-share objectives. – List revenue/profitability objectives.
Financial Plan • Outline a high-level financial plan that defines your financial model and pricing assumptions. – This plan should include expected annual sales and profits for the next three years. – Use several slides to cover this material appropriately.
Resource Requirements • List requirements for the following resources: – Personnel – Technology – Finances – Distribution – Promotion – Products – Services
Risks and Rewards • Summarize the risks of the proposed project and how they will be addressed. • Estimate expected rewards, particularly if you are seeking funding.
Key Issues • Near term – Identify key decisions and issues that need immediate or near-term resolution. – State consequences of decision postponement. • Long term – Identify issues needing long-term resolution. – State consequences of decision postponement. • If you are seeking funding, be specific about any issues that require financial resources for resolution.

More Related Content

business plan

  • 2. Mission Statement • Clearly state your company’s long-term mission. – Try to use words that will help direct the growth of your company, but be as concise as possible.
  • 3. The Team • List CEO and key management by name. • Include previous accomplishments to show that these are people with a record of success. • Summarize number of years of experience in this field.
  • 4. Market Summary • Summarize your market in the past, present, and future. – Review those changes in market share, leadership, players, market shifts, costs, pricing, or competition that provide the opportunity for your company’s success.
  • 5. Opportunities • Identify problems and opportunities. – State consumer problems, and define the nature of product/service opportunities that are created by those problems.
  • 6. Business Concept • Summarize the key technology, concept, or strategy on which your business is based.
  • 7. Competition • Summarize the competition. • Outline your company’s competitive advantage.
  • 8. Goals and Objectives • List five-year goals. • State specific, measurable objectives for achieving your five-year goals. – List market-share objectives. – List revenue/profitability objectives.
  • 9. Financial Plan • Outline a high-level financial plan that defines your financial model and pricing assumptions. – This plan should include expected annual sales and profits for the next three years. – Use several slides to cover this material appropriately.
  • 10. Resource Requirements • List requirements for the following resources: – Personnel – Technology – Finances – Distribution – Promotion – Products – Services
  • 11. Risks and Rewards • Summarize the risks of the proposed project and how they will be addressed. • Estimate expected rewards, particularly if you are seeking funding.
  • 12. Key Issues • Near term – Identify key decisions and issues that need immediate or near-term resolution. – State consequences of decision postponement. • Long term – Identify issues needing long-term resolution. – State consequences of decision postponement. • If you are seeking funding, be specific about any issues that require financial resources for resolution.