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Dynamic Infrastructures   –  Flexibility for you   Fujitsu Siemens Computers Speakersname
Fujitsu Siemens Computers Our strategy and approach
Your questions and needs Business environment continues to change IT continues to drive competitive edge IT continues to become more complex IT operations have become a burden IT is a key asset for part of a business,but an utility for another part What? I want an IT infrastructure that… Is flexible and reliable Meets my business needs Opens up new ways of doing business Is open to all delivery options How? I want to… Optimize the parts I continue to run myself Control the installation others manage for me Move into usage based pricing model Access experts and keep my ability to innovate Decide what is best, depending on business, case by case How can IT  drive  my  competitive edge…? I need an IT infrastructure that fits to me!
Our answer:  Dynamic Infrastructures tailor-made Infrastructure  Products & Services Infrastructure  Solutions Managed Infrastructure Infrastructure- as-a-Service Dynamic Infrastructures Resources bound to the IT infrastructure Resources available for process  and application innovation With Dynamic Infrastructures we can tailor an offer that fits to your strategy and priorities
How to build and run  Dynamic Infrastructures Products and services designed for virtualized and automated environments Use building blocks designed for dynamism Benefit from evaluation and integration experience out of many projects Use pre-tested Infrastructure Solutions Delegate the responsibility  to run your IT  Utilize our expert support services for the operation of your dynamic infrastructure Run your applications on  a shared environment Cut your IT costs down leveraging economies of scale by accessing a centrally shared infrastructure. Dynamic Infrastructures Infrastructure Products &  Services Infrastructure Solutions Managed Infrastructure Infrastructure- as-a-service
Fujitsu Siemens Computers What we offer
Dynamic Infrastructures: Our Portfolio Network Storage Clients Server solutions FlexFrame BladeFrame Managed Data Center Managed Office Servers Storage Solutions CentricStor Client Solutions Virtual Workplace Workplace-as-a-Service Dynamic Infrastructures Infrastructure Products &  Services Infrastructure Solutions Managed Infrastructure Infrastructure- as-a-service Services for - ROI - Integration - Maintenance Financial Solutions
Infrastructure products: Building blocks for Dynamic Infrastructures A complete array of  servers, mainframes,  and storage A complete range  of business clients:  notebooks, tablet PCs,  thin clients, desktops,  workstations
Services for Infrastructure Products Hardware & Software Maintenance  Infrastructure Rollout Services and IMACD Service 24 hours and 365 days of the year Extensive service network worldwide  Proactive Remote Services  Short response times with spare parts on-site Defined hardware recovery times Best-in-class logistics We ensure the desired availability of the IT infrastructure Standardized Maintenance & Support Services Installation Packs Financial Services Migration Service Integration Services
Infrastructure solutions:  Designing Enterprise SOI Landscape Analysis of IT strategy and environment Evaluation of optimization potential for your current landscape Identification of requirements for a future landscape Detailed analysis of current landscape (load profile, bottle necks etc.) Suggestion of various landscape designs Report contains benefits and challenges of each design Roadmap to your new landscape Feasibility checks Risk analysis Final recommendation.  Assessing the Solution Portfolio Developing the Roadmap  Designing the Landscape Analyzing the Infrastructure Integration and Migration services according to a proven phase model
Infrastructure Solutions for Business Applications Application independent  Real / virtual servers are shared across applications Application optimized Solution stack is tuned for an  application suite FlexFrame for SAP FlexFrame for Oracle PRIMERGY  BladeFrame
Storage-oriented Infrastructure solutions: CentricStor Virtualization of Tape Infrastructures CentricStor introduces a virtualization layer between servers and tape libraries  Key Benefits Changes on server side have no impact on the tape side – and vice versa Support of a large variety of tape systems, servers, mainframes and backup software Consolidation of tape libraries Introduction of information lifecycle management into tape environments Support of two data centers for disaster recovery Tape Virtualization Layer CentricStor x86 Serverpool Mainframe, UNIX
Virtual Workplace Our offering for client virtualization Pre-integrated solutions End-to-end infrastructure services IT investment decision support “ Virtual Workplace” from  Latest technologies for client virtualization Improved flexibility, efficiency, quality
Proactive support services for  Infrastructure Solutions Solution Contract One service for hardware and software components of the dynamic solution A technical account manager (TAM) supports the customer holistically Proactive Services Live monitoring System Health Check Patch Management Reactive Support Services Help Desk Services Hard- and Software Maintenance   Service  Management Proactive services 1&2-level support TAM Backlevel support On-site repair Software  support
Infrastructure Solutions  – more than 1,000 installations Aerospace & Defense Automotive Banking & Insurance Chemical Consumer Engineering, Construction & Operations HighTech Public Sector Services, Telcos, Utilities
Managed Infrastructure:  Our Managed Services portfolio Managed Data Center IT Management and operational services along the Data Center Analysis, design and transformation of data center operation Enable business agility and efficient  resource allocation  Cost reduction through process automation Utility based pricing models Managed Office Services for an efficient operation of workplace infrastructures  Planning, implementation and rollouts Management and optimization of the client lifecycle Efficient operation of physical  and virtual IT workplace “ Per-seat” billing models
Analysis of  your requirements Define required  service capabilities Define governance model and delivery responsibilities Implement aligned services and delivery Managed Infrastructure: Leverage the potential of our service catalog Service Portfolio Assessment of service requirements  and IT portfolio Service Catalog Assessment of services  Separation into local and global service delivery Local Delivery Local Common End-To-End Service Processes Central Shared Services Implementation Central 7 Service automation enables cost effective service delivery from  remote locations for dynamic infrastructures Common End-To-End Service Processes Governance Model Service Management Process Framework
Managed Storage Optimization Successful transfer of your storage infrastructure to regular operation Reactive Remote variable charging  (GB per month) Managed Storage Capacity Management Capacity Provisioning Service Management Maintenance & Support Monitoring Storage Administration local Business reflection Remote data collection On Demand Multi Vendor Proactive Monthly charging Accounting ITIL – Based   Integration  &Transition Smooth hand-over to efficiently the operation Design Tailored storage  concept Consulting Consulting services
As a service: The next step towards  higher efficiency and flexibility With 100’s of installations of infrastructure solutions customers have optimized their IT It is their foundation of a service-oriented infrastructure (SOI) Managed services for theses solutions further raise the efficiency of operations The next efficiency gain can be achieved by sharing a central infrastructure between many customers:  Infrastructure-as-a-Service (IaaS) Degree of efficiency Managed Services (Operations) Infrastructure-  as-a-Service Service oriented  Infrastructure Degree of Flexibility
Advantages of Infrastructure-as-a-service Business view: Choice: alternative IT delivery model Little involvement to run and manage IT Usage-based payment schemes Benefit from economies of scale Operational view:  Easy access to IT resources with few  restrictions/limitations Faster service delivery Optimized usage of invested resources  SLA controlled quality of services
Fujitsu Siemens Computers expands its portfolio with “as a Service” offerings “ As-a-Service” by Fujitsu Siemens We help customers to implement “private clouds” where we maintain agreed service levels  We enhance customers’ IT efficiency without threatening their sovereignty Off-premises IT infrastructure Shared among multiple customers Accessible through pre-defined methods standards, terms and conditions.  Shared IT infrastructure  Through on-demand services Pricing based on service usage Ongoing reductions in both fixed baseline (or subscription fees) and unit costs
Example:  Workplace-as-a-Service (WaaS) WaaS concept Shared infrastructure on our premises  (Appears) infinite for customers Hosting customer’s desktop  infrastructure and applications inside Standardized workplaces at fixed SLA Orderable via internet One-to-many approach Pay-as-you-use model Smooth migration Customer benefits Required services anywhere and anytime Minimized capital expenditure No investment in infrastructure No administration, no management Low barrier of entry
Fujitsu Siemens Computers About us
Fujitsu Siemens Computers  at a Glance Establishment:  1 Oct 1999 as Joint Venture of Siemens and Fujitsu covering EMEA Financials (FY 07):  Revenue: 6.6 billion euros  Profit before tax: 105 million euros Employees:  10,500,  thereof about 5,000 in services business Presence: Strong presence in all key markets  across EMEA In co-operation with partners:  offices in more than 70 countries  and service delivery capacity  in more than 180 countries Business Composition (sales) Servers Services Business PC Other 24% 17% 28% 19% 12% Consumer PC
Fujitsu Siemens Computers Management Team Chairman: Richard Christou  Corporate First Senior Vice President, Fujitsu Fujitsu Services, Chairman Global Business Group, President Fujitsu North America, Chairman President & CEO: Kai Flore 1982 joins Siemens AG 1999 joins FSC 2000 - Chief Information Officer 2003 – in addition CFO 2007 – in addition CSO
Fujitsu Siemens Computers: Strategy Evolution Over the last 9 years we have transformed our company into an IT infrastructure provider, addressing more customer needs as customer expectations have risen We have built know-how and experience in products, services, solutions, and in managing various combinations of these We can now help customers to decide which IT infrastructure and which delivery model is best for them and deliver according to their needs Time Value for our customers 1999 2003 2006 2009 Infrastructure Products + Infrastructure Solutions + Managed Services Becoming an  Infrastructure Provider + Infrastructure as-a-service
The evolution goes on:  New ownership structure Fujitsu Siemens Computers will become a wholly owned subsidiary of Fujitsu  FSC will continue to operate as a 50:50 Joint Venture until the end of FY2008 On April 1, 2009 Fujitsu will acquire all of Siemens’s shares in FSC  EMEA and Germany remains key-markets  and Fujitsu Siemens Computers will strengthen its product development capacities in Germany Within the Fujitsu Group,  Fujitsu Siemens Computers   FSC will transform quicker and more efficient to a leading provider of IT infrastructures  Fujitsu and Fujitsu Siemens Computers will profit of mutual synergy effects  Expand scope of product and service offerings  Deliver integrated products/services globally “ Fully integrating Fujitsu Siemens Computers into the Fujitsu Group fits perfectly into our  global growth strategy.”   Kuniaki Nozoe, President of Fujitsu
The power behind: Fujitsu at a Glance Note: Fujitsu Group consolidated figures for fiscal year ended March 31, 2008. US$1 = ¥100. Principal Business Areas: Technology Solutions:  System Products, Network Products, Services  Ubiquitous Product Solutions:  PCs, Hard Disk Drives, Mobile Phones Device Solutions:  LSI Devices, Electronic Components Headquarters:  Tokyo, Japan President:  Kuniaki Nozoe Established:  June 1935 Net Sales:  US$ 53.3 billion Net Income:  US$ 481 million R&D Spending:  US$ 2.5 billion Employees:  167,000 worldwide Fujitsu’s global growth strategy focuses on: Field Innovation: Improve the customer’s business, not just the IT business Global Expansion: Shift the focus from Japan to global business Environmental Contributions: Preserve the environment for future generations.
Thank you!

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Company Presentation

  • 1. Dynamic Infrastructures – Flexibility for you Fujitsu Siemens Computers Speakersname
  • 2. Fujitsu Siemens Computers Our strategy and approach
  • 3. Your questions and needs Business environment continues to change IT continues to drive competitive edge IT continues to become more complex IT operations have become a burden IT is a key asset for part of a business,but an utility for another part What? I want an IT infrastructure that… Is flexible and reliable Meets my business needs Opens up new ways of doing business Is open to all delivery options How? I want to… Optimize the parts I continue to run myself Control the installation others manage for me Move into usage based pricing model Access experts and keep my ability to innovate Decide what is best, depending on business, case by case How can IT drive my competitive edge…? I need an IT infrastructure that fits to me!
  • 4. Our answer: Dynamic Infrastructures tailor-made Infrastructure Products & Services Infrastructure Solutions Managed Infrastructure Infrastructure- as-a-Service Dynamic Infrastructures Resources bound to the IT infrastructure Resources available for process and application innovation With Dynamic Infrastructures we can tailor an offer that fits to your strategy and priorities
  • 5. How to build and run Dynamic Infrastructures Products and services designed for virtualized and automated environments Use building blocks designed for dynamism Benefit from evaluation and integration experience out of many projects Use pre-tested Infrastructure Solutions Delegate the responsibility to run your IT Utilize our expert support services for the operation of your dynamic infrastructure Run your applications on a shared environment Cut your IT costs down leveraging economies of scale by accessing a centrally shared infrastructure. Dynamic Infrastructures Infrastructure Products & Services Infrastructure Solutions Managed Infrastructure Infrastructure- as-a-service
  • 7. Dynamic Infrastructures: Our Portfolio Network Storage Clients Server solutions FlexFrame BladeFrame Managed Data Center Managed Office Servers Storage Solutions CentricStor Client Solutions Virtual Workplace Workplace-as-a-Service Dynamic Infrastructures Infrastructure Products & Services Infrastructure Solutions Managed Infrastructure Infrastructure- as-a-service Services for - ROI - Integration - Maintenance Financial Solutions
  • 8. Infrastructure products: Building blocks for Dynamic Infrastructures A complete array of servers, mainframes, and storage A complete range of business clients: notebooks, tablet PCs, thin clients, desktops, workstations
  • 9. Services for Infrastructure Products Hardware & Software Maintenance Infrastructure Rollout Services and IMACD Service 24 hours and 365 days of the year Extensive service network worldwide Proactive Remote Services Short response times with spare parts on-site Defined hardware recovery times Best-in-class logistics We ensure the desired availability of the IT infrastructure Standardized Maintenance & Support Services Installation Packs Financial Services Migration Service Integration Services
  • 10. Infrastructure solutions: Designing Enterprise SOI Landscape Analysis of IT strategy and environment Evaluation of optimization potential for your current landscape Identification of requirements for a future landscape Detailed analysis of current landscape (load profile, bottle necks etc.) Suggestion of various landscape designs Report contains benefits and challenges of each design Roadmap to your new landscape Feasibility checks Risk analysis Final recommendation. Assessing the Solution Portfolio Developing the Roadmap Designing the Landscape Analyzing the Infrastructure Integration and Migration services according to a proven phase model
  • 11. Infrastructure Solutions for Business Applications Application independent Real / virtual servers are shared across applications Application optimized Solution stack is tuned for an application suite FlexFrame for SAP FlexFrame for Oracle PRIMERGY BladeFrame
  • 12. Storage-oriented Infrastructure solutions: CentricStor Virtualization of Tape Infrastructures CentricStor introduces a virtualization layer between servers and tape libraries Key Benefits Changes on server side have no impact on the tape side – and vice versa Support of a large variety of tape systems, servers, mainframes and backup software Consolidation of tape libraries Introduction of information lifecycle management into tape environments Support of two data centers for disaster recovery Tape Virtualization Layer CentricStor x86 Serverpool Mainframe, UNIX
  • 13. Virtual Workplace Our offering for client virtualization Pre-integrated solutions End-to-end infrastructure services IT investment decision support “ Virtual Workplace” from Latest technologies for client virtualization Improved flexibility, efficiency, quality
  • 14. Proactive support services for Infrastructure Solutions Solution Contract One service for hardware and software components of the dynamic solution A technical account manager (TAM) supports the customer holistically Proactive Services Live monitoring System Health Check Patch Management Reactive Support Services Help Desk Services Hard- and Software Maintenance Service Management Proactive services 1&2-level support TAM Backlevel support On-site repair Software support
  • 15. Infrastructure Solutions – more than 1,000 installations Aerospace & Defense Automotive Banking & Insurance Chemical Consumer Engineering, Construction & Operations HighTech Public Sector Services, Telcos, Utilities
  • 16. Managed Infrastructure: Our Managed Services portfolio Managed Data Center IT Management and operational services along the Data Center Analysis, design and transformation of data center operation Enable business agility and efficient resource allocation Cost reduction through process automation Utility based pricing models Managed Office Services for an efficient operation of workplace infrastructures Planning, implementation and rollouts Management and optimization of the client lifecycle Efficient operation of physical and virtual IT workplace “ Per-seat” billing models
  • 17. Analysis of your requirements Define required service capabilities Define governance model and delivery responsibilities Implement aligned services and delivery Managed Infrastructure: Leverage the potential of our service catalog Service Portfolio Assessment of service requirements and IT portfolio Service Catalog Assessment of services Separation into local and global service delivery Local Delivery Local Common End-To-End Service Processes Central Shared Services Implementation Central 7 Service automation enables cost effective service delivery from remote locations for dynamic infrastructures Common End-To-End Service Processes Governance Model Service Management Process Framework
  • 18. Managed Storage Optimization Successful transfer of your storage infrastructure to regular operation Reactive Remote variable charging (GB per month) Managed Storage Capacity Management Capacity Provisioning Service Management Maintenance & Support Monitoring Storage Administration local Business reflection Remote data collection On Demand Multi Vendor Proactive Monthly charging Accounting ITIL – Based Integration &Transition Smooth hand-over to efficiently the operation Design Tailored storage concept Consulting Consulting services
  • 19. As a service: The next step towards higher efficiency and flexibility With 100’s of installations of infrastructure solutions customers have optimized their IT It is their foundation of a service-oriented infrastructure (SOI) Managed services for theses solutions further raise the efficiency of operations The next efficiency gain can be achieved by sharing a central infrastructure between many customers: Infrastructure-as-a-Service (IaaS) Degree of efficiency Managed Services (Operations) Infrastructure- as-a-Service Service oriented Infrastructure Degree of Flexibility
  • 20. Advantages of Infrastructure-as-a-service Business view: Choice: alternative IT delivery model Little involvement to run and manage IT Usage-based payment schemes Benefit from economies of scale Operational view: Easy access to IT resources with few restrictions/limitations Faster service delivery Optimized usage of invested resources SLA controlled quality of services
  • 21. Fujitsu Siemens Computers expands its portfolio with “as a Service” offerings “ As-a-Service” by Fujitsu Siemens We help customers to implement “private clouds” where we maintain agreed service levels We enhance customers’ IT efficiency without threatening their sovereignty Off-premises IT infrastructure Shared among multiple customers Accessible through pre-defined methods standards, terms and conditions. Shared IT infrastructure Through on-demand services Pricing based on service usage Ongoing reductions in both fixed baseline (or subscription fees) and unit costs
  • 22. Example: Workplace-as-a-Service (WaaS) WaaS concept Shared infrastructure on our premises (Appears) infinite for customers Hosting customer’s desktop infrastructure and applications inside Standardized workplaces at fixed SLA Orderable via internet One-to-many approach Pay-as-you-use model Smooth migration Customer benefits Required services anywhere and anytime Minimized capital expenditure No investment in infrastructure No administration, no management Low barrier of entry
  • 24. Fujitsu Siemens Computers at a Glance Establishment: 1 Oct 1999 as Joint Venture of Siemens and Fujitsu covering EMEA Financials (FY 07): Revenue: 6.6 billion euros Profit before tax: 105 million euros Employees: 10,500, thereof about 5,000 in services business Presence: Strong presence in all key markets across EMEA In co-operation with partners: offices in more than 70 countries and service delivery capacity in more than 180 countries Business Composition (sales) Servers Services Business PC Other 24% 17% 28% 19% 12% Consumer PC
  • 25. Fujitsu Siemens Computers Management Team Chairman: Richard Christou Corporate First Senior Vice President, Fujitsu Fujitsu Services, Chairman Global Business Group, President Fujitsu North America, Chairman President & CEO: Kai Flore 1982 joins Siemens AG 1999 joins FSC 2000 - Chief Information Officer 2003 – in addition CFO 2007 – in addition CSO
  • 26. Fujitsu Siemens Computers: Strategy Evolution Over the last 9 years we have transformed our company into an IT infrastructure provider, addressing more customer needs as customer expectations have risen We have built know-how and experience in products, services, solutions, and in managing various combinations of these We can now help customers to decide which IT infrastructure and which delivery model is best for them and deliver according to their needs Time Value for our customers 1999 2003 2006 2009 Infrastructure Products + Infrastructure Solutions + Managed Services Becoming an Infrastructure Provider + Infrastructure as-a-service
  • 27. The evolution goes on: New ownership structure Fujitsu Siemens Computers will become a wholly owned subsidiary of Fujitsu FSC will continue to operate as a 50:50 Joint Venture until the end of FY2008 On April 1, 2009 Fujitsu will acquire all of Siemens’s shares in FSC EMEA and Germany remains key-markets and Fujitsu Siemens Computers will strengthen its product development capacities in Germany Within the Fujitsu Group, Fujitsu Siemens Computers FSC will transform quicker and more efficient to a leading provider of IT infrastructures Fujitsu and Fujitsu Siemens Computers will profit of mutual synergy effects Expand scope of product and service offerings Deliver integrated products/services globally “ Fully integrating Fujitsu Siemens Computers into the Fujitsu Group fits perfectly into our global growth strategy.” Kuniaki Nozoe, President of Fujitsu
  • 28. The power behind: Fujitsu at a Glance Note: Fujitsu Group consolidated figures for fiscal year ended March 31, 2008. US$1 = ¥100. Principal Business Areas: Technology Solutions: System Products, Network Products, Services Ubiquitous Product Solutions: PCs, Hard Disk Drives, Mobile Phones Device Solutions: LSI Devices, Electronic Components Headquarters: Tokyo, Japan President: Kuniaki Nozoe Established: June 1935 Net Sales: US$ 53.3 billion Net Income: US$ 481 million R&D Spending: US$ 2.5 billion Employees: 167,000 worldwide Fujitsu’s global growth strategy focuses on: Field Innovation: Improve the customer’s business, not just the IT business Global Expansion: Shift the focus from Japan to global business Environmental Contributions: Preserve the environment for future generations.

Editor's Notes

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