Tata Motors is India's largest automobile company, generating over $32 billion annually. It is a leader in commercial vehicles and among the top producers of passenger vehicles in India. Tata has over 55,000 employees and manufactures vehicles in several Indian states as well as internationally through subsidiaries and joint ventures. Notable achievements include launching India's first indigenous passenger car and "People's Car", establishing R&D centers worldwide, and expanding internationally through exports, franchises, and joint ventures on multiple continents.
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Company Profile
Tata Motors Limited is India's largest automobile company, with consolidated revenues of INR 1,65,654 crores
(USD 32.5 billion) in 2011-12. It is the leader in commercial vehicles in each segment, and among the
top in passenger vehicles with winning products in the compact, midsize car and utility vehicle
segments. It is also the world's fourth largest truck and bus manufacturer.
The Tata Motors Group's over 55,000 employees are guided by the mission "to be passionate in anticipating and
providing the best vehicles and experiences that excite our customers globally."
Established in 1945, Tata Motors' presence cuts across the length and breadth of India. Over 7.5 million Tata
vehicles ply on Indian roads, since the first rolled out in 1954. The company's manufacturing base in
India is spread across Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh),
Pantnagar (Uttarakhand), Sanand (Gujarat) and Dharwad (Karnataka). Following a strategic alliance
with Fiat in 2005, it has set up an industrial joint venture with Fiat Group Automobiles at Ranjangaon
(Maharashtra) to produce both Fiat and Tata cars and Fiat powertrains. The company's dealership, sales,
services and spare parts network comprises over 3,500 touch points.
Tata Motors, also listed in the New York Stock Exchange (September 2004), has emerged as an international
automobile company. Through subsidiaries and associate companies, Tata Motors has operations in the
UK, South Korea, Thailand, Spain, South Africa and Indonesia. Among them is Jaguar Land Rover,
acquired in 2008. In 2004, it acquired the Daewoo Commercial Vehicles Company, South Korea's
second largest truck maker. The rechristened Tata Daewoo Commercial Vehicles Company has
launched several new products in the Korean market, while also exporting these products to several
international markets. Today two-thirds of heavy commercial vehicle exports out of South Korea are
from Tata Daewoo. In 2005, Tata Motors acquired a 21% stake in Hispano Carrocera, a reputed Spanish
bus and coach manufacturer, and subsequently the remaining stake in 2009. Hispano's presence is being
expanded in other markets. In 2006, Tata Motors formed a 51:49 joint venture with the Brazil-based,
Marcopolo, a global leader in body-building for buses and coaches to manufacture fully-built buses and
coaches for India - the plant is located in Dharwad. In 2006, Tata Motors entered into joint venture with
Thonburi Automotive Assembly Plant Company of Thailand to manufacture and market the company's
pickup vehicles in Thailand, and entered the market in 2008. Tata Motors (SA) (Proprietary) Ltd., Tata
Motors' joint venture with Tata Africa Holding (Pty) Ltd. set up in 2011, has an assembly plant in
Rosslyn, north of Pretoria. The plant can assemble, semi knocked down (SKD) kits, light, medium and
heavy commercial vehicles ranging from 4 tonnes to 50 tonnes.
Tata Motors is also expanding its international footprint, established through exports since 1961. The company's
commercial and passenger vehicles are already being marketed in several countries in Europe, Africa,
the Middle East, South East Asia, South Asia, South America, CIS and Russia. It has franchisee/joint
venture assembly operations in Bangladesh, Ukraine, and Senegal.
The foundation of the company's growth over the last 66 years is a deep understanding of economic stimuli and
customer needs, and the ability to translate them into customer-desired offerings through leading edge
R&D. With over 4,500 engineers, scientists and technicians the company's Engineering Research
2. Centre, established in 1966, has enabled pioneering technologies and products. The company today has
R&D centres in Pune, Jamshedpur, Lucknow, Dharwad in India, and in South Korea, Spain, and the
UK.
It was Tata Motors, which launched the first indigenously developed Light Commercial Vehicle in 1986. In
2005, Tata Motors created a new segment by launching the Tata Ace, India's first indigenously
developed mini-truck. In 2009, the company launched its globally benchmarked Prima range of trucks
and in 2012 the Ultra range of international standard light commercial vehicles. In their power, speed,
carrying capacity, operating economy and trims, they will introduce new benchmarks in India and match
the best in the world in performance at a lower life-cycle cost.
Tata Motors also introduced India's first Sports Utility Vehicle in 1991 and, in 1998, the Tata Indica, India's first
fully indigenous passenger car.
In January 2008, Tata Motors unveiled its People's Car, the Tata Nano. The Tata Nano has been subsequently
launched, as planned, in India in March 2009, and subsequently in 2011 in Nepal and Sri Lanka. A
development, which signifies a first for the global automobile industry, the Nano brings the joy of a car
within the reach of thousands of families.
Tata Motors is equally focussed on environment-friendly technologies in emissions and alternative fuels. It has
developed electric and hybrid vehicles both for personal and public transportation. It has also been
implementing several environment-friendly technologies in manufacturing processes, significantly
enhancing resource conservation.
Through its subsidiaries, the company is engaged in engineering and automotive solutions, automotive vehicle
components manufacturing and supply chain activities, vehicle financing, and machine tools and factory
automation solutions.
Business of Tata Motors
Tata Motors is committed to improving the quality of life of communities by working on four thrust areas -
employability, education, health and environment. The activities touch the lives of more than a million
citizens. The company's support on education and employability is focused on youth and women. They
range from schools to technical education institutes to actual facilitation of income generation. In health,
the company's intervention is in both preventive and curative health care. The goal of environment
protection is achieved through tree plantation, conserving water and creating new water bodies and, last
but not the least, by introducing appropriate technologies in vehicles and operations for constantly
enhancing environment care.
Tata MotorsBSE -2.10 % declined after the global auto giant reported 27.59 per cent
decline in its total vehicle sales at 72,712 units for March 2013, against 1,00,414 units in
the same month last year. For the entire 2012-13 financial year, Tata Motors' total sales
went down by 10.66 per cent to 8,10,086 units from 9,06,768 units in the previous fiscal.
3. "While the overall CV market share of Tata Motors has not declined much (despite a
significant decline in the M&HCV market), the decline should be more stark in revenue
terms. Consequently, we believe the losses in domestic business for Tata Motors may
continue and may actually go up in 4QFY13," said an HSBC report.
"Domestic weakness may take away sheen from the robust JLR performance. We remain
overweight on Tata Motors, with a target price of Rs 358 and see the current weakness as
a long-term buying opportunity," the report added.
Shares of Mahindra & Mahindra gained momentum in early trade a day after the
company announced sales figures for FY13 and the month of March 2013.
M&M's auto sales for the month of March 2013 stood at 51,904 units as against 46,919
units during March 2012, a growth of 11 per cent. Its sales for the financial year 2013
grew 17 per cent to 5,63,373 units as against 4,83,164 units in FY 2011-12.
"Going ahead in FY14, M&M's performance in the passenger vehicle space will be
challenged by rising diesel prices, new launches from competitors and growing on a high
base. Tractor demand is expected to stay subdued in the near term. Good monsoon will
be the key towards tractor demand recovery in the medium term," the Kotak report
added.
Passenger car marker MarutiBSE 0.65 % SuzukiBSE 0.65 % reported 4.78 per cent
decline in its total sales in March at 1,19,937 units from 1,25,952 units in the same month
last year. For FY13, the company's total sales increased by 3.33 per cent to 11,71,434
units from 11,33,695 units in 2011-12.
While the sales for Maruti dipped in March Year-on-Year, sequentially the sales were the
highest in 11 months and second best in three years.
Comments of Chief Operating Officer (Marketing and Sales) Mayank Pareek that the
market has bottomed out gave some fillip to the stock price.
"On a year-on-year comparison, yes we are down this March, but on a sequential basis
this is the highest sales in the last 12 months. Perhaps the market has bottomed out and
we might see little bit of recovery around second quarter this fiscal," Pareek was quoted
by PTI.