Companyxyz socmed-shouldwe
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This document discusses advanced communication strategies and tools for social media. It outlines both the risks and benefits of social media engagement. It emphasizes the importance of truth, trust, transparency, and accountability in social media interactions. Case studies are presented regarding brand hijacking and employee errors on social media platforms at large companies.
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Companyxyz socmed-shouldwe
- 1. advanced communication strategies and tools Company XYZ social media Lee Hopkins Adelaide, 11th Feb 2011
- 5. Brand hijacking The ‘lunatic fringe’ Negative comments Crisis: no way to respond Employee error (Vodafone, KC)
- 6. Branding Goodwill Lead generation Customer service Engagement with audiences
- 7. 3Ts + A = Social Media Ethos Truth Trust Transparency Accountability
- 8. What if they don’t love me?
- 15. "This afternoon an employee posted an obscene message from the official Vodafone UK Twitter profile. The employee has been suspended immediately and we have started an internal investigation. This was not a hack and we apologise for any offence the tweet may have caused."
- 18. Kiss Find your lovers Start small Take a pulse Refine
- 19. !@#! Conclusions 3T&A • Truth, Trust, Transparency & communication Accountability universe: • The Internet Black Swan • 9/11 moments in • PC history • Harry Potter
- 20. When it comes to a social media strategy, like most companies we’re building the bicycle while we ride it @3MJane