Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
SlideShare a Scribd company logo
Competitive Analysis
Your Company Name
Identification
2
Key International Competitors
Key National Competitors
Substitutes New Entrants
Competitor L
Competitor M
Competitor N
Competitor O
Competitor I
Competitor J
Competitor K
Competitor K
Competitor E
Competitor F
Competitor G
Competitor H
Competitor A
Competitor B
Competitor C
Competitor D
Logos Of Competitors
3
Comparison - Based On Criteria
4
Revenue Profit Market Share Main Activity
Number of
Employees
Product
Quality
Insert your
own text
Competitor A Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Competitor B Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Competitor C Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Insert your own text Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Insert your own text Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Insert your own text Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Insert your own text Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Insert your own text Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Insert your own text Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Insert your own text Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Criteria
Competitor Positioning
5
= %$ xx Million in Sales
20
15
10
0
-5
0 10 20 30 40 50 60
Market Share (%)
Company
Growth
(%)
Losing Market Share
Giving Market Share
5
Average Market
Growth
A
B
D
C
Competitor Ranking
6
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Competitor
A
Competitor
B Competitor
C
Market Leader
Competitor Revenue & Profit
7
0
0.5
1
1.5
2
2.5
3
3.5
4
Competitor A Competitor B Competitor C Competitor D Competitor E
Revenue Profit
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Competitor Market Share & Sales Revenues
8
0
10
20
30
40
50
60
70
1 2 3 4
Your
Figures
(C,
$,
%)
Development (Market Share & Share Revenue)
Own Business Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 Other
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Competitor Analysis
9
65
10
10
10
Sales
Own Company C.1 C.4 C.2
65
10
10
10
Revenue
Own Company C.1 C.4 C.2
0
10
20
30
40
50
60
70
2020 2021 2022 2023 2024 2025 2026
Sales Development of Industry
Placeholder1 Placeholder2
2020 2021 2022 2023 2024 2025 2026
Performance Indicators
Sales
0,5 1,0 1,5 2,0 2,5 3,0 3,5
Sales Development
Placeholder 1
Placeholder 2
Competitor 3
Competitor Description
10
Product x Competitor 1 Competitor 2 Competitor 3 Competitor 4
Turnover € 100 million € 100 million € 100 million € 100 million
Top Product Sample Product Sample Product Sample Product Sample Product
Employees 100 100 100 100
Main Competitors
Knowledge On Our Competitors
11
▪ Product 1
▪ Product 2
▪ Product 3
Products
▪ Service
guaranteed
only year after
purchase
▪ Service
characteristic 2
▪ Service
characteristic 3
Services
▪ Expansion
▪ Strategy 2
▪ Strategy 3
Strategy
▪ Competitors offer
high quality
▪ Quality Feature 2
▪ Quality Feature 3
Quality
▪ The prices very
depending on
the season
▪ Price 2
▪ Price 3
Prices
▪ Phase enter
descriptions
& notes here
Other
Internal/ External Competitor Portfolio Analysis
12
Category
Criteria (Areas of
Observation)
Comments on the Strengths &
Weakness of the Unite to be
Tested
Competitor 4
Poor Equal Better
1 2 3 4 5 6 7 8 9
Market
Marketing & Sales -
Sales Structure/ Locations -
Price/ Performance Rtio -
Product
Quality -
Cost Structure/ Cost
Advantage
-
Enterprise -
Finances
Liquidity -
Cost Development -
Staff
Working Climate -
Staff Training & Education -
Overall Assessment
-
-
Classification- Market Attractiveness & Market Share
13
Market
Attractiveness
Low
High
Weak Strong
Global Market Share
My Business
Competitor 1
Competitor 2
Competitor 3
Competitor 4
Competitor 5
Other
Sales Performance of Competitors
14
30
20
10
8
25
0 25 50
Competitor 4
Competitor 3
Competitor 2
Competitor 1
Own Business
28
22
9
9
26
0 25 50
Competitor 4
Competitor 3
Competitor 2
Competitor 1
Own Business
31
13
15
12
27
0 25 50
Competitor 4
Competitor 3
Competitor 2
Competitor 1
Own Business
2013 2014 2015
€ / $ MIO. / %
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Strategic Positioning
15
Strategic Advantage
Cost Advantage
Singularity from the
buyer’s point of view
Entire
Industry
01 Differentiation Comprehensive Cost Leadership
▪ Competitor 1
▪ Competitor 2
▪ Competitor 3
▪ Competitor 4
03
Limited
to
one
Segment
▪ Competitor 5
▪ Other
Focus on Priorities
02
▪ Competitors are located in
four areas
▪ Each competitor attempts to
influence the market
according to this needs
▪ …
Strategic Target
Assessment & Market Position of Competitors’ Product/ Product Range
16
Product x Own Business Competitor 1 Competitor 2 Competitor 3 Competitor 4
Design
Price
Performance
Quality
Additional
Functions
Equipment
Expected Product
Service Life
Overall
Assessment
6 3 4 3 3
Market Segmentation
17
Factors Own Business Competitor 1 Competitor 2 Competitor 3
Age (in years) 20-30 30-35 25-40 20-35
Gender (M/ F) Both Both Female Both
Income (in lakhs) 0-15 7-10 2-15 0-10
Employment Students/ Employed Employed/ Business
Students/ Employed/
Business
Students/ Employed/
Business
Competitors’ Average Price/ Product
18
2 2
1.8
1.66
2.66
Company Company Company Company Company
€ / $
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
▪ Prices of the product line are
constantly developing
▪ Competitive products have an
average price of 2.00 €
Competitive Advantage
19
Competitors who Could Catch up
Competitor 2
Reason: High financial Budget
Competitor 1
Reason: High financial Budget
Advantage 1
Additional
investment costs
Project
planning
To - dos in order to
maintain the advantage
ADVANTAGE
Other Corporate Strategy
20
Main Competitors
Strength Weakness
Own
Company
Competitors
Strategy: Emphasizing the Strengths
▪ Emphasize strength
▪ Highlight benefits for customer
▪ …
Strategy: Downgrade / Devalue
▪ Evaluate weakness as irrelevant
▪ Devalue importance for customer benefits
▪ Compensate weakness with strength
▪ …
▪ Evaluate weakness as irrelevant
▪ Devalue importance for customer benefits
▪ Compensate weakness with strengths
▪ Identity methods to counteract
▪ …
Strategy: Downgrade / Devalue
Strategy: Emphasizing Weakness
▪ Overemphasize weakness
▪ Emphasize a disadvantage for competitors on the market
▪ Highlighting negative impact on customer benefits
▪ …
6
4
3
2
Facebook Linkedin You Tube Twitter
Social Media Analysis
21
How Many Competitors Use
Social Media Channels?
▪ Facebook is used by
Competitor XY
▪ XY can be found on
LinkedIn
Activity Analysis
22
Monitoring
Survey
Customer Video Contest
Customer Surveys
Product Testers
Acquisition
Idea Collection
Overview Of Main Competitors
23
Competitors Market Leader Challenger Niche Competitor Explanations
Own Business
▪ Good service
▪ Small product range
▪ We provide maximum flexibility
Competitor 1
▪ Good service
▪ Small product range
▪ Competitor 1 provides maximum
flexibility
Competitor 2
▪ Good service
▪ Small product range
▪ Competitor 2 provides maximum
flexibility
Competitor 3
▪ Good service
▪ Small product range
▪ Competitor 3 provides maximum
flexibility
Competitor 4
▪ Good service
▪ Small product range
▪ Competitor 4 provides maximum
flexibility
Competitor 5
▪ Good service
▪ Small product range
▪ Competitor 5 provides maximum
flexibility
Other
▪ Small product range
▪ Flexibility
▪ Insufficient service
24
Let’s Have a Break, We'll
Come Back After 15 Minutes
▪ This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
▪ This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
▪ This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Coffee Break
25
Charts & Graphs
26
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
5 8
12
16
20
24
28
32 35
10
14
18
22
25
30
33
36
39
0
10
20
30
40
50
60
70
FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08 FY 09
Profit
(Million
dollars)
Stacked
Column
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
▪ Product 1
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
▪ Product 2
Scatter With Smooth Lines And Markers
27
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
0
10
20
30
40
50
60
70
80
90
100
0 10 20 30 40 50 60
Profit
(In
Thousands)
Dollar (In Billions)
▪ Product 1
28
Year (2017)
0
5
10
15
20
25
30
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
Profit
(In
Thousands)
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Area
Chart
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
▪ Product 1
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
▪ Product 2
Stacked Line Chart
29
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
0
10
20
30
40
50
60
70
80
90
100
2010 2011 2012 2013 2014 2015 2016 2017
Profit
(In
Thousands)
92%
47%
▪ Product 1 ▪ Product 2
30
20
60
30
35
75
60
85
93
10
20
30
40
50
60
70
80
90
100
10 20 30 40 50
In Percentage
Profit
(In
Sales)
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Scatter
Chart
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
▪ Product 1
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
▪ Product 2
Combo Chart
31
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
0
10
20
30
40
50
60
70
80
90
100
2014 2015 2016 2017
Units
Sold
▪ Product 1 ▪ Product 2 ▪ Product 3
32
Additional Slides
Our
Mission
▪ This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
▪ This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Our Vision
Our Mission
▪ This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
▪ This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
33
34
John Smith
CEO
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Anita Doe
Editor
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Tomas Cross
Graphic Designer
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Our Best
Team
35
Target Audiences
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Preferred by Many
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Values Client
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
▪ This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
▪ This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
▪ This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
About
Us
▪ This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
▪ This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
▪ This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Our Goal
36
Financial
37
$45 $58 $75
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Comparison
38
John Smith
CEO
Anita Doe
Editor
Performance
Design
75%
55%
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Performance
Design
45%
75%
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
39
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
50%
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
65%
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
90%
Dashboard
ur
Target
40
41
01
02
03
04
▪ This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
▪ This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
▪ This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
▪ This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Puzzle
42
…Mother Teresa
Not all of us
can do great things. But
we can do small things
with great love.
Quotes
Location
43
Australia
80%
60% Canada
60%
60%
Brazil
60%
40% China
60%
80%
Important Notes
44
This slide is 100%
editable. Adapt it to
your needs and capture
your audience's
attention.
01
This slide is 100%
editable. Adapt it to
your needs and capture
your audience's
attention.
02
This slide is 100%
editable. Adapt it to
your needs and capture
your audience's
attention.
03
This slide is 100%
editable. Adapt it to
your needs and capture
your audience's
attention.
04
Timeline
45
Start End
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention
2018
2017
2016
Lego
46
01 02 03
This slide is 100% editable.
Adapt it to your needs and capture
your audience's attention.
This slide is 100% editable.
Adapt it to your needs and capture
your audience's attention.
This slide is 100% editable.
Adapt it to your needs and capture
your audience's attention.
This slide is 100% editable.
Adapt it to your needs and capture
your audience's attention.
Hierarchy
47
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
Name Here
Designation
Name Here
Designation
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
Name Here
Designation
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
Name Here
Designation
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
Name Here
Designation
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
Mind Map
48
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Silhouettes
49
06
03
05
02
04
01
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
Matrix
50
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
High
Low
High Low
Circular
51
Your Text
Here
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Venn
52
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
Magnifying Glass
53
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
01
02
03
04
Bulb & Idea
54
This slide is 100% editable. Adapt it to
your needs and capture your audience's
attention.
Product 2
This slide is 100% editable. Adapt it to
your needs and capture your audience's
attention.
Product 4
This slide is 100% editable. Adapt it to
your needs and capture your audience's
attention.
3 Product
This slide is 100% editable. Adapt it to your
needs and capture your audience's
attention.
1 Product
Address:
# street number, city, state
Contact Numbers:
0123456789
Email Address:
emailaddress@123.com
Thank
You
55

More Related Content

Competitive Analysis Powerpoint Presentation Slides

  • 2. Identification 2 Key International Competitors Key National Competitors Substitutes New Entrants Competitor L Competitor M Competitor N Competitor O Competitor I Competitor J Competitor K Competitor K Competitor E Competitor F Competitor G Competitor H Competitor A Competitor B Competitor C Competitor D
  • 4. Comparison - Based On Criteria 4 Revenue Profit Market Share Main Activity Number of Employees Product Quality Insert your own text Competitor A Text Here Text Here Text Here Text Here Text Here Text Here Text Here Competitor B Text Here Text Here Text Here Text Here Text Here Text Here Text Here Competitor C Text Here Text Here Text Here Text Here Text Here Text Here Text Here Insert your own text Text Here Text Here Text Here Text Here Text Here Text Here Text Here Insert your own text Text Here Text Here Text Here Text Here Text Here Text Here Text Here Insert your own text Text Here Text Here Text Here Text Here Text Here Text Here Text Here Insert your own text Text Here Text Here Text Here Text Here Text Here Text Here Text Here Insert your own text Text Here Text Here Text Here Text Here Text Here Text Here Text Here Insert your own text Text Here Text Here Text Here Text Here Text Here Text Here Text Here Insert your own text Text Here Text Here Text Here Text Here Text Here Text Here Text Here Criteria
  • 5. Competitor Positioning 5 = %$ xx Million in Sales 20 15 10 0 -5 0 10 20 30 40 50 60 Market Share (%) Company Growth (%) Losing Market Share Giving Market Share 5 Average Market Growth A B D C
  • 6. Competitor Ranking 6 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Competitor A Competitor B Competitor C Market Leader
  • 7. Competitor Revenue & Profit 7 0 0.5 1 1.5 2 2.5 3 3.5 4 Competitor A Competitor B Competitor C Competitor D Competitor E Revenue Profit This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 8. Competitor Market Share & Sales Revenues 8 0 10 20 30 40 50 60 70 1 2 3 4 Your Figures (C, $, %) Development (Market Share & Share Revenue) Own Business Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 Other This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 9. Competitor Analysis 9 65 10 10 10 Sales Own Company C.1 C.4 C.2 65 10 10 10 Revenue Own Company C.1 C.4 C.2 0 10 20 30 40 50 60 70 2020 2021 2022 2023 2024 2025 2026 Sales Development of Industry Placeholder1 Placeholder2 2020 2021 2022 2023 2024 2025 2026 Performance Indicators Sales 0,5 1,0 1,5 2,0 2,5 3,0 3,5 Sales Development Placeholder 1 Placeholder 2 Competitor 3
  • 10. Competitor Description 10 Product x Competitor 1 Competitor 2 Competitor 3 Competitor 4 Turnover € 100 million € 100 million € 100 million € 100 million Top Product Sample Product Sample Product Sample Product Sample Product Employees 100 100 100 100 Main Competitors
  • 11. Knowledge On Our Competitors 11 ▪ Product 1 ▪ Product 2 ▪ Product 3 Products ▪ Service guaranteed only year after purchase ▪ Service characteristic 2 ▪ Service characteristic 3 Services ▪ Expansion ▪ Strategy 2 ▪ Strategy 3 Strategy ▪ Competitors offer high quality ▪ Quality Feature 2 ▪ Quality Feature 3 Quality ▪ The prices very depending on the season ▪ Price 2 ▪ Price 3 Prices ▪ Phase enter descriptions & notes here Other
  • 12. Internal/ External Competitor Portfolio Analysis 12 Category Criteria (Areas of Observation) Comments on the Strengths & Weakness of the Unite to be Tested Competitor 4 Poor Equal Better 1 2 3 4 5 6 7 8 9 Market Marketing & Sales - Sales Structure/ Locations - Price/ Performance Rtio - Product Quality - Cost Structure/ Cost Advantage - Enterprise - Finances Liquidity - Cost Development - Staff Working Climate - Staff Training & Education - Overall Assessment - -
  • 13. Classification- Market Attractiveness & Market Share 13 Market Attractiveness Low High Weak Strong Global Market Share My Business Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 Other
  • 14. Sales Performance of Competitors 14 30 20 10 8 25 0 25 50 Competitor 4 Competitor 3 Competitor 2 Competitor 1 Own Business 28 22 9 9 26 0 25 50 Competitor 4 Competitor 3 Competitor 2 Competitor 1 Own Business 31 13 15 12 27 0 25 50 Competitor 4 Competitor 3 Competitor 2 Competitor 1 Own Business 2013 2014 2015 € / $ MIO. / % This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 15. Strategic Positioning 15 Strategic Advantage Cost Advantage Singularity from the buyer’s point of view Entire Industry 01 Differentiation Comprehensive Cost Leadership ▪ Competitor 1 ▪ Competitor 2 ▪ Competitor 3 ▪ Competitor 4 03 Limited to one Segment ▪ Competitor 5 ▪ Other Focus on Priorities 02 ▪ Competitors are located in four areas ▪ Each competitor attempts to influence the market according to this needs ▪ … Strategic Target
  • 16. Assessment & Market Position of Competitors’ Product/ Product Range 16 Product x Own Business Competitor 1 Competitor 2 Competitor 3 Competitor 4 Design Price Performance Quality Additional Functions Equipment Expected Product Service Life Overall Assessment 6 3 4 3 3
  • 17. Market Segmentation 17 Factors Own Business Competitor 1 Competitor 2 Competitor 3 Age (in years) 20-30 30-35 25-40 20-35 Gender (M/ F) Both Both Female Both Income (in lakhs) 0-15 7-10 2-15 0-10 Employment Students/ Employed Employed/ Business Students/ Employed/ Business Students/ Employed/ Business
  • 18. Competitors’ Average Price/ Product 18 2 2 1.8 1.66 2.66 Company Company Company Company Company € / $ This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. ▪ Prices of the product line are constantly developing ▪ Competitive products have an average price of 2.00 €
  • 19. Competitive Advantage 19 Competitors who Could Catch up Competitor 2 Reason: High financial Budget Competitor 1 Reason: High financial Budget Advantage 1 Additional investment costs Project planning To - dos in order to maintain the advantage ADVANTAGE
  • 20. Other Corporate Strategy 20 Main Competitors Strength Weakness Own Company Competitors Strategy: Emphasizing the Strengths ▪ Emphasize strength ▪ Highlight benefits for customer ▪ … Strategy: Downgrade / Devalue ▪ Evaluate weakness as irrelevant ▪ Devalue importance for customer benefits ▪ Compensate weakness with strength ▪ … ▪ Evaluate weakness as irrelevant ▪ Devalue importance for customer benefits ▪ Compensate weakness with strengths ▪ Identity methods to counteract ▪ … Strategy: Downgrade / Devalue Strategy: Emphasizing Weakness ▪ Overemphasize weakness ▪ Emphasize a disadvantage for competitors on the market ▪ Highlighting negative impact on customer benefits ▪ …
  • 21. 6 4 3 2 Facebook Linkedin You Tube Twitter Social Media Analysis 21 How Many Competitors Use Social Media Channels? ▪ Facebook is used by Competitor XY ▪ XY can be found on LinkedIn
  • 22. Activity Analysis 22 Monitoring Survey Customer Video Contest Customer Surveys Product Testers Acquisition Idea Collection
  • 23. Overview Of Main Competitors 23 Competitors Market Leader Challenger Niche Competitor Explanations Own Business ▪ Good service ▪ Small product range ▪ We provide maximum flexibility Competitor 1 ▪ Good service ▪ Small product range ▪ Competitor 1 provides maximum flexibility Competitor 2 ▪ Good service ▪ Small product range ▪ Competitor 2 provides maximum flexibility Competitor 3 ▪ Good service ▪ Small product range ▪ Competitor 3 provides maximum flexibility Competitor 4 ▪ Good service ▪ Small product range ▪ Competitor 4 provides maximum flexibility Competitor 5 ▪ Good service ▪ Small product range ▪ Competitor 5 provides maximum flexibility Other ▪ Small product range ▪ Flexibility ▪ Insufficient service
  • 24. 24 Let’s Have a Break, We'll Come Back After 15 Minutes ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Coffee Break
  • 26. 26 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 5 8 12 16 20 24 28 32 35 10 14 18 22 25 30 33 36 39 0 10 20 30 40 50 60 70 FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08 FY 09 Profit (Million dollars) Stacked Column This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Product 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Product 2
  • 27. Scatter With Smooth Lines And Markers 27 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 0 10 20 30 40 50 60 70 80 90 100 0 10 20 30 40 50 60 Profit (In Thousands) Dollar (In Billions) ▪ Product 1
  • 28. 28 Year (2017) 0 5 10 15 20 25 30 Dec Nov Oct Sep Aug Jul Jun May Apr Mar Feb Jan Profit (In Thousands) This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Area Chart This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Product 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Product 2
  • 29. Stacked Line Chart 29 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 0 10 20 30 40 50 60 70 80 90 100 2010 2011 2012 2013 2014 2015 2016 2017 Profit (In Thousands) 92% 47% ▪ Product 1 ▪ Product 2
  • 30. 30 20 60 30 35 75 60 85 93 10 20 30 40 50 60 70 80 90 100 10 20 30 40 50 In Percentage Profit (In Sales) This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Scatter Chart This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Product 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Product 2
  • 31. Combo Chart 31 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 0 10 20 30 40 50 60 70 80 90 100 2014 2015 2016 2017 Units Sold ▪ Product 1 ▪ Product 2 ▪ Product 3
  • 33. Our Mission ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Vision Our Mission ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 33
  • 34. 34 John Smith CEO This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Anita Doe Editor This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Tomas Cross Graphic Designer This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Best Team
  • 35. 35 Target Audiences This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Preferred by Many This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Values Client This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. About Us
  • 36. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Goal 36
  • 37. Financial 37 $45 $58 $75 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 38. Comparison 38 John Smith CEO Anita Doe Editor Performance Design 75% 55% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Performance Design 45% 75% This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 39. 39 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 50% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 65% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 90% Dashboard
  • 41. 41 01 02 03 04 ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Puzzle
  • 42. 42 …Mother Teresa Not all of us can do great things. But we can do small things with great love. Quotes
  • 44. Important Notes 44 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 04
  • 45. Timeline 45 Start End This slide is 100% editable. Adapt it to your needs and capture your audience's attention This slide is 100% editable. Adapt it to your needs and capture your audience's attention This slide is 100% editable. Adapt it to your needs and capture your audience's attention 2018 2017 2016
  • 46. Lego 46 01 02 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 47. Hierarchy 47 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 48. Mind Map 48 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 49. Silhouettes 49 06 03 05 02 04 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 50. Matrix 50 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. High Low High Low
  • 51. Circular 51 Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 52. Venn 52 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 53. Magnifying Glass 53 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 04
  • 54. Bulb & Idea 54 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 3 Product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 1 Product
  • 55. Address: # street number, city, state Contact Numbers: 0123456789 Email Address: emailaddress@123.com Thank You 55