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Compference 2017: Leading Human-Centered Change
Human-Centered Change
Presented by Ben Grossman-Kahn
CEO & Co-Founder of Catalyz
Agenda
• What’s your transformation story?
• Am I dealing with Technical or Adaptive change?
• Mental models and frameworks for human-
centered change
We are facing profound changes in every sector
• Rise of Mobile
• Cloud platforms
and services
• Open source
• Machine Learning
• AI
• Automation
• Internet of Things
Technology
• Multiple
generations
• Culture of
entrepreneurship
• Purpose driven
economy
• Competition for
talent
• Virtual staff
Workforce
• Expectations
focused on speed,
convenience and
personalization
• Technology
driving new
experiences
Customers
Compference 2017: Leading Human-Centered Change
Compference 2017: Leading Human-Centered Change
What’s your Transformation story?
Compference 2017: Leading Human-Centered Change
Employee resistance to change and management
behaviors, not budget or resources, are the primary factors
in 70% of failed change management programs -McKinsey
62% of employee respondents identified culture as the
main hurdle to digital transformation. -CapGemini
Compference 2017: Leading Human-Centered Change
Compference 2017: Leading Human-Centered Change
Design ThinkingAdaptive Leadership
Observation
Intervention
Interpretation
Adaptive Leadership
“…change that truly transforms an organization, be it
a multibillion-dollar company or a ten-person sales
team, demands that people give up things they hold
dear: daily habits, loyalties, ways of thinking. In
return for these sacrifices, they may be offered
nothing more than the possibility of a better future.”
-Heifetz & Linsky, HBR 2002
Adaptation
Technical vs Adaptive Changes
Technical Adaptive
Clearly	Defined	Problem
Not	clearly defined	problem.	Requires	
learning
Clear	and	known	solution.	Have	all	
information	required,	goal	is	to	optimize	
execution.
Solution unknown-requires	learning,	
experimentation	and	gathering	more	
information
Evokes	a	rational	and	logical	response.
Evokes	an	emotional	response-people	may	
avoid	or	struggle	to	deal	with	this
Uses	existing	processes,	practices,	
behaviors
Challenges	existing	processes,	practices	
and	behaviors
Led	with authority
Requires	engaging	stakeholders	and	
bringing	them	along
Puzzle Mystery
vs
Design Thinking
Start with Empathy
People don’t fear change,
they fear loss.
A framework for change
Core
• Company values
• Who our
customers are
Emerging
• New ways of
working
• New comp
structure
Legacy
• Siloed teams
• Some titles/roles
Competing Commitments
Frame the challenge
Design Thinking
Compference 2017: Leading Human-Centered Change
D V
F
Desirability
(Do people want this?)
Viability
(Should we do this?)
Feasibility
(Could we do this?)
Prototype and Test!
Compference 2017: Leading Human-Centered Change
Questions to consider
• Is this a puzzle or a mystery?
• What might people be afraid of losing?
• What might be some competing commitments?
• What have we done to build empathy and challenge our
assumptions?
• Have we designed with a focus on desirability and experience?
Thank you!
Ben@Catalyz.io
Appendix
Technical vs Adaptive Changes
Example Technical Adaptive
Example:	Broken	Arm Doctor	sets	arm	in	cast
Temporaryloss	of	identity	
related	to	activities
Example:	High	Blood	
Pressure
Prescribe medication
Change	lifestyle	to	eat	
healthy,	get	more	exercise,	
avoid	stressful	situations
Example:	Becoming	elderly
Take	away	drivers	license,	
move	into	assisted	living
Loss	of	independence,	self-
identity, new	routines
Example:		Title	Changes
Changetitle	in	system,	on	
business	cards
Perceived change	in	value	to	
the	organization,	self	
identity
Each one of these thwarting tactics…grows out of
people’s aversion to the organizational disequilibrium
created by your initiative…people strive to restore
order, maintain what is familiar to them, and protect
themselves from the pains of adaptive change.
-A Survival Guide for Leaders, HBR 2002
According to a McKinsey survey of 2,000 executives,
programs that encourage and facilitate employees to
take an active role in the transformation have a success
rate five times higher than those led as top-down
initiatives
C
Communication
Sharing thoughts,
questions, ideas, &
solutions
C
Collaboration
Working together to
reach a goal, putting
talent, expertise, &
smarts to work.
C
CriticalThinking
Looking at problems in a
new way and linking
learning across subjects
& disciplines
C
Creativity
Trying new approaches to
get things done equals
innovation & invention
21st Century Skills

More Related Content

Compference 2017: Leading Human-Centered Change

  • 2. Human-Centered Change Presented by Ben Grossman-Kahn CEO & Co-Founder of Catalyz
  • 3. Agenda • What’s your transformation story? • Am I dealing with Technical or Adaptive change? • Mental models and frameworks for human- centered change
  • 4. We are facing profound changes in every sector • Rise of Mobile • Cloud platforms and services • Open source • Machine Learning • AI • Automation • Internet of Things Technology • Multiple generations • Culture of entrepreneurship • Purpose driven economy • Competition for talent • Virtual staff Workforce • Expectations focused on speed, convenience and personalization • Technology driving new experiences Customers
  • 9. Employee resistance to change and management behaviors, not budget or resources, are the primary factors in 70% of failed change management programs -McKinsey 62% of employee respondents identified culture as the main hurdle to digital transformation. -CapGemini
  • 13. Adaptive Leadership “…change that truly transforms an organization, be it a multibillion-dollar company or a ten-person sales team, demands that people give up things they hold dear: daily habits, loyalties, ways of thinking. In return for these sacrifices, they may be offered nothing more than the possibility of a better future.” -Heifetz & Linsky, HBR 2002
  • 15. Technical vs Adaptive Changes Technical Adaptive Clearly Defined Problem Not clearly defined problem. Requires learning Clear and known solution. Have all information required, goal is to optimize execution. Solution unknown-requires learning, experimentation and gathering more information Evokes a rational and logical response. Evokes an emotional response-people may avoid or struggle to deal with this Uses existing processes, practices, behaviors Challenges existing processes, practices and behaviors Led with authority Requires engaging stakeholders and bringing them along
  • 19. People don’t fear change, they fear loss.
  • 20. A framework for change Core • Company values • Who our customers are Emerging • New ways of working • New comp structure Legacy • Siloed teams • Some titles/roles
  • 25. D V F Desirability (Do people want this?) Viability (Should we do this?) Feasibility (Could we do this?)
  • 28. Questions to consider • Is this a puzzle or a mystery? • What might people be afraid of losing? • What might be some competing commitments? • What have we done to build empathy and challenge our assumptions? • Have we designed with a focus on desirability and experience?
  • 31. Technical vs Adaptive Changes Example Technical Adaptive Example: Broken Arm Doctor sets arm in cast Temporaryloss of identity related to activities Example: High Blood Pressure Prescribe medication Change lifestyle to eat healthy, get more exercise, avoid stressful situations Example: Becoming elderly Take away drivers license, move into assisted living Loss of independence, self- identity, new routines Example: Title Changes Changetitle in system, on business cards Perceived change in value to the organization, self identity
  • 32. Each one of these thwarting tactics…grows out of people’s aversion to the organizational disequilibrium created by your initiative…people strive to restore order, maintain what is familiar to them, and protect themselves from the pains of adaptive change. -A Survival Guide for Leaders, HBR 2002
  • 33. According to a McKinsey survey of 2,000 executives, programs that encourage and facilitate employees to take an active role in the transformation have a success rate five times higher than those led as top-down initiatives
  • 34. C Communication Sharing thoughts, questions, ideas, & solutions C Collaboration Working together to reach a goal, putting talent, expertise, & smarts to work. C CriticalThinking Looking at problems in a new way and linking learning across subjects & disciplines C Creativity Trying new approaches to get things done equals innovation & invention 21st Century Skills