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The document examines how the Yunnan Daily Press Group in China utilized SMS, MMS, and 3G mobile services to deliver news to subscribers, growing their SMS user base to over 290,000 by 2005 but seeing it decline as other providers exploited the lack of regulations; it also overviews the development of the Chinese mobile market and issues around censorship.

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Mobile News in Chinese Newspaper Groups: A Case Study of Yunnan Daily Press Group by Liu Cheng and Axel Bruns2009
In ChinaMobile phone – fifth mediaModes of gathering news with mobile:Short-message services (SMS)Multimedia Message Service (MMS)3G4G
SMS news serviceYunnan Daily Press Group (Yndaily)Sends 2-5 SMS everydayHowever, SMS is limited to 70 Chinese charactersSeptember 2002 – 1,500 usersJanuary 2005 – 290,000 usersJanuary 2006 – 120,000 usersService Providers exploited the absence of clear rulesLimited users trust remains a key barrier
MMS news serviceJune 2006 Yndaily utilize MMSMMS allows transmission of audio and video contentEnd of 2007 – 100,000 MMS users, 50,000 SMS users
3G services3G phones – multimedia and networking devicesOpportunities for user participation3G mobile media actively attracts, rather than annoy, their target audiencesIt’s more flexible, customizable and interactive news service
Developing mobile technologyParticipatory journalism helps develop loyalty and trust with their audienceYndaily will no longer be considered as a newspaper group but as a multimedia company
Mobile News Market in ChinaDevelopment of China mobile MarketMarket Size:China and USAPosition of Mobile News in ChinaCensorship and Regulation in ChinaGrass Mud Horse (CAO NI MA) Spirit
Development of China Mobile Market
Market SizeLargest Internet Market in the world+Largest Mobile Market in the world=Largest Mobile Internet Market in the world
News is most popular internet service
Censorship and Regulation in ChinaSelf-Censorship &Key Word Filtering
Grass Mud Horse (CAO NI MA) SpiritAChinese Internet meme widely used as symbolic defiance of the widespread Internet censorship in China.http://www.youtube.com/watch?v=dWfUOG0EA9w (2:46-3:33)
4G NetworksIn Australia: 4G network announced to go live in Australia late 2011Telstra, Vodafone, Optus, VHAIn America:HTC & Sprint released EVO 4G March 2011Japan, Korea, Scandinavia and Russia already had 4G networks by 2008
4G FeaturesUltra-broadband internet access, IP telephony, gaming services, streamed multimediaHigh speed mobility communicationLTE - Long Term Evolution technologyApplications - run as on desktop computers
The Future?Recent release of iPhone 4S5G networksKorea/Japan 20123D without glasses
Question timeHow do you think the inevitable and rapid expansion of future generation technologies will change the way we perceive mobile news?Tomorrow’s mobile phones will watch your every move, should we afraid or should we embrace the new move?Do you think the censorship in China will become more strict in concurrence with the technological advances?

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Complete presentation ppt

  • 1. Mobile News in Chinese Newspaper Groups: A Case Study of Yunnan Daily Press Group by Liu Cheng and Axel Bruns2009
  • 2. In ChinaMobile phone – fifth mediaModes of gathering news with mobile:Short-message services (SMS)Multimedia Message Service (MMS)3G4G
  • 3. SMS news serviceYunnan Daily Press Group (Yndaily)Sends 2-5 SMS everydayHowever, SMS is limited to 70 Chinese charactersSeptember 2002 – 1,500 usersJanuary 2005 – 290,000 usersJanuary 2006 – 120,000 usersService Providers exploited the absence of clear rulesLimited users trust remains a key barrier
  • 4. MMS news serviceJune 2006 Yndaily utilize MMSMMS allows transmission of audio and video contentEnd of 2007 – 100,000 MMS users, 50,000 SMS users
  • 5. 3G services3G phones – multimedia and networking devicesOpportunities for user participation3G mobile media actively attracts, rather than annoy, their target audiencesIt’s more flexible, customizable and interactive news service
  • 6. Developing mobile technologyParticipatory journalism helps develop loyalty and trust with their audienceYndaily will no longer be considered as a newspaper group but as a multimedia company
  • 7. Mobile News Market in ChinaDevelopment of China mobile MarketMarket Size:China and USAPosition of Mobile News in ChinaCensorship and Regulation in ChinaGrass Mud Horse (CAO NI MA) Spirit
  • 8. Development of China Mobile Market
  • 9. Market SizeLargest Internet Market in the world+Largest Mobile Market in the world=Largest Mobile Internet Market in the world
  • 10. News is most popular internet service
  • 11. Censorship and Regulation in ChinaSelf-Censorship &Key Word Filtering
  • 12. Grass Mud Horse (CAO NI MA) SpiritAChinese Internet meme widely used as symbolic defiance of the widespread Internet censorship in China.http://www.youtube.com/watch?v=dWfUOG0EA9w (2:46-3:33)
  • 13. 4G NetworksIn Australia: 4G network announced to go live in Australia late 2011Telstra, Vodafone, Optus, VHAIn America:HTC & Sprint released EVO 4G March 2011Japan, Korea, Scandinavia and Russia already had 4G networks by 2008
  • 14. 4G FeaturesUltra-broadband internet access, IP telephony, gaming services, streamed multimediaHigh speed mobility communicationLTE - Long Term Evolution technologyApplications - run as on desktop computers
  • 15. The Future?Recent release of iPhone 4S5G networksKorea/Japan 20123D without glasses
  • 16. Question timeHow do you think the inevitable and rapid expansion of future generation technologies will change the way we perceive mobile news?Tomorrow’s mobile phones will watch your every move, should we afraid or should we embrace the new move?Do you think the censorship in China will become more strict in concurrence with the technological advances?