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Content Curation Hacks to Goose Your Content Marketing ROI

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Curata
Curata

Pawan Deshpande, CEO of Curata shared these top tricks at #CMWorld 2016 to find, editorialize and share the most relevant content from around the web in the least amount of time. All marketers curate, some just do it better!

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@TwitterHandle • #CMWorld Ridiculously Awesome Curation Hacks to Goose your ROI like Crazy Pawan Deshpande CEO & Founder, Curata @TweetsFromPawan @TweetsFromPawan • #CMWorld
The Problem CONTENT BEAST
https://www.domo.com/blog/2014/ 04/data-never-sleeps-2-0/ My, How You’ve Grown! Google Search Queries New Blog Posts Pieces of Facebook Content New Yelp Reviews of New YouTube Video
We’re Still Thirsty… of Marketers plan to create MORE content!
Types of Content PEER VENDOR EXPERT
PEER
EXPERT
VENDOR
Most of that content marketers publish is from vendor perspective…. …….And it performs the worst
Today we are going to talk about a really interesting way to overcome both of these called CONTENT CURATION!
My Content Curation Journey
Curating Music
Best Computer Science Masters Thesis
PATENTS
Early Days at Curata
Content Curation Hacks to Goose Your Content Marketing ROI
Content Curation Hacks to Goose Your Content Marketing ROI
What the heck is Content Curation?
Content Curation Defined Content curation is the process of someone consistently finding, organizing and sharing the best and most relevant content on a specific topic from around the web. “ “
Content curation is the process of someone consistently finding, organizing and sharing the best and most relevant content on a specific topic from around the web. “ Content Curation Defined a person, not an algorithm “
Content curation is the process of someone consistently finding, organizing and sharing the best and most relevant content on a specific topic from around the web. “ Content Curation Defined Not a one time event or activity “
Content Curation Defined Add value. . . perspective, insight, guidance Content curation is the process of someone consistently finding, organizing and sharing the best and most relevant content on a specific topic from around the web. “ “
Content curation is the process of someone consistently finding, organizing and sharing the best and most relevant content on a specific topic from around the web. “ Content Curation Defined Be discerning, discriminative and selective “
Content Curation Defined Focus on a narrow topic Content curation is the process of someone consistently finding, organizing and sharing the best and most relevant content on a specific topic from around the web. “ “
It’s like a Museum or Gallery displaying what they think are the best pieces Photo Credit: Herry Lawford.
Why should you Curate? Thought Leadership Efficiency SEO Lead Generation
Content Curation Hacks to Goose Your Content Marketing ROI
Examples of Curation
Content Curation Hacks to Goose Your Content Marketing ROI
Content Curation Hacks to Goose Your Content Marketing ROI
Content Curation Hacks to Goose Your Content Marketing ROI
Content Curation Hacks to Goose Your Content Marketing ROI
A Few Business Examples
Content Curation Hacks to Goose Your Content Marketing ROI
Content Curation Hacks to Goose Your Content Marketing ROI
Content Curation Hacks to Goose Your Content Marketing ROI
Content Curation Hacks to Goose Your Content Marketing ROI
Content Curation Hacks to Goose Your Content Marketing ROI
Verne Global Benefits  Quoted in BBC & CNN  Curation is equivalent of $200K of outbound marketing spend  Signed their largest customer BMW  First page SEO for many industry terms  3 Stevie Awards including Best Website  Attend industry conferences with a press pass
Content Curation Hacks to Goose Your Content Marketing ROI
Content Curation Hacks to Goose Your Content Marketing ROI
Ebner Verlag Benefits Increase Content Production Increased Page Views By 260% 2x Revenue with New Newsletter Ads
“Without Curata, it would have been impossible to publish these newsletters manually” Gerrit Klein CEO, Ebner Verlag
How You Can Curate
Why are you Curating? For Marketing? For Knowledge Management? For Publishing? For Competitive Intelligence?
Picking A Great Topic COMPETITOR LANDSCAPE AUDIENCE INTEREST CONTENT LANDSCAPE 1 23Saturated. Too many audience Insufficient content for Curation Not Relevant to Target Audience
Surveying the Competition Can I curate better than them? Can I have a different perspective? Can I broaden or narrow my topic?
Surveying the Content Landscape
Determine Your Audience Interest
Finding Sources Known And Trusted Sources Additional Sources Your PR TeamScientific Journals Twitter Lists & Users Trade Publications Feed Readers Email Newsletters Industry Blogs
Content Curation Hacks to Goose Your Content Marketing ROI
Content Curation Hacks to Goose Your Content Marketing ROI
Content Curation Hacks to Goose Your Content Marketing ROI
Content Curation Hacks to Goose Your Content Marketing ROI
Content Curation Hacks to Goose Your Content Marketing ROI
Curating Relevant Validating Unique Diverse Credible
Annotation Styles • Storyboarding • Parallelizing • Quoting • Summarizing • Retitling • Abstracting See examples @ http://bit.ly/CurationAnnotation
Content Curation Hacks to Goose Your Content Marketing ROI
Find Relevant Piece of Content 1 Take a small excerpt 2 3 Retitle It 4 Add a Thumbnail Add Link back to source 6 Add some commentary5 How to Curate
Sharing your Content Resource Site Newsletter Social Media Widget Blog
Content Curation Hacks to Goose Your Content Marketing ROI
Content Curation Hacks to Goose Your Content Marketing ROI
Content Curation Hacks to Goose Your Content Marketing ROI
Content Curation Hacks to Goose Your Content Marketing ROI
Content Curation Hacks to Goose Your Content Marketing ROI
Content Curation Hacks to Goose Your Content Marketing ROI
Curation Sharing Hack #1: Share Bar Share Bar
Content Curation Hacks to Goose Your Content Marketing ROI
Curation Sharing Hack #2: Twitter Handles How to know what to move to the cloud http://bit.ly/8na8hsa by @datadynamics Mention the author to get influencer followers
Curation Sharing Hack #3: Linking Resource Site Newsletter Social Media Widget Blog
Curation Sharing Hack #4: New Tab vs. Same Tab New Tab Same Tab
How much content should I curate?
Content Curation is not… Content Farming Aggregation Stealing Other’s Content
Email Marketing vs Spam
Curate. Create. But never pirate.
1: Reproduce only those portions of the article that are necessary to make your point or to identify the story. 2: Try not to the majority of articles available from a single source. 3: Prominently identify the source of the article. 4: Whenever possible, link to the original source of the article. 5: Whenever possible, provide context or commentary for the material you use. 6: When sharing images, unless you have explicit permission to share a full-size image, always share a thumbnail image at most. 7: Link back to the original article prominently, not buried all the way down at the end of the post. 8: If you are re-posting an excerpt from the original article, make sure your excerpt only represents a small portion of the original article. 9: If you are reposting an excerpt from an original article, make your commentary longer than the excerpt you are reposting. 10: Retitle any and all content you curate. 11: If you are using a share bar or iFrame, give the reader an option to close the iFrame or Share Bar to view the content without it. 12: Don’t use no-follows on your links to the original publisher’s content. See examples @ http://bit.ly/EthicalCuration The Rules of Ethical Curation
Content Curation Hacks to Goose Your Content Marketing ROI
Content Curation Hacks to Goose Your Content Marketing ROI
Topic Research Source Discovery Content Filtering Content Review Feed Output Conversion Fair Use & Copyright for Images Feed to Widget Feed to Email Output Feed to Blog Social Media Scheduling Email Newsletter Email newsletter Blog CMS Share Bar CMS Social Media Channels
Content Curation Hacks to Goose Your Content Marketing ROI
Curata Content Curation Software
http://bit.ly/UltimateCurationGuide Ultimate Guide to Content Curation

More Related Content

Content Curation Hacks to Goose Your Content Marketing ROI

  • 1. @TwitterHandle • #CMWorld Ridiculously Awesome Curation Hacks to Goose your ROI like Crazy Pawan Deshpande CEO & Founder, Curata @TweetsFromPawan @TweetsFromPawan • #CMWorld
  • 3. https://www.domo.com/blog/2014/ 04/data-never-sleeps-2-0/ My, How You’ve Grown! Google Search Queries New Blog Posts Pieces of Facebook Content New Yelp Reviews of New YouTube Video
  • 4. We’re Still Thirsty… of Marketers plan to create MORE content!
  • 9. Most of that content marketers publish is from vendor perspective…. …….And it performs the worst
  • 10. Today we are going to talk about a really interesting way to overcome both of these called CONTENT CURATION!
  • 13. Best Computer Science Masters Thesis
  • 15. Early Days at Curata
  • 18. What the heck is Content Curation?
  • 19. Content Curation Defined Content curation is the process of someone consistently finding, organizing and sharing the best and most relevant content on a specific topic from around the web. “ “
  • 20. Content curation is the process of someone consistently finding, organizing and sharing the best and most relevant content on a specific topic from around the web. “ Content Curation Defined a person, not an algorithm “
  • 21. Content curation is the process of someone consistently finding, organizing and sharing the best and most relevant content on a specific topic from around the web. “ Content Curation Defined Not a one time event or activity “
  • 22. Content Curation Defined Add value. . . perspective, insight, guidance Content curation is the process of someone consistently finding, organizing and sharing the best and most relevant content on a specific topic from around the web. “ “
  • 23. Content curation is the process of someone consistently finding, organizing and sharing the best and most relevant content on a specific topic from around the web. “ Content Curation Defined Be discerning, discriminative and selective “
  • 24. Content Curation Defined Focus on a narrow topic Content curation is the process of someone consistently finding, organizing and sharing the best and most relevant content on a specific topic from around the web. “ “
  • 25. It’s like a Museum or Gallery displaying what they think are the best pieces Photo Credit: Herry Lawford.
  • 26. Why should you Curate? Thought Leadership Efficiency SEO Lead Generation
  • 33. A Few Business Examples
  • 39. Verne Global Benefits  Quoted in BBC & CNN  Curation is equivalent of $200K of outbound marketing spend  Signed their largest customer BMW  First page SEO for many industry terms  3 Stevie Awards including Best Website  Attend industry conferences with a press pass
  • 42. Ebner Verlag Benefits Increase Content Production Increased Page Views By 260% 2x Revenue with New Newsletter Ads
  • 43. “Without Curata, it would have been impossible to publish these newsletters manually” Gerrit Klein CEO, Ebner Verlag
  • 44. How You Can Curate
  • 45. Why are you Curating? For Marketing? For Knowledge Management? For Publishing? For Competitive Intelligence?
  • 46. Picking A Great Topic COMPETITOR LANDSCAPE AUDIENCE INTEREST CONTENT LANDSCAPE 1 23Saturated. Too many audience Insufficient content for Curation Not Relevant to Target Audience
  • 47. Surveying the Competition Can I curate better than them? Can I have a different perspective? Can I broaden or narrow my topic?
  • 50. Finding Sources Known And Trusted Sources Additional Sources Your PR TeamScientific Journals Twitter Lists & Users Trade Publications Feed Readers Email Newsletters Industry Blogs
  • 57. Annotation Styles • Storyboarding • Parallelizing • Quoting • Summarizing • Retitling • Abstracting See examples @ http://bit.ly/CurationAnnotation
  • 59. Find Relevant Piece of Content 1 Take a small excerpt 2 3 Retitle It 4 Add a Thumbnail Add Link back to source 6 Add some commentary5 How to Curate
  • 60. Sharing your Content Resource Site Newsletter Social Media Widget Blog
  • 67. Curation Sharing Hack #1: Share Bar Share Bar
  • 69. Curation Sharing Hack #2: Twitter Handles How to know what to move to the cloud http://bit.ly/8na8hsa by @datadynamics Mention the author to get influencer followers
  • 70. Curation Sharing Hack #3: Linking Resource Site Newsletter Social Media Widget Blog
  • 71. Curation Sharing Hack #4: New Tab vs. Same Tab New Tab Same Tab
  • 72. How much content should I curate?
  • 73. Content Curation is not… Content Farming Aggregation Stealing Other’s Content
  • 76. 1: Reproduce only those portions of the article that are necessary to make your point or to identify the story. 2: Try not to the majority of articles available from a single source. 3: Prominently identify the source of the article. 4: Whenever possible, link to the original source of the article. 5: Whenever possible, provide context or commentary for the material you use. 6: When sharing images, unless you have explicit permission to share a full-size image, always share a thumbnail image at most. 7: Link back to the original article prominently, not buried all the way down at the end of the post. 8: If you are re-posting an excerpt from the original article, make sure your excerpt only represents a small portion of the original article. 9: If you are reposting an excerpt from an original article, make your commentary longer than the excerpt you are reposting. 10: Retitle any and all content you curate. 11: If you are using a share bar or iFrame, give the reader an option to close the iFrame or Share Bar to view the content without it. 12: Don’t use no-follows on your links to the original publisher’s content. See examples @ http://bit.ly/EthicalCuration The Rules of Ethical Curation
  • 79. Topic Research Source Discovery Content Filtering Content Review Feed Output Conversion Fair Use & Copyright for Images Feed to Widget Feed to Email Output Feed to Blog Social Media Scheduling Email Newsletter Email newsletter Blog CMS Share Bar CMS Social Media Channels