CONTENT MARKETING / NATIVE LUMAscape
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This document provides an overview of the content marketing and native advertising landscape. It maps out the various players in this ecosystem across areas like content creation, distribution, monetization, and analytics. The graphic shows the many platforms and vendors that operate across these areas and how they relate to key functions like social marketing, branded video, and automated content creation.
CONTENT MARKETING / NATIVE LUMAscape
- 1. © LUMA Partners LLC 20171 Content Curation Advocate Platforms CONTENT MARKETING / NATIVE LUMAscape M A R K E T E R Social Marketing Management In-Feed Advertising Platforms Social Branded Video App Integration Early Adopters Social Networks Content Recommendation s Inventory Creation Video Content Marketing Agency Content Content Creation Automated Content Creation Content Planning & Amplification Vertically Integrated Network Denotes acquired company Denotes shuttered company Mobile-First Commerce Content Analytics / Intelligence Brands as Publishers Search Promoted Listing P E O P L E Publishers In-Feed Exchanges Native Ad Platforms Outsourcing