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Content marketing

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Manny Djornor

Marketers must adapt their approaches to reach always-connected consumers across multiple devices and channels. The most successful brands will be those that can seamlessly span channels with a consistent message while operating with tighter budgets. To maximize their approach, brands must consider their target audience's degree of connectivity and social media engagement throughout the day. This will help determine a strong content engagement strategy. ScribbleLive is a leading content marketing platform that helps brands and organizations drive engagement and increase revenue across digital channels.

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For the last few years it is clear to say that the way in which brands relate to their consumers, and consequently the way in which these consumers revert back to the brands has caused many a marketer to evaluate the traditional campaign approach that up until now has been the ‘way things are done’. An always switched on approach, device proliferation, social networking and the continuous rise in mobile consumption has meant that the way even in which people communicate with each other has become more digitized. The digitization of our daily lives has meant that in order for brands to survive, they also have to adapt their approach. The brands that will achieve success will be the ones who’s efforts have the ability to deliver a core idea which seamlessly spans many channels and devices, whilst stilol having to operate in an environment where budgets continue to grow tighter and the constant search to justify ROI continues. In order for brands then to maximise their approach to the market, they must look at 2 key influential factors: 1. What is the degree to which their target audience is always connected. Especially throughout a single day when multiple devices will be used. The more connected the consumer is the more access and exposure they will have to e-commerce, video, advertising etc. 2. There also has to be consideration put on social engagement. The degree to which the consumer relies on communities and social media. With consumers constantly checking Facebook, Twitter, SnapChat , Instagram status’s all day, This leads the way to many questions including, how do these consumer respond to branded content on social media, how much of what they see on social media actually influences their buying decisions. These are the two major determining factors when it comes to putting together a strong Content Engagement strategy. ScribbleLive is the leading content marketing platform that enables brands, sports organizations and media companies to generate significant increases in revenue and ROI by driving engagement across multiple digital content channels. Scribble has an international network of customers including world-class brands such as Bayer, CNN, Red Bull, ESPN, Fast Company, Ferrari, Mashable, Reuters, Rogers, Yahoo and hundreds of others. The company was founded in 2008 and has offices in Toronto, London, New York, Los Angeles, Dubai and Melbourne

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Content marketing

  • 1. For the last few years it is clear to say that the way in which brands relate to their consumers, and consequently the way in which these consumers revert back to the brands has caused many a marketer to evaluate the traditional campaign approach that up until now has been the ‘way things are done’. An always switched on approach, device proliferation, social networking and the continuous rise in mobile consumption has meant that the way even in which people communicate with each other has become more digitized. The digitization of our daily lives has meant that in order for brands to survive, they also have to adapt their approach. The brands that will achieve success will be the ones who’s efforts have the ability to deliver a core idea which seamlessly spans many channels and devices, whilst stilol having to operate in an environment where budgets continue to grow tighter and the constant search to justify ROI continues. In order for brands then to maximise their approach to the market, they must look at 2 key influential factors: 1. What is the degree to which their target audience is always connected. Especially throughout a single day when multiple devices will be used. The more connected the consumer is the more access and exposure they will have to e-commerce, video, advertising etc. 2. There also has to be consideration put on social engagement. The degree to which the consumer relies on communities and social media. With consumers constantly checking Facebook, Twitter, SnapChat , Instagram status’s all day, This leads the way to many questions including, how do these consumer respond to branded content on social media, how much of what they see on social media actually influences their buying decisions. These are the two major determining factors when it comes to putting together a strong Content Engagement strategy. ScribbleLive is the leading content marketing platform that enables brands, sports organizations and media companies to generate significant increases in revenue and ROI by driving engagement across multiple digital content channels. Scribble has an international network of customers including world-class brands such as Bayer, CNN, Red Bull, ESPN, Fast Company, Ferrari, Mashable, Reuters, Rogers, Yahoo and hundreds of others. The company was founded in 2008 and has offices in Toronto, London, New York, Los Angeles, Dubai and Melbourne