Content Marketing World Sydney: 125 tweeted takeaways
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After the whirlwind that was Content Marketing World Sydney, we scrolled through the endless stream of #cmworld tweets to bring you a bite-sized selection of the event's top takeaways.
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Content Marketing World Sydney: 125 tweeted takeaways
- 1. We scrolled through thousands upon thousands of tweets from #CMWorld Sydney We really did. It was exhausting.
- 2. No, seriously, we really did.
- 3. Top 125 tweets #CMWorld Sydney’s To bring you
- 4. It was an outstanding 72 hours. So outstanding, the event’s hashtag, #cmworld, fast became a Twitter trend.
- 5. This Old Marketing was broadcast live for the first time, with Joe Pulizzi and Robert Rose welcoming guests (another first!) Todd Wheatland and Tim Washer.
- 6. And the outageously talented @kellykingman graced the 300 attendees from 13 countries with her finely-crafted graphic recordings.
- 7. It was jam-packed with all kinds of things.
- 8. Like crucial life lessons
- 10. Supermodels
- 11. Typos (A beautiful irony when one considers the sheer number of copywriters in attendance)
- 13. Eloquent adages
- 14. Acronyms A suprisingly entertaining inevitability
- 15. And sharks
- 16. But there were lots of content marketing insights, too.
- 17. Like predictions and acute industry observations
- 18. Models and frameworks and strategies, oh my!
- 19. http://kevinrcain.com/resources/content-matrix/ Models and frameworks and strategies, oh my!
- 20. Models and frameworks and strategies...
- 21. Oh my! They were big on this stuff, weren’t they?
- 22. Helpful tips and advice
- 23. Sorry, lots of helpful tips and advice
- 26. Snackable stats
- 27. And case studies and examples
- 28. Hungry, anyone?
- 29. And the nitty-gritty stuff? Well...
- 30. There were discussions about collaboration and teamwork
- 31. Lots of them
- 32. Value
- 33. Lots of them, too
- 34. Creativity
- 35. And precisely how not to be creative
- 36. Let’s say it was a pretty creative couple of days
- 37. Of course, storytelling remains the belle of the marketing ball
- 38. Video and mobile were given a mention [insert understated, marginally sarcastic tone here]
- 39. What about content auditing & measurement? Tick. http://content-science.com/products/content-quality-checklist/
- 40. The relevance (and importance) of print? Tick.
- 41. http://www.change.org/en-AU Thought leadership? Tick. Although one of the event’s more prominent delegates was on the brink of launching a coup d’état against the beloved term.
- 42. And finally, personalisation Because where would we marketers be without it? Destitute, we assume.
- 43. All images courtesy of Content Marketing World Sydney’s wonderful delegates. Complaints & compliments may be forwarded directly to @mahlabmedia For content marketing insights, tips & advice visit: mahlabmedia.com.au/blog @mahlabmedia www.facebook.com/mahlabmedia www.linkedin.com/company/mahlab-media