Content Marketing World: Training with Content Marketing Jedi Masters #CMWorld
•
13 likes•4,579 views
For a few days in late 2016, The Content Marketing Institute brought together the world's leaders in Content Marketing. Here are a few of the pearls of wisdom that they delivered to save us from the dark side of Marketing.
Report
Share
Content Marketing World: Training with Content Marketing Jedi Masters #CMWorld
- 1. Training with Content Marketing Jedi Masters – Key Takeaways from Content Marketing World 2016 – #CMWorld by @JimMacLeod
- 2. For a few days in late 2016, The Content Marketing Institute brought together the world’s leaders in Content Marketing. Here are just a few of the pearls of wisdom that they delivered to save us from the dark side of Marketing.
- 3. Mediocre content will hurt your brand more than doing nothing at all. Joe Pulizzi, Founder, Content Marketing Institute, @JoePulizzi
- 4. Thinking strategically costs you nothing. Robert Rose, Chief Strategy Advisor, Content Marketing Institute, @Robert_Rose
- 5. The foundation of writing is not writing. It looks like daydreaming, driving your car, walking your dog. Ann Handley Head of Content MarketingProfs @MarketingProfs
- 6. The buyer’s journey doesn’t start with a search for your product. Michael Brenner CEO Marketing Insider Group @BrennerMichael
- 7. Over 70% of people who come to your site will never come back. Building email subscribers is still absolutely crucial. Ian Cleary Founder RazorSocial @IanCleary
- 8. Digital branding is the oil in your sales engine. Juntae DeLane Digital Branding Evangelist USC @JuntaeDeLane
- 9. Your brand is a co-creation of your story and your customer’s story. Tom Webster VP of Strategy Edison Research @webby2001
- 10. You can’t expect influencers to advocate for a brand that doesn’t influence in social media. Bryan Kramer CEO PureMatter @bryankramer
- 11. Lead with value. What is your audience not getting? Give it to them. Lee Odden CEO TopRank Marketing @LeeOdden
- 12. Create customer experiences that increase in value vover time. Robert Rose, Chief Strategy Advisor, Content Marketing Institute, @Robert_Rose
- 13. We have to stop treating every piece of conten as a lead-gnerating opportunity. Jay Baer President Convince and Convert @JayBaer
- 14. Customer experience is about what you actually do, not what you say you’ll do Carla Johnson Type-A Communications @CarlaJohnson
- 15. It’s not the best content that wins, it’s the best promoted content. Andy Crestodina Co-Founder Orbit Media @Crestodina
- 16. Content has a dual purpose: to inform us as much as the buyers. Ardath Albee B2B Content Marketing Strategist CEO, Marketing Interactions @ardath421
- 17. The story is about the customer. Your brand is just a plot point in their story. Buddy Scalera Senior Director Content Strategy The Medicines Company @BuddyScalera
- 18. Ideas are common. Innovation is rare because it demands persistence. Doug Kessler Creative Director, Co-Founder Velocity @dougkessler
- 19. Good marketers follow best practices. Great marketers craft their own. Jay Acunzo Podcaster, VP of Platform NextView Ventures @jayacunzo
- 20. You can’t strategize content if you’re jumping to a new platform every day. Scott Stratten Speaker, Author UnMarketing @unmarketing
- 21. Get the whole organization to start speaking “customer.” Jenifer Walsh Director, Customer Engagement Marketing Current, powered by GE @jlansky
- 22. Make sure the data you’re given leads to a decision, it shouldn’t be the decision itself. John Von Brachel SVP, Content Marketing Bank of America @vonbrachel
- 23. If the brain processes visual info 60,000x faster. Why are we so focused on text-based marketing content? Raj Munusamy VP, Content Messaging, Global Marketing Schneider Electric @rajmunusamy
- 24. If sales doesn’t know why they need it (content) they’re not going to use it. Matt Heinz Founder Heinz Marketing @HeinzMarketing
- 25. Don’t be afraid to shoot live video on a phone – the human touch is noticed, the production value is not. Chelsea Hunersen Social Media Marketing HubSpot @ChelseaLikeNY
- 26. Tenacity is more important, or as important, as talent. Mark Hamill Actor, Storyteller @HamillHimself
- 27. If you understand your “why,” you have a lot of options for your “what.” Michael Jr. Comedian Standup and Give @Michaeljrcomedy
- 28. Focus on making impressions, not getting impressions. Mitch Joel Marketer, Speaker, Author, Podcaster President, Mirum @mitchjoel
- 30. There is almost no correlation between Social Media sharing and the number of people who actually read the content. Jonathan Crossfield Storyteller, Writer, Content Marketer JonathanCrossfield.com @Kimota
- 31. If you want an idea to be approved, call it “Sales.” If you want it to be pushed aside, call it “Marketing.” Marcus Sheridan Keynote Speaker and Author The Sales Lion @TheSales Lion
- 32. Choice kills. Reduce complexity with a series of simple selections. Tim Ash CEO SiteTuners @Tim_Ash
- 33. Use freelancers to help your subject-matter experts get their knowledge out there. Stephanie Losee Head of Content Visa @slosee
- 34. On-page SEO is no longer satisfied by raw keyword use. Think about intent. Rand Fishkin Founder Moz @randfish
- 35. Purpose can be based upon your core values, or about providing practical value. Russell Sparkman Co-Founder, CEO Fusionspark Media @fusionspark
- 36. Stop being scattered. Start focusing on 2003. Your website should be viewable on a phone. Scott Stratten Speaker, Author UnMarketing @unmarketing
- 37. Social media is technology that allows us to express our social natures. Lars Silberbauer Global Senior Director of Social Media Video Lego @larssilberbauer
- 38. How we buy has changed. How we decide to buy has not. Tom Webster VP of Strategy Edison Research @webby2001
- 39. Our job is not to “be creative,” our job is to create. Jay Acunzo Podcaster, VP of Platform NextView Ventures @jayacunzo
- 40. Either fully commit to content marketing, or just go buy ads. Joe Pulizzi, Founder, Content Marketing Institute, @ JoePulizzi