Continuing Trends - Mobile and Social Commerce
- 1. Continuing Trends Mobile and Social Commerce Steve Groenier March 2012
- 2. Key Takeaways • Why Social Media and Mobile Are Important for Retailers • How to Get More Value from Your Social Content Through Site Search and By Connecting Content • How to Produce More User Generated Content • Leverage Like Buttons to Drive Traffic and Improve Conversions • How to Improve Your Mobile Customer Experience 3/22/2012 2
- 3. Social Media Adoption • 845 Million Active Users • Average Facebook User Has 130 Friends • Average Facebook Visit Lasts 23 Minutes • 425 Million Access on Mobile Devices 3/22/2012 3
- 4. Social Media Adoption SOURCE:BLiNQ Media Infographic (Oct. 2011) 3/22/2012 4
- 5. Social Media Adoption • 127 Million Active Users • 54% of Twitter Users Use On Mobile Devices • 36% of Twitter Users Tweet At Least Once A Day 3/22/2012 5
- 6. The Rise Of Pinterest SOURCE: Experian Hitwise 3/22/2012 6
- 7. Why Focus On Social Media? 56% of U.S. consumers feel a stronger connection with and better served by companies when they can interact with them in a social media environment. SOURCE: Cone Inc Study 3/22/2012 7
- 8. Social Media Spending 19.5% 10.8% 7.4% 3/22/2012 8
- 9. B2C Companies Spending More Social Media Spending in Next 5 Years 23% to 24% of Total Budget SOURCE: 2012 CMO Survey Duke University’s Fuqua School of Business 3/22/2012 9
- 10. Creating a Mountain of Content 3/22/2012 10
- 11. Customer Photos on Facebook 3/22/2012 11
- 13. YouTube Videos 3/22/2012 13
- 14. The Challenge Content Silos 3/22/2012 14
- 15. The Challenge Fresh Gets Focus 3/22/2012 15
- 16. The Challenge Your Facebook Content 84% Not Seen 16% Seen SOURCE: Facebook Marketing Conference 2012 3/22/2012 16
- 17. The Challenge Land Of Lost Content 3/22/2012 17
- 18. The Opportunity 3/22/2012 18
- 19. Universal Search 3/22/2012 19
- 20. Universal Search - Videos 3/22/2012 20
- 21. Universal Search - Images 3/22/2012 21
- 22. Universal Search - Blogs 3/22/2012 22
- 23. Universal Search – Discussions 3/22/2012 23
- 24. Universal Search - Social 3/22/2012 24
- 25. Universal Search for Retailers 3/22/2012 25
- 26. Connects Customers to Content 3/22/2012 26
- 27. Social Content in Search 3/22/2012 27
- 28. Video Content in Search 3/22/2012 28
- 29. Search Links to Facebook Photo June 29, 2011 3/22/2012 29
- 30. Facebook Photo Links to Blog 3/22/2012 30
- 31. Search Links to Tweets 3/22/2012 31
- 32. Tweet Links to Blog January 20, 2010 3/22/2012 32
- 33. Site Search Amplifies Social 3/22/2012 33
- 34. Ask Questions to Create Content 3/22/2012 34
- 35. Answers Appear in Search 3/22/2012 35
- 36. Facebook Like Button 2.7 Billion Likes and Comments Per Day 3/22/2012 36
- 37. Like Buttons in Search Results 3/22/2012 37
- 38. Social Merchandising in Search Sort By Likes 3/22/2012 38
- 39. Pin it Buttons in Search 3/22/2012 39
- 40. Add Search to Facebook 3/22/2012 40
- 41. Mobile • 1.2 billion – The number of active mobile broadband subscriptions worldwide in 2011. •85 – Percentage of handsets shipped globally in 2011 that included a web browser. •Holiday Sales from mobile were 3X last year. •Mobile drove 10-14% of all holiday web traffic. SOURCE: Royal.Pingdom.com Internet 2011 in Numbers 3/22/2012 41
- 42. Mobile Customer Frustrations 41% Frustrated #1 Inability to complete transactions #2 Search functionality #3 User Interface SOURCE: Tealeaf 3/22/2012 42
- 43. Search On iPhone Without Mobile Site 3/22/2012 43
- 44. Search On iPhone With Mobile Site 3/22/2012 44
- 45. Website Search = Mobile Search Website Search Mobile Search 3/22/2012 45
- 46. Smart Phones VS Tablets 3.5 inch VS 9.7 inch 3/22/2012 46
- 47. Smart Phones VS Tablets Smart Phones Tablets Find Store Location Find Store Hours Browse Products Research Products From Couch 3/22/2012 47
Editor's Notes
- If they can’t find it, they can’t buy it