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Cornell Social Media Series: Week Two

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84% of our dealers told us they believe that social media is important to promoting their business. Here are some key reasons we agree. Throughout the next two months, I’ll be releasing a Social Media Series, covering different aspects, and helping you to get started in the social media minefield. I’ll cover topics such as: - What platforms should I be on? - How do I get started with a company Facebook / LinkedIn page? - Isn’t there a security risk? What if someone starts posting bad things about my company? - How can Cookson’s Social Media efforts benefit me?

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What platforms should I be on? WEEK TWO:

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There are hundreds of social media platforms being used in the world today.

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So, how do you know which one is right for your business?

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Here at Cornell, we’ve decided to focus on Facebook and LinkedIn.

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Facebook is more casual and fun, so we use it to get in touch with our end-users and post content that our dealers can share on their pages.

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LinkedIn is more of a professional platform, so we use it to discuss industry topics and to engage with building professionals and architects.

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You can determine which platform is right for your company.

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Start by asking yourself and your team…

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Do I have a collection of product photos that would appeal to my end-users?

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Do I have useful “how-to” tips to share with my customers?

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Do we need an outlet for sharing product updates and promotions?

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Do we like to show off our employees’ achievements?

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If you answered yes to any of these questions, you should know…

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Facebook

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is a great place for sharing this type of content!

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Facebook is the #1 Social Media platform used for business.

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Facebook has over 1.35 billion monthly active users This includes architects, general contractors, building owners and end-users!

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Users are liking photos, videos, product updates and engaging content. 4.5 billion likes are generated on Facebook every single day!

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With more than 1.5 million active advertisers on Facebook...

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With more than 1.5 million active advertisers on Facebook... There is plenty of room for us “door people” to be heard!

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Still not sure it’s right for your business?

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Go on Facebook and look up your competitors.

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Go on Facebook and look up your competitors. We bet you’ll find them there, with lots of potential customers, too.

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Chances are, YOU already have an audience on Facebook, ready to engage with you and not your competitors!

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Another social media platform we think would be great for your business is..

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LinkedIn!

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LinkedIn is a “business-oriented” social media networking service.

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LinkedIn is a great place for sharing…

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Become a “thought leader.” Share articles relating to your field and encourage discussion. Articles on Industry Topics

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Company Achievements Establish a page for your company to exist in the “virtual world” to show off your successes and accomplishments.

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Job Openings Encourage talented professionals from all over the world to work for YOU!

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Help Your Company’s Search Ranking Google searches for LinkedIn and Facebook pages, so this helps your company be found in a search above others!

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You should now have an idea of what these platforms have to offer for your business.

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So, let’s recap. You can use these platforms to…

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Help your company’s search ranking Help your company’s search ranking Post job openings Post product photos and “how-to’s” Share and discuss articles on industry topics Share product updates and promotions Broadcast your company’s accomplishments Celebrate employee achievements Engage with your customers Engage with your customers

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Ready to get started?

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We are here to help!

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We are here to help! Next week we’ll talk you through how to get started with a company Facebook or LinkedIn page.

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Stay tuned for more of our social media series: WEEK 3 How do I get started with a company Facebook or LinkedIn page? WEEK 4 Is there a security risk? What if someone starts posting bad things about my company? WEEK 5 How can Cornell’s social media efforts benefit me?

More Related Content

Cornell Social Media Series: Week Two

  • 1. What platforms should I be on? WEEK TWO:
  • 2. There are hundreds of social media platforms being used in the world today.
  • 3. So, how do you know which one is right for your business?
  • 4. Here at Cornell, we’ve decided to focus on Facebook and LinkedIn.
  • 5. Facebook is more casual and fun, so we use it to get in touch with our end-users and post content that our dealers can share on their pages.
  • 6. LinkedIn is more of a professional platform, so we use it to discuss industry topics and to engage with building professionals and architects.
  • 7. You can determine which platform is right for your company.
  • 8. Start by asking yourself and your team…
  • 9. Do I have a collection of product photos that would appeal to my end-users?
  • 10. Do I have useful “how-to” tips to share with my customers?
  • 11. Do we need an outlet for sharing product updates and promotions?
  • 12. Do we like to show off our employees’ achievements?
  • 13. If you answered yes to any of these questions, you should know…
  • 15. is a great place for sharing this type of content!
  • 16. Facebook is the #1 Social Media platform used for business.
  • 17. Facebook has over 1.35 billion monthly active users This includes architects, general contractors, building owners and end-users!
  • 18. Users are liking photos, videos, product updates and engaging content. 4.5 billion likes are generated on Facebook every single day!
  • 19. With more than 1.5 million active advertisers on Facebook...
  • 20. With more than 1.5 million active advertisers on Facebook... There is plenty of room for us “door people” to be heard!
  • 21. Still not sure it’s right for your business?
  • 22. Go on Facebook and look up your competitors.
  • 23. Go on Facebook and look up your competitors. We bet you’ll find them there, with lots of potential customers, too.
  • 24. Chances are, YOU already have an audience on Facebook, ready to engage with you and not your competitors!
  • 25. Another social media platform we think would be great for your business is..
  • 27. LinkedIn is a “business-oriented” social media networking service.
  • 28. LinkedIn is a great place for sharing…
  • 29. Become a “thought leader.” Share articles relating to your field and encourage discussion. Articles on Industry Topics
  • 30. Company Achievements Establish a page for your company to exist in the “virtual world” to show off your successes and accomplishments.
  • 31. Job Openings Encourage talented professionals from all over the world to work for YOU!
  • 32. Help Your Company’s Search Ranking Google searches for LinkedIn and Facebook pages, so this helps your company be found in a search above others!
  • 33. You should now have an idea of what these platforms have to offer for your business.
  • 34. So, let’s recap. You can use these platforms to…
  • 35. Help your company’s search ranking Help your company’s search ranking Post job openings Post product photos and “how-to’s” Share and discuss articles on industry topics Share product updates and promotions Broadcast your company’s accomplishments Celebrate employee achievements Engage with your customers Engage with your customers
  • 36. Ready to get started?
  • 37. We are here to help!
  • 38. We are here to help! Next week we’ll talk you through how to get started with a company Facebook or LinkedIn page.
  • 39. Stay tuned for more of our social media series: WEEK 3 How do I get started with a company Facebook or LinkedIn page? WEEK 4 Is there a security risk? What if someone starts posting bad things about my company? WEEK 5 How can Cornell’s social media efforts benefit me?