Presentation for Israel Export Institute B2B Marketing CourseMark Lerner
The document provides an overview of planning and executing a successful digital marketing strategy, focusing on content marketing and social media. It discusses creating blogs, white papers, case studies and testimonials to engage customers and generate leads. Key recommendations include curating quality content on social platforms like Facebook, Twitter and LinkedIn and using hashtags and discussion groups. It also stresses the importance of measurement and tracking leads and ROI from digital and social media efforts.
EMSA Using Email & Social Media by Adam FranklinBluewire Media
This document discusses strategies for using email marketing and social media platforms together. It recommends investing in Twitter, Facebook, blogs, email, and YouTube to connect with customers. It also provides 4 tips for using email and social media together to drive customers, and encourages monitoring results and enjoying the process.
The document discusses how companies can generate leads from social media. It defines a lead as a person who has expressed interest in a company's product or service. It notes that social media is typically used to generate awareness at the top of the sales funnel. The document then outlines some basic tools for social media lead generation like landing pages, UTM links, and contests. It provides examples of specific social media strategies pros use, such as Twitter lead cards, Facebook lead ads, and using Buffer to generate retweets. It concludes by recommending companies view social media as a valuable lead source, experiment with basic lead generation tools, and find strategies that work for their business.
“The Top 5” social networks…there’s a pretty good chance that you’re using, or considering using, one of these. And we’re going to add Google+ as well, because while not everyone has adapted to using it, it’s an important element to consider for your search engine optimization – for getting found when someone does a search using Google.We’re going to walk through each of these, quickly discussing what each network is good for, who’s using it, etc.
This isn’t going to be an in-depth analysis of each channel, or a thorough how-to for each…what we want to do is familiarize you with these Top 5 channels so you’ve got some more insight as you either confirm your decision to focus on one or as you weigh the decision on where to start. Also, one note: we haven’t listed these in a particular order of importance…we recognize that one organization might have more of a reason to use and focus on Facebook or Pinterest while another might exclusively use LinkedIn.
This document provides tips for using social media effectively for business purposes. It discusses choosing appropriate social media channels based on customer profiles, building relationships with followers, and addressing common myths about social media. The document also outlines a strategy for developing an effective social media marketing plan, including choosing networks, creating profiles, defining a voice, setting a posting schedule, testing, and engaging customers. The overall message is that businesses should understand their goals for social media, invest meaningful time and content, and measure results over time to build their online presence and drive sales.
This document discusses how small businesses can use social media for marketing purposes. It provides an overview of popular social media platforms and recommends developing a social media plan and strategy. Key points include:
- Wyoming will provide the 2010 US Capitol Christmas tree and decorate it with 52 small business ornaments, giving exposure to local businesses.
- Popular social media platforms that small businesses should consider include Facebook, Twitter, LinkedIn, YouTube and blogs/websites.
- To be successful, businesses should choose 1-2 platforms to start, develop a social media plan, regularly post engaging content, and be consistent with their social media presence over time.
Honest, straight-forward answers about social media and your business from someone who's been there since it all started. Find out what you need to know before you start using social media for your small business.
Marketing and social media course were in TMQ Alexandria, Egypt about how to be a good administrator and content creator and what's the difference between facebook and other social icons we work with as Google plus, Twitter and others
our course were 4 hours, 2 more hour for questions and answers...
instructor : Ahmad El-Saeed
Social Eminence: How to be more effective in social mediaMarcel Santilli
The fact is that people are tuning out many traditional forms of marketing and sales. But who can blame them? These traditional ways are getting less effective and more annoying. Who has time to register for something when they can find it somewhere else? Who has time to through a 20-page long whitepaper? Or wait a whole week to get an answer from support?
We live in a world where our potential buyers can educate themselves before engaging with sales. The Internet allows them to research their options without the annoyance of a hard sales pitch. In other words, buyers are in control of self-educating. We live in an interconnected world.
Your job is not is no longer to find leads. Your job is to help leads find you. Your job is no longer to work in a cubicle closed off to the world. Your job is to connect with customers, influencers and potential clients.
This presentation covers how to help potential customers find you – before they’re even looking to make a purchase – and then turning that early awareness into brand preference, and ultimately into leads and revenue.
How can you create interesting, informative, and even entertaining content and optimizing and distributing it across social channels so it can be found by prospective buyers and influencers? It’s about engaging and building relationships. When done right, social media returns dramatically better results than traditional ways of interrupting prospects.
Did Social Media Hijack My Communications StrategyMike Smith
This presentation focuses on the challenges facing communications teams and chart viable strategies for creating an effective presence in the Web 2.0 world—punctuated by valuable lessons learned from our biggest failures. The discussion will be relevant to businesses that need to gain footing and find a path to maintain relevance in the social web.
Developing a Social Media Strategy in 7 StepsJay Baer
Tired of chasing shiny objects? This 7-step process helps you create a solid, measurable social media strategy for any organization. Proven methodology in use by dozens of companies globally. Presented at Social Media AZ by Jay Baer of Convince & Convert.
The document discusses best practices for integrating social media with existing websites and blogs. It recommends choosing social media channels carefully and catering content to those audiences. Social media can provide free, quick traffic if profiles are maintained and content is shared across networks and websites. Advanced techniques include developing Facebook applications to further engage social media users.
Linkedin & networking in the digital ageBryan Daly
LinkedIn is a professional networking platform with over 100 million members that can be used as a tool to build business referrals through relationship building. The document provides tips for using LinkedIn such as growing your network through helpfulness and quality over quantity, moving relationships offline, following up well, promoting others, expressing gratitude, and having the right mindset of not prejudging others. The overall message is that LinkedIn alone is just a tool and people must make the effort to use it effectively through relationship development.
Social media can be used to connect with potential customers emotionally and share relevant content. Top social networks like Facebook (900M users) and Twitter (140M users) allow sharing of articles, photos, videos and participating in discussions. To effectively use social media for a cheerleading organization, one should address common issues, share exclusive updates, photos and encourage check-ins. Goals should be to answer questions, ask polls, experiment and learn what content and approaches are most effective at low cost by engaging cheerleaders as ambassadors. Success should be measured using analytics tools to refine the ongoing strategy.
1) The document discusses social media strategies for an organization called AIESEC, including defining missions and goals for each channel, creating a content calendar, and delivering and promoting content.
2) It provides an overview of their current social media presence and makes recommendations to focus on 3 key channels, develop a mission and measurement plan for each, and engage members and other groups in creating and sharing content.
3) Tips are given for each channel, especially Facebook, LinkedIn, and Twitter, focusing on engagement, branding, and linking channels together to maximize reach and success.
In this webinar, social media expert, Gayatri Wood, debunks six common social media myths and show you the path to social success.
https://bizinkonline.com/webinar-6-social-media-myths-busted/
The document provides tips for effectively networking and maintaining professional connections. It emphasizes offering help to others first to build strong relationships over time. Face-to-face meetings are important for new contacts to develop real human connections beyond just electronic communication. Networking is most effective when reaching a diverse group of people and maintaining genuine, personalized interactions with all contacts.
This document provides an overview of e-commerce essentials. It defines e-commerce as buying and selling of products or services over electronic systems like the internet. The document then discusses different types of e-commerce businesses and why e-commerce is important. It outlines the key components of an e-commerce process including the customer experience, online sales platforms, payments, shipping and returns. Finally, it provides advice on first steps for those starting in e-commerce and recommends learning from top Australian and international e-commerce sites.
10 Simple Steps For Creating A Social Media Strategy V2Natalie Alesi
The document provides 10 steps for creating a social media strategy for law firms: 1) Define why the firm wants to use social media; 2) Define the target audience; 3) Start with one channel, such as LinkedIn; 4) Ensure lawyers have complete LinkedIn profiles; 5) Consider creating a law firm Facebook page or using profiles for business development; 6) Understand commonly used tools like blogs, Google+, YouTube and management tools; 7) Schedule social media activities on calendars and set browser tabs; 8) Listen to others, be consistent and engage in conversations without being salesy; 9) Refer to resources and examples from experts; 10) Join the authors' social media communities for lawyers.
La piel está constituida por tres capas principales - la epidermis, dermis e hipodermis - que cumplen funciones de protección, termorregulación e inmunidad. La farmacología de la piel se enfoca en el tratamiento tópico de afecciones como infecciones, hongos y alteraciones de la pigmentación mediante el uso de cremas, lociones y protectores solares, pudiendo complementarse con tratamientos sistémicos según la condición.
Este documento descreve os sistemas numéricos utilizados por diversas civilizações antigas, incluindo os egípcios, mesopotâmicos, gregos, maias, chineses, romanos e indianos. O documento explica como cada civilização desenvolveu sua própria forma de representar números e realizar cálculos, desde os hieróglifos egípcios até os algarismos indo-arábicos atuais.
Découvrez, l'Auberge, sas de décompression pour créatifs ! Cette présentation est un cas client, mais elle s'adapte à tous vos demandes et besoins !
Pour plus d'infos : http://auberge.50a.fr/
Vous pouvez nous retrouver sur :
http://www.50a.fr/
http://blog.50a.fr/
https://www.facebook.com/agence50A
https://twitter.com/agence50A
http://vimeo.com/agence50a
El documento describe el sistema nervioso humano. Después de evolucionar durante mucho tiempo, el sistema nervioso permite que el cuerpo se adapte al medio ambiente, se autorregule internamente, y coordine las numerosas acciones necesarias para conservar la vida y las funciones del organismo. El sistema nervioso central y periférico trabajan juntos para captar estímulos y hacer que el cuerpo reaccione de manera adecuada.
El documento describe la fisiología del sistema reproductor femenino. Explica que las hormonas sexuales femeninas, los estrógenos y la progesterona, regulan el ciclo ovárico y uterino. También describe que el ciclo menstrual dura entre 15 y 32 días y comprende la menstruación, la fase folicular y la fase lútea. Además, menciona algunos de los síntomas del climaterio como sofocos, sudoración, insomnio y cambios de humor.
Silva; fabiana silveira da a primeira família de deuses do egito antigo seg...Acervo_DAC
Este relatório apresenta uma interpretação escultórica contemporânea da primeira família de deuses do Egito Antigo segundo a Enéade de Heliópolis. A autora desenvolveu esculturas alongadas e hieráticas representando Rá, Shu, Tefnut, Geb, Nut, Osíris, Ísis, Seth, Néftis, Hórus e Anúbis utilizando modelagem em argila e fundição em resina, inspirada na obra de Alberto Giacometti. O trabalho analisa os mitos e símbolos associados a cada deus egí
This document provides an overview of social media marketing from a consulting firm called SAPPO & CO. It discusses what social media is, why businesses should use social media, how to develop a social media strategy, and the services SAPPO & CO offers to help clients with social media. The presentation is divided into several sections that cover topics such as understanding customers on social media, developing engaging content, managing social media campaigns, and ensuring strategies are optimized for business goals and growth. SAPPO & CO promotes its "Social Business Value Creation" approach and expertise in helping businesses of all sizes and industries succeed with social media.
A presentation about social media given at Comms Week Cal State Fullerton CA to PR students. Information on social media and why PR students need to learn social media as part of their PR course.
Now that social media is becoming a mainstream marketing and PR component we need move beyond experimenting and testing. It's time to figure out how to get social media right. Learn about using Facebook, Twitter and YouTube.
Iaccm emea presentation your right relationship with social jennie vickers pdfJennie Vickers
This document provides an overview of a presentation on developing the right relationship with social media. The presentation introduces a social media relationship model with three dimensions: You, Employee You, and Community You. It explains that each dimension should have a strategy, role, and identified audience. The model is then applied to an example individual, Sindy, to demonstrate how she might develop social media strategies for her personal, work, and community involvement using different platforms and playing various participation, observation, or elucidation roles. The document concludes by encouraging attendees to apply the model to their own situations and develop next step action plans.
The document is an agenda for a digital marketing workshop hosted by Buzzooka, a social media training company. The workshop covers various topics related to digital marketing including Facebook, Twitter, LinkedIn, YouTube, email marketing and mobile marketing. It provides case studies of how major healthcare companies like Max Healthcare, Apollo Hospitals and Fortis Healthcare utilize different social media platforms. The document aims to educate attendees on effective digital marketing strategies and tools for the healthcare industry.
How to create a values and vision based communication - social media plan. Presentation at STRONG 2013 - the First Nations Technology Council's Summit of Technology, Resources, Opportunities, Networks and Growth conference.
The document summarizes a digital marketing workshop about healthcare and social media. It provides an overview of the workshop schedule and topics to be covered including Facebook, Twitter, LinkedIn, YouTube, email marketing and mobile marketing. It also shares healthcare-related social media statistics and examples of how hospitals like Max, Apollo and Fortis engage on social media.
This document provides an overview of content marketing strategies for healthcare organizations. It discusses how content marketing can improve online visibility and engage target markets in a meaningful way. Key aspects of an effective content marketing strategy include defining the target market, developing a content formula and planning calendar, setting goals and KPIs, synchronizing multi-channel messages, and measuring results. Examples are provided of how healthcare organizations have successfully implemented content marketing campaigns through blogs, videos, events, and other tactics.
110715 Social media for effective NFP marketingMark Walker
The document discusses using social media for effective marketing and communications by non-profit organizations. It provides an overview of key social media platforms like Facebook, Twitter, YouTube and websites and how they can be used. Some of the benefits mentioned are awareness, reputation, transparency, word of mouth, fundraising and being cost-effective. It also provides guidance on developing a social media strategy, planning campaigns, setting goals and measuring results.
This document provides an overview of social media marketing. It defines social media as online platforms that enable interactive communication. The document outlines different social media tools and why businesses should utilize social media given its growing popularity and influence. It then discusses how to start a social media strategy, including developing a plan, producing engaging content, and measuring performance. A case study on a social media campaign in Iligan City is also presented, along with answers to common social media questions.
2011 Thump Using Social Media in your Marketing planJustin Tamsett
So you have a Facebook page, a You Tube channel, a Flickr account and sending the odd Tweet but what is the return on investment for the business? This session will share how to integrate what you are doing on-line with your marketing plan. You will walk away with the tools you need to monitor .
Measurement is Not Counting: Social Media & Return on Investment, presented b...craigslist_fndn
You are actively using Facebook or Twitter or LinkedIn or a blog as part of your organization’s marketing or fundraising strategy. But do you know what your audience wants from you? Are you measuring how effective you are with these tools? Can you answer your boss’s or board’s questions about the value of spending time on social media? How do you know social media is a good investment and that you are getting strong results? Beth’s session addresses how to measure social media return on investment, including a strong framework and practical tips to measure and refine your social media tactics.
Building Social Media Best Practices Across Multiple BrandsBert DuMars
Many companies jump into social media without fully considering: Fit with brand positioning and target consumer audience;
and alignment and integration with business strategies and marketing plans.
This presentation discusses a systematic approach to integrate social media into the planning process.
This presentation was originally developed by Lisa Gunther, Bert DuMars and Maria Lopez for the Southeast Association of National Advertisers conference held at Newell Rubbermaid July 29, 2010. Bert DuMars modified this version and presented it at the Social Fresh Charlotte conference on August 16, 2010.
This was originally presented to VSHMPR (VA Society of Healthcare Marketing & Public Relations). It presents strategies for an infrastructure for content marketing as well as case studies and examples, tips and social media cheat sheets
Social media can play an important role in communications, especially during times of crisis. It allows for collaboration and information sharing in real-time. During past disasters like earthquakes and floods, social media has helped people find lost loved ones, coordinate relief efforts, and donate money and resources more effectively. As platforms like Twitter and hashtags have matured, social media integration with traditional media allows wider reach. With continued growth of smartphones and internet access, social media will continue to be a valuable tool during times of need.
The sparks foundation social media marketing plane AmarVijayGodase
I have successfully completed my #task1 as digital Marketing intern at sparks foundation.
Task 1: To Make SlideShare of social media marketing plane for sparks foundation.
I would like to thank sparks foundation for this great opportunity to learn.
#GRIPOCTOBER21 #digitalmarketing #grip #thesparksfoundation #intern
@TheSparksFoundation.
Social media is an important marketing tool for many businesses. This document provides an overview of a presentation on using social media for marketing. It discusses the role of social media, developing a strategy, which platforms are most useful, and how to measure results. The presentation also provides tips on blogging, using Twitter, building an editorial calendar, and being consistent with social media use. The goal is to engage customers and drive thought leadership in order to grow a business internationally.
This document provides tips for developing an effective social media strategy. It recommends aligning the strategy with the organization's business plan, thoroughly understanding the target audience, and setting clear and measurable goals. The strategy should source engaging stories and media to share on social media platforms and integrate efforts across departments. It also stresses the importance of maintaining a consistent brand identity or "look and feel" across all online presences. Regular measurement and analysis of key performance indicators is key to assessing impact and adapting the strategy over time. The top ten tips highlighted include aligning social media with the business, knowing the audience, setting goals and metrics, integrating efforts, maintaining branding, and continually measuring and improving performance.
Similar to Creating a Social Media Strategy by Kate Bradstreet Communications (20)
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/07/intels-approach-to-operationalizing-ai-in-the-manufacturing-sector-a-presentation-from-intel/
Tara Thimmanaik, AI Systems and Solutions Architect at Intel, presents the “Intel’s Approach to Operationalizing AI in the Manufacturing Sector,” tutorial at the May 2024 Embedded Vision Summit.
AI at the edge is powering a revolution in industrial IoT, from real-time processing and analytics that drive greater efficiency and learning to predictive maintenance. Intel is focused on developing tools and assets to help domain experts operationalize AI-based solutions in their fields of expertise.
In this talk, Thimmanaik explains how Intel’s software platforms simplify labor-intensive data upload, labeling, training, model optimization and retraining tasks. She shows how domain experts can quickly build vision models for a wide range of processes—detecting defective parts on a production line, reducing downtime on the factory floor, automating inventory management and other digitization and automation projects. And she introduces Intel-provided edge computing assets that empower faster localized insights and decisions, improving labor productivity through easy-to-use AI tools that democratize AI.
Performance Budgets for the Real World by Tammy EvertsScyllaDB
Performance budgets have been around for more than ten years. Over those years, we’ve learned a lot about what works, what doesn’t, and what we need to improve. In this session, Tammy revisits old assumptions about performance budgets and offers some new best practices. Topics include:
• Understanding performance budgets vs. performance goals
• Aligning budgets with user experience
• Pros and cons of Core Web Vitals
• How to stay on top of your budgets to fight regressions
Details of description part II: Describing images in practice - Tech Forum 2024BookNet Canada
This presentation explores the practical application of image description techniques. Familiar guidelines will be demonstrated in practice, and descriptions will be developed “live”! If you have learned a lot about the theory of image description techniques but want to feel more confident putting them into practice, this is the presentation for you. There will be useful, actionable information for everyone, whether you are working with authors, colleagues, alone, or leveraging AI as a collaborator.
Link to presentation recording and transcript: https://bnctechforum.ca/sessions/details-of-description-part-ii-describing-images-in-practice/
Presented by BookNet Canada on June 25, 2024, with support from the Department of Canadian Heritage.
Quantum Communications Q&A with Gemini LLM. These are based on Shannon's Noisy channel Theorem and offers how the classical theory applies to the quantum world.
In this follow-up session on knowledge and prompt engineering, we will explore structured prompting, chain of thought prompting, iterative prompting, prompt optimization, emotional language prompts, and the inclusion of user signals and industry-specific data to enhance LLM performance.
Join EIS Founder & CEO Seth Earley and special guest Nick Usborne, Copywriter, Trainer, and Speaker, as they delve into these methodologies to improve AI-driven knowledge processes for employees and customers alike.
Coordinate Systems in FME 101 - Webinar SlidesSafe Software
If you’ve ever had to analyze a map or GPS data, chances are you’ve encountered and even worked with coordinate systems. As historical data continually updates through GPS, understanding coordinate systems is increasingly crucial. However, not everyone knows why they exist or how to effectively use them for data-driven insights.
During this webinar, you’ll learn exactly what coordinate systems are and how you can use FME to maintain and transform your data’s coordinate systems in an easy-to-digest way, accurately representing the geographical space that it exists within. During this webinar, you will have the chance to:
- Enhance Your Understanding: Gain a clear overview of what coordinate systems are and their value
- Learn Practical Applications: Why we need datams and projections, plus units between coordinate systems
- Maximize with FME: Understand how FME handles coordinate systems, including a brief summary of the 3 main reprojectors
- Custom Coordinate Systems: Learn how to work with FME and coordinate systems beyond what is natively supported
- Look Ahead: Gain insights into where FME is headed with coordinate systems in the future
Don’t miss the opportunity to improve the value you receive from your coordinate system data, ultimately allowing you to streamline your data analysis and maximize your time. See you there!
Paradigm Shifts in User Modeling: A Journey from Historical Foundations to Em...Erasmo Purificato
Slide of the tutorial entitled "Paradigm Shifts in User Modeling: A Journey from Historical Foundations to Emerging Trends" held at UMAP'24: 32nd ACM Conference on User Modeling, Adaptation and Personalization (July 1, 2024 | Cagliari, Italy)
How to Avoid Learning the Linux-Kernel Memory ModelScyllaDB
The Linux-kernel memory model (LKMM) is a powerful tool for developing highly concurrent Linux-kernel code, but it also has a steep learning curve. Wouldn't it be great to get most of LKMM's benefits without the learning curve?
This talk will describe how to do exactly that by using the standard Linux-kernel APIs (locking, reference counting, RCU) along with a simple rules of thumb, thus gaining most of LKMM's power with less learning. And the full LKMM is always there when you need it!
MYIR Product Brochure - A Global Provider of Embedded SOMs & SolutionsLinda Zhang
This brochure gives introduction of MYIR Electronics company and MYIR's products and services.
MYIR Electronics Limited (MYIR for short), established in 2011, is a global provider of embedded System-On-Modules (SOMs) and
comprehensive solutions based on various architectures such as ARM, FPGA, RISC-V, and AI. We cater to customers' needs for large-scale production, offering customized design, industry-specific application solutions, and one-stop OEM services.
MYIR, recognized as a national high-tech enterprise, is also listed among the "Specialized
and Special new" Enterprises in Shenzhen, China. Our core belief is that "Our success stems from our customers' success" and embraces the philosophy
of "Make Your Idea Real, then My Idea Realizing!"
An invited talk given by Mark Billinghurst on Research Directions for Cross Reality Interfaces. This was given on July 2nd 2024 as part of the 2024 Summer School on Cross Reality in Hagenberg, Austria (July 1st - 7th)
Fluttercon 2024: Showing that you care about security - OpenSSF Scorecards fo...Chris Swan
Have you noticed the OpenSSF Scorecard badges on the official Dart and Flutter repos? It's Google's way of showing that they care about security. Practices such as pinning dependencies, branch protection, required reviews, continuous integration tests etc. are measured to provide a score and accompanying badge.
You can do the same for your projects, and this presentation will show you how, with an emphasis on the unique challenges that come up when working with Dart and Flutter.
The session will provide a walkthrough of the steps involved in securing a first repository, and then what it takes to repeat that process across an organization with multiple repos. It will also look at the ongoing maintenance involved once scorecards have been implemented, and how aspects of that maintenance can be better automated to minimize toil.
Video traffic on the Internet is constantly growing; networked multimedia applications consume a predominant share of the available Internet bandwidth. A major technical breakthrough and enabler in multimedia systems research and of industrial networked multimedia services certainly was the HTTP Adaptive Streaming (HAS) technique. This resulted in the standardization of MPEG Dynamic Adaptive Streaming over HTTP (MPEG-DASH) which, together with HTTP Live Streaming (HLS), is widely used for multimedia delivery in today’s networks. Existing challenges in multimedia systems research deal with the trade-off between (i) the ever-increasing content complexity, (ii) various requirements with respect to time (most importantly, latency), and (iii) quality of experience (QoE). Optimizing towards one aspect usually negatively impacts at least one of the other two aspects if not both. This situation sets the stage for our research work in the ATHENA Christian Doppler (CD) Laboratory (Adaptive Streaming over HTTP and Emerging Networked Multimedia Services; https://athena.itec.aau.at/), jointly funded by public sources and industry. In this talk, we will present selected novel approaches and research results of the first year of the ATHENA CD Lab’s operation. We will highlight HAS-related research on (i) multimedia content provisioning (machine learning for video encoding); (ii) multimedia content delivery (support of edge processing and virtualized network functions for video networking); (iii) multimedia content consumption and end-to-end aspects (player-triggered segment retransmissions to improve video playout quality); and (iv) novel QoE investigations (adaptive point cloud streaming). We will also put the work into the context of international multimedia systems research.
Interaction Latency: Square's User-Centric Mobile Performance MetricScyllaDB
Mobile performance metrics often take inspiration from the backend world and measure resource usage (CPU usage, memory usage, etc) and workload durations (how long a piece of code takes to run).
However, mobile apps are used by humans and the app performance directly impacts their experience, so we should primarily track user-centric mobile performance metrics. Following the lead of tech giants, the mobile industry at large is now adopting the tracking of app launch time and smoothness (jank during motion).
At Square, our customers spend most of their time in the app long after it's launched, and they don't scroll much, so app launch time and smoothness aren't critical metrics. What should we track instead?
This talk will introduce you to Interaction Latency, a user-centric mobile performance metric inspired from the Web Vital metric Interaction to Next Paint"" (web.dev/inp). We'll go over why apps need to track this, how to properly implement its tracking (it's tricky!), how to aggregate this metric and what thresholds you should target.
Sustainability requires ingenuity and stewardship. Did you know Pigging Solutions pigging systems help you achieve your sustainable manufacturing goals AND provide rapid return on investment.
How? Our systems recover over 99% of product in transfer piping. Recovering trapped product from transfer lines that would otherwise become flush-waste, means you can increase batch yields and eliminate flush waste. From raw materials to finished product, if you can pump it, we can pig it.
Creating a Social Media Strategy by Kate Bradstreet Communications
1. Creating a Social Media Strategy
Presented by:
Kate Bradstreet, Managing Director
Kate Bradstreet Communications
http://Katebradstreetcommunications.com.au
2. Agenda
The current digital landscape
Why is Social Media so important?
What do you want to achieve using Social
Media?
Linking your Social Media Strategy to your
business objectives
Getting it right!
Measuring your success
4. The Social Media Revolution
Australians are the most
prolific social media users in
the world
Australians spend more time
on social media per month
Roughly 1/3 use social media
every day
Social media brands are
consistently among Australia’s
Top 15 sites
6. The importance of Social Media
“We don’t have a choice on whether we DO
Social Media, the question is how well we do it,”
-Eric Qualman
http://www.youtube.com/watch?v=3SuNx0UrnE
o
7. What do we use Social Media for?
Sourced from - Yellow Social
Media Report , Censis 2012
8. What do people search for?
Sourced from - Yellow Social Media Report ,
Censis 2012
11. Why, What and How?
How well we do it comes down to knowing why
we are doing it, what is the best approach to it
and evaluating the outcome =
STRATEGY
13. Why this is a new approach
Social Media is not like other channels. As a
marketer you can’t just talk about your own
brand and expect people to listen.
The KEY difference is YOU have to earn the
right to talk and drive conversations. You have
to first listen and then respond.
14. What can my business use?
Facebook – 845 million users
Twitter – 300 million users
LinkedIn – 135 million users
YouTube – 3 billion views per day
Google + – 62 million users
Blogs
15. Planning your Strategy
This simple checklist of questions should guide
your thinking when planning social media
strategies for your business:
What is the social aspect of it?
How does it capture the imagination?
Why would someone share this?
How does it fulfil your brand’s goals?
Where could it fall down?
http://www.youtube.com/watch?v=fQd_DlkdQ1w
16. What’s the point? – Top 10 tips
1. Increase loyalty by showing the real you
2. Get feedback
3. Answer and address complaints quickly
4. Create product incentives
5. Capitalize on and boost your word of mouth marketing
6. Share photos and content to increase location and product
awareness (Influencers)
7. Grow your mailing list = growing your potential customer base
8. Promote new products or promote an event
9. Hold contests or offer incentives to increase your following
10. Look at what others are doing and copy.
17. Connect with your customers
As far as deciding which platform works best,
it's a simple matter of asking customers:
“Do you use Twitter? Are you on LinkedIn?
What about Facebook?"
Business owners cannot be afraid to ask their
customers how they would like to
communicate with the company
What motivates your customers?
18. Facebook
Customers use Facebook for two reasons:
1. Connections and Conversations. Any marketing
efforts made on Facebook must be cognisant of
these two fundamental aspects.
2. Customer engagement is key to your success on
Facebook. Unless your customers are clicking links
to your Facebook page, liking or commenting on
your photos and posts, voting in your polls or using
your apps, your page will have minimal visibility
20. Why use a Blog?
Popular Blog platforms:
Blogger, Wordpress, Typepad, Posterous
Popularity:
o Over 156 million blogs in existence
o About 175,000 new blogs are created each day
How marketers can use it:
o Add a human touch & personality to brands
o Demonstrate thought leadership & subject-matter expertise
o SEO benefits – Linkages to your website
21. Shopping around Blog style
63% of online Australians read blogs to find
out what other people think about products
or services they are interested in
People read an average of 6 blogs before
making a purchase decision
23. Support your customers
Most research on
the reasons why
Twitter users follow
brands shows that
being an existing
customer is high on
the list
This explains why
Twitter is used by
many brands as a
customer support
channel
24. Sharing for success
Social bookmarking is increasing in size
because of its sharability
Pinterest is currently the fastest-growing
platform (May 2012)
25. Crowd sourcing campaign
One Big Switch wanted to empower
Aussie consumers to get better
deals for the regular household
bills using mass consumer power
A campaign to cut the cost of
mortgages using the power of
group switching - 40,000
Australians took part
Now has 300,000+ members
Thousands of One Big Switch
members have cut the cost of their
household bills
26. It’s not all about your product
Endota Spa, Canberra Salsabor Dance Studio
28. Developing an effective strategy
Begin with the End in Mind
If business goals aren't dictating your social
media activities, then you're wasting your time,
effort and money
Because your goals dictate how you organize your
daily activities or short-term tactics. So it doesn't
matter how many times you update Twitter, or
what hashtags you use if you don't understand
why you're using Twitter in the first place
29. What do you want to achieve?
People often want to get started on the
tactical side of things without giving due
consideration to the key task of understanding
and defining Goals & Objectives
Answer the WHAT and WHY rather than
straight into the HOW. Without doing this you
end up with a lot of activity, but none of it is
directed back to the higher objective
30. The 101 of strategy
1. Conduct a Situation Analysis
2. What are your goals?
3. What are your objectives to reach your goals?
4. Who are your target audiences?
5. What message are you trying to get out?
6. What tactics/channels will you use?
7. How will you implement it?
8. Evaluation – How will you know you have been
successful?
31. Setting communication goals
Goals are broad statements of what needs to
be done.
Goals deal with:
o Reputation
o Relationships
o Task
32. Setting your objectives
Precise, measureable statements about what
needs to be done to achieve your goal
Objectives deal with changes:
o Increase brand awareness
o Build acceptance
o Encourage action
o Are outcome specific
33. Who are you?
Dairy Australia
The national services body for dairy farmers and
the industry. Our role is to help farmers adapt to
a changing operating environment and achieve a
profitable, sustainable dairy industry
34. Goals & Objectives
Goal – To promote the health benefits of low fat
milk
o This is a broad goal but it covers identity, image,
perceptions, recognition and reputation
Objectives = Change + % + Time
Objective – To create awareness among 50% of
Australia’s early childhood nurses that low fat
milk has the same calcium properties as full
cream milk within 12 months
35. Tactics and channels
Key – Determining appropriate and effective
tactics to reach audiences
o Reach and coverage of audiences provided by
the channels
o Creative match of message and channel
o Control over the message (ability to turn off
comments on Facebook/YouTube)
36. What to consider
The competitor’s use of the channel
The ability of the channel to enable discussion
and interaction with your target audience
No point in using Facebook to generate
discussion if that’s not what you want to do
RESOURCING – Is it worth doing if you don’t
have the resources to do it properly?
37. Now let’s try it out
What does your business do, or want to do?
Keep it simple. It might be your mission for
the 2013 – 2014 financial year
o Who is your target audience?
o What is one of your communication goals?
o What are your objectives?
o Now let’s think about which is the best social
media channel/or channels to use and why
38. Has your strategy worked?
What did you expect would happen?
What did happen?
How do we attribute the impact of each
channel?
39. What does success look like?
Most evaluations should be based on four
measurement categories
Input Output
- What you put into the strategy - What tactics were
- Research/resourcing used/frequency of use
Outcome Outtake
- What did the audience do? - Did they change behaviour?
- Did they take action? - Share content/buy your product
40. Keep it simple!
Use and re-use the same content on multiple
channels. You don’t always have to create new
material!
Be prepared to try it out and be prepared for
criticism. Embrace it and respond promptly
Get your tone and frequency right – be
personable
Be authentic and engage in two-way
conversations with your audience