This document outlines Joe Tye's 10-step formula for creating memories of the future: 1) Aspiration, intensely desiring a better future. 2) Authenticity, having a goal so big it inspires personal growth. 3) Attention, choosing what to focus on each day. 4) Articulation, describing the dream in a way that informs and inspires others. 5) Affirmation, positive self-talk when belief is hardest. 6) Asking others for help after first helping them. 7) Action, outwardly manifesting inner commitment. 8) Being accountable to oneself or others. 9) Adapting as the world and dream change. 10) Being adamant in refusing to quit
3. Key Success Factor #1
Early engagement of leaders from
appropriate constituencies including
board of directors, medical staff,
and if appropriate unions
4. Key Success Factor #2
Commitment of the executive team
is the primary difference between
real culture change and just
another “program of the month”
5. Key Success Factor #3
Enthusiastic engagement of
middle management creates
expectations within each unit
and department
6. Key Success Factor #4
Assess don’t assume – ask your
people about their perceptions of the
culture, not just whether they are
satisfied or engaged
7. Key Success Factor #5
Have a blueprint and/or a manifesto
that creates a shared vision of the
culture you aspire to build
8. Key Success Factor #6
Establish initiative coherence and
avoid identification of the change
process with any single individual
or program
9. Key Success Factor #7
Keep it visible and tangible with
refresher courses, buttons and
wristbands, physical displays, daily
huddles and the like
10. Key Success Factor #8
Start with a core group of your
most passionate and enthusiastic
“Spark Plugs” then keep growing
the community
11. Key Success Factor #8 (contd.)
Embrace the skeptics,
marginalize the cynics, and
plow through resistance
12. Key Success Factor #9
Collect and share stories from
patients, visitors, and staff
13. Key Success Factor #10
Reach out to the micro-communities
of employee families and the macro-
communities of local schools,
business, and government
14. Key Success Factor #11
Remember that the best way to
motivate people to be better employees
is to inspire them to be better people
by living their personal values...
15. Key Success Factor #11 (contd.)
And that organizational values
determine strategy while personal
values shape culture
20. “If you have built castles
in the air, your work need
not be lost; that is where
they should be. Now put
the foundations under
them.”
Henry David Thoreau
21. You can remember
the future more
clearly and more
accurately…
Than you can
remember
the past.
26. Joe’s Youroscope
Surprising good news will
come to you from out of the
blue – but it will be disguised
as an unpleasant chore so
pay attention...
27. Joe’s Youroscope (contd.)
What will at first seem like an
incidental conversation with a
stranger will evolve into a
wonderful client relationship
and personal friendship...
28. Joe’s Youroscope (contd.)
A worry that has been keeping
you awake at night will prove
to have been interest on a
debt that you do not owe...
57. You must be able to
describe your dream in
a way that informs and
inspires others
58. Martin Luther King had
a dream which he
articulated in a 7,000
word letter from the
Birmingham Jail… and
in a 3-minute speech
that changed the world
59. Articulate your dream in a plan or a proposal, in
a budget or a grant application, in a drawing or a blueprint
70. Earn the help you need in
advance by helping other
people now…
Repay the help you receive
by serving others later
71. The Aladdin Factor by Jack Canfield and Mark Victor Hansen
The answer will always be
YES when you ask the right
question of the right
person at the right time
73. If you see a man on top
of a mountain he did
not fall there
74. Action is the outward
manifestation of
inner commitment
75. Action is the difference between positive
thinking and wishful thinking
positive thinking wishful thinking
76. The work isn’t so
hard – what’s hard
is getting started
on the work
77. “The most pernicious aspect of procrastination is
that it can become a habit. We don’t just put off our
lives today; we put off them off till our deathbed.
Never forget: This very moment, we can change our
lives. There never was a moment, and never will be,
when we are without the power to alter our destiny.
This second, we can turn the tables on Resistance.
This second, we can sit down and do our work.”
Steve Pressfield: The War of Art