The document discusses creative thinking and the elements needed to generate ideas. It defines creativity as imagining or inventing something new. Creative thinking is a skill that can be learned, not a talent, and it improves teamwork and productivity. Brainstorming is presented as a technique for generating ideas by gathering a list spontaneously from group members. The 5 Whys technique is also described as a method to determine the root cause of problems by asking why 5 times. Finally, the document states that creativity requires passion, knowledge, and experience.
4. "Creative thinking is not a talent, it is a skill that
can be learnt. It empowers people by adding
strength to their natural abilities which improves
teamwork, productivity and where appropriate
profits.“
Edward de Bono
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6. What is Creativity?
Ability to imagine or invent something new
Creative Thinking | OTVentures
8. “Creativity is just connecting things. When you ask creative people how they did something, they feel a
little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a
while. That's because they were able to connect experiences they've had and synthesize new things”
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Steve Jobs
9. What is Idea?
Method
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Passion
Knowledge
Experience
12. Brainstorming
Brainstorming is a group or individual creativity technique by which efforts are made to
find a conclusion for a specific problem by gathering a list of ideas spontaneously
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contributed by its member(s).
Many people brainstorm in their heads, which is fine,
but writing out your thought makes the process more stronger.
29. 5 Whys
technique used to explore the cause-and-effect relationships
underlying a particular problem. The primary goal of the technique is to
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determine the root cause of a defect or problem
30. Example
• Ask "Why" a problem is occurring and then ask "Why" four more times. For
example...
• Why has the machine stopped?
• A fuse blew because of an overload
• Why was there an overload?
• There wasn't enough lubrication for the bearings
• Why wasn't there enough lubrication?
• The pump wasn't pumping enough
• Why wasn't lubricant being pumped?
• The pump shaft was vibrating as a result of abrasion
• Why was there abrasion?
• There was no filter, allowing chips of material into the pump
• Installation of a filter solves the problem.
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32. What is Idea?
Method
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Passion
Knowledge
Experience
33. What is Idea?
Creative Thinking | OTVentures
Passion
38. What is Idea?
Method
Creative Thinking | OTVentures
Passion
Knowledge
Experience
39. What is Idea?
Creative Thinking | OTVentures
Knowledge
Experience
The vehicle will not start. (the problem)
Why? - The battery is dead. (first why)
Why? - The alternator is not functioning. (second why)
Why? - The alternator belt has broken. (third why)
Why? - The alternator belt was well beyond its useful service life and not replaced. (fourth why)
Why? - The vehicle was not maintained according to the recommended service schedule. (fifth why, a root cause)