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SOC111 
Introduction to Anthropology 
CULTURE
CULTURE & THE INDIVIDUAL 
. 
: what people say they 
should do and what they say they do 
: their actual behavior as 
observed by anthropologists.
CULTURE- Practice Theory 
• Approach formed by Sherry Ortner 
• Individuals within a society or culture have 
diverse motives and intentions and 
different degrees of power and influence. 
• The system shapes the way individuals 
experience and respond to external 
events, but individuals also play an active 
role in the way society functions and 
changes.
CULTURE- Practice Theory 
• Practice theory recognizes 
both constraints on individuals 
and the flexibility and 
changeability of cultures and 
social systems.
LEVELS OF CULTURE 
• National culture: cultural features shared by 
citizens of the same nation 
• International culture: cultural traditions that 
extend beyond national boundaries 
• Borrowing, diffusion, migration, colonialism, 
multinational organizations, communication 
technology, media… 
• Religions, the World Cup, Olympics 
• Subcultures: identifiable cultural patterns 
existing within a larger culture
CULTURE 
• Ethnocentrism: a tendency to view 
one’s own culture as superior 
and to use one’s own standards 
and values in judging outsiders 
Ex: Nazi groups 
• Cultural relativism: inappropriate 
to use outside standards to judge behavior in 
a given society; such behavior should be 
evaluated in the context of the culture in 
which it occurs
CULTURE 
• Human rights: rights based 
on justice and morality beyond 
and superior to particular 
countries, cultures, and religions 
• Cultural rights: rights vested 
in religious and ethnic minorities 
and indigenous societies
MECHANISMS OF CULTURAL CHANGE 
• Diffusion: borrowing of 
traits between cultures 
– Direct 
– Indirect 
– Forced
MECHANISMS OF CULTURAL CHANGE 
• Acculturation: an exchange of 
features that results when groups 
come into consistent firsthand contact 
• Independent invention: the process 
by which humans innovate, creatively 
finding solutions to problems
Globalization 
• Globalization: a series of processes 
that work to make modern nations 
and people increasingly interlinked 
and mutually dependent 
– Economic and political forces 
– Long-distance communication 
– Local people must increasingly 
cope with forces generated by progressively 
larger systems

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  • 1. SOC111 Introduction to Anthropology CULTURE
  • 2. CULTURE & THE INDIVIDUAL . : what people say they should do and what they say they do : their actual behavior as observed by anthropologists.
  • 3. CULTURE- Practice Theory • Approach formed by Sherry Ortner • Individuals within a society or culture have diverse motives and intentions and different degrees of power and influence. • The system shapes the way individuals experience and respond to external events, but individuals also play an active role in the way society functions and changes.
  • 4. CULTURE- Practice Theory • Practice theory recognizes both constraints on individuals and the flexibility and changeability of cultures and social systems.
  • 5. LEVELS OF CULTURE • National culture: cultural features shared by citizens of the same nation • International culture: cultural traditions that extend beyond national boundaries • Borrowing, diffusion, migration, colonialism, multinational organizations, communication technology, media… • Religions, the World Cup, Olympics • Subcultures: identifiable cultural patterns existing within a larger culture
  • 6. CULTURE • Ethnocentrism: a tendency to view one’s own culture as superior and to use one’s own standards and values in judging outsiders Ex: Nazi groups • Cultural relativism: inappropriate to use outside standards to judge behavior in a given society; such behavior should be evaluated in the context of the culture in which it occurs
  • 7. CULTURE • Human rights: rights based on justice and morality beyond and superior to particular countries, cultures, and religions • Cultural rights: rights vested in religious and ethnic minorities and indigenous societies
  • 8. MECHANISMS OF CULTURAL CHANGE • Diffusion: borrowing of traits between cultures – Direct – Indirect – Forced
  • 9. MECHANISMS OF CULTURAL CHANGE • Acculturation: an exchange of features that results when groups come into consistent firsthand contact • Independent invention: the process by which humans innovate, creatively finding solutions to problems
  • 10. Globalization • Globalization: a series of processes that work to make modern nations and people increasingly interlinked and mutually dependent – Economic and political forces – Long-distance communication – Local people must increasingly cope with forces generated by progressively larger systems