The Business Environment Awareness Program (BEAP) helps organizations understand their customers, competition, markets and brand through qualitative, quantitative and comparative studies. The BEAP uses surveys and tools to collect and analyze data on internal and external customers, competition, products, and the brand. It provides organizations with indexes on customer satisfaction, employee satisfaction, brand perception, and product penetration. This helps organizations align their offerings with customer needs, understand customer perceptions, and refine their marketing, sales, and brand strategies. OpenCastLabs assists organizations in conducting BEAP surveys and analysis so they can focus on their core business while meeting business goals.