This was a presentation we did to the MBA on Marketing trends, topics and to dos. It was plugged into their marketing component of the curriculum. They were a great group of people and we had an awesome discussion throughout the presentation.
2. Who is this guy?
• Co-own a boutique marketing
shop
– Clients in Canada and US
– Work in tech/IT, retail, tourism,
highered, etc.
• 20+ years of experience
– Ad agencies in Halifax and Toronto
– Marketing and sales roles in
companies
• Speak on marketing and branding
6. Today’s Discussion… 10 Topics and Trends
1. Audience Understanding
2. Branding and ‘creative’ storytelling
3. ‘Path to Purchase’
4. Mobile
5. Social Media
6. SEO and Voice
7. Video and Content Planning
8. Influencers and communities
9. Big Data, AI and machine learning
10. KPIs
48. AI and Machine Learning: Definitions
Artificial Intelligence is the broader concept of machines
being able to carry out tasks in a way that we would
consider “smart”.
And,
Machine Learning is a current application of AI based
around the idea that we should really just be able to give
machines access to data and let them learn for
themselves.