Dalhousie MBA Marketing Presentation
- 1. #Marketing… Trends, Topics and To Dos August 2018
- 2. Who is this guy? • Co-own a boutique marketing shop – Clients in Canada and US – Work in tech/IT, retail, tourism, highered, etc. • 20+ years of experience – Ad agencies in Halifax and Toronto – Marketing and sales roles in companies • Speak on marketing and branding
- 4. WORLD WE LIVE IN
- 6. Today’s Discussion… 10 Topics and Trends 1. Audience Understanding 2. Branding and ‘creative’ storytelling 3. ‘Path to Purchase’ 4. Mobile 5. Social Media 6. SEO and Voice 7. Video and Content Planning 8. Influencers and communities 9. Big Data, AI and machine learning 10. KPIs
- 12. BRAND OR BUST
- 13. Now you see them… Interbrand Top 100 - 2007
- 14. Now you don’t Interbrand Top 100 - 2017
- 16. Good Brands tell GREAT Stories
- 17. BUILDING THE PATH TO PURCHASE
- 18. Start with Research and Analysis…
- 21. MOBILE FIRST
- 22. Mobile Experience in 2002
- 23. Mobile Experience in 2018
- 32. Q: What’s right for you?
- 37. CONTENT PLANNING
- 39. What is Content Marketing?
- 40. Build out a “Content Calendar”
- 46. BIG DATA
- 47. Knowledge is Power… … But can you action it?
- 48. AI and Machine Learning: Definitions Artificial Intelligence is the broader concept of machines being able to carry out tasks in a way that we would consider “smart”. And, Machine Learning is a current application of AI based around the idea that we should really just be able to give machines access to data and let them learn for themselves.
- 51. KPIS
- 52. Unique to each Business