From Vision To Product
- 1. Stefano Leli From Vision To Product Giulio Roggero Workshop
- 2. About Us Stefano Leli stefano.leli@gmail.com Giulio Roggero giulio.roggero@gmail.com @sleli @giulioroggero Lean Agile Coach Trainer Software Developer Speaker
- 3. Many projects fail for a lack of shared vision due to poor communica:on among peoples involved in the project. A good crea:on and refinement of the product backlog can be achived only if all the people well knows what they have to do (common vision). Roman Pichler, in a post originally wriDen in Jul 16 2012, has proposed a really interes:ng approach: use canvas to create and share product vision and product backlog crea:on and refinement. We used this approach for a while with cool results. These slides are an introduc:on of the tool. You can use these under Crea:ve Commons ADribu:on-‐ShareAlike 3.0 Unported License. Please send us feedbacks to correct and improve it! Introduc:on
- 4. Product Idea Product Vision board Business Model / Lean Canvas Product CanvasCapture and validate ini:al assump:on Capture and validate Business Model Capture and validate Product features Canvas as tools to sharing vision and create the backlog
- 5. Vision Statement Target Group Needs Product Business Value Write in one sentence the aim of the product What are the needs that this product will sa4sfy? List of main features of the product What are the values that this product will generate for the company? Values can be profit, market share, cost saving, improve KPIs and so on.. Barriers Impediments to sa4sfy these needs Impediments to reach these values Who is out? List eventually who is not the target Barriers List people who are the target of the product. People may be cutsomers, end-‐users, internal users … all stakeholders that will are impacted by the product. Use roles to iden4fy them Product Vision Board – Ini:al assump:ons
- 6. Who helps you What you do How you help How you interact Who you help Who you are & What you have How they know you & how you deliver What you give What you get Business Model Canvas – Capture the business Customer Relationship Partners Key Activities Value Proposition Customers Channels Key Resources Revenue Stream Cost Drives Partners Key Activities Key Resources Cost Drivers
- 7. Who helps you What you do How you help How you interact Who you help Who you are & What you have How they know you & how you deliver What you give What you get Business Model Canvas – Capture the business Customer Relationship Value Proposition Customers Channels Revenue Stream Value Delivery Partners Key Activities Key Resources Cost Drivers
- 8. Who helps you What you do How you help How you interact Who you help Who you are & What you have How they know you & how you deliver What you give What you get Business Model Canvas – Capture the business Customer Relationship Partners Key Activities Value Proposition Customers Channels Key Resources Revenue Stream Cost Drivers Value Genera4on Value Delivery
- 9. Who helps you What you do How you help How you interact Who you help Who you are & What you have How they know you & how you deliver What you give What you get Business Model Canvas – Capture the business Customer Relationship Partners Key Activities Value Proposition Customers Channels Key Resources Revenue Stream Cost Drivers Value Genera4on Profit Value Delivery
- 10. Vision Statement Personas How personas live the product User stories Write in one sentence the aim of the product Describe how the various personas interact with the product sa4sfying their needs. Detailed features of the product backlog epics High level main features of the product Name Product or Service name name background needs name background needs name background needs Ac:on 1 Ac:on 2 Ac:on 3 Ac:on 1 Ac:on 2 Ac:on 3 constraints External constraints design Product Canvas – Create the product backlog
- 11. Product Canvas Insights from User feedbacks Product increment or MVP ON THE BASE OF THE PRODUCT CANVAS A CONTIUNUOUS LEARNING CYCLE LIVE.
- 13. Il piu’ grande online store al mondo Comprare online libri e altri beni Risparmiare Avere una scelta completa Conoscere i pareri di chi ha comprato la stessa cosa Comprare senza recarsi in negozio Scheda libri e altri beni Ricerca Recensioni Carrello e acquisto on-‐line Vendere mol4 libri (e altri beni) in tuUo il mondo Eliminare i cos4 fissi dei negozi Consumatori in tuUo il mondo con connessione a Internet e Carta di Credito Product Vision Board – Amazon 2005 Vision Statement Target Group Needs Product Business Value
- 14. Business Model Canvas – Amazon 2005 Problema: bassa marginalità Beni di basso valore (libri, CD, DVD e altro) Una gamma di prodoW molto vasta Motore di raccomandazione in base al profilo e alle scelte faUe amazon.com Affilia4 Mercato mondiale consumer Marke4ng Tecnologia e Contenu4 Processo evasione ordini InfrastruUura IT e SW Processo globale di evasione ordini Evasione ordini Manutenzione IT e sviluppo SW Partner per la logis4ca Affilia4 Margini sulle vendite Customer Relationship Partners Key Activities Value Proposition Customers Channels Key Resources Revenue Stream Cost Drivers
- 15. Business Model Canvas – Amazon 2005 Beni di basso valore (libri, CD, DVD e altro) Una gamma di prodoW molto vasta Motore di raccomandazione in base al profilo e alle scelte faUe amazon.com Affilia4 Mercato mondiale consumer Marke4ng Tecnologia e Contenu4 Processo evasione ordini Infrastru)ura IT e SW Processo globale di evasione ordini Evasione ordini Manutenzione IT e sviluppo SW Partner per la logis4ca Affilia4 Margini sulle vendite Opportunità: sfruDare l’infrastruDura IT soDo-‐u:lizzata Customer Relationship Partners Key Activities Value Proposition Customers Channels Key Resources Revenue Stream Cost Drivers
- 16. Business Model Canvas – Amazon 2006 Soluzione: AWS Beni di basso valore (libri, CD, DVD e altro) Una gamma di prodoW molto vasta AWS: S3, EC2 … Motore di raccomandazione in base al profilo e alle scelte faUe amazon.com Affilia4 APIs Mercato mondiale consumer Sviluppatori e aziende Margini sulle vendite Tariffe uAlizzo AWS a consumo Marke4ng Tecnologia e Contenu4 Processo evasione ordini Infrastru)ura IT e SW Processo globale di evasione ordini Evasione ordini Manutenzione IT e sviluppo SW Partner per la logis4ca Affilia4 Customer Relationship Partners Key Activities Value Proposition Customers Channels Key Resources Revenue Stream Cost Drivers
- 17. Cloud services for your pla[orms Storie deUagliate Dashboard Account EC2 S3 Route53 … Amazon AWS Alex developer Testare Anna CTO Ges:re i picchi Nuova Macchina Configura Start Regole di autoscaling Configura Monitora Product Canvas – Esempio AWS Servizio 24h X 7 Vision Statement Personas How personas live the product User stories epics Name constraints design
- 18. REAL EXAMPLES ON WHITE BOARD
- 19. PRODUCT CANVAS DURING “AGILE: THE BOARD GAME” SESSION
- 20. … AND THE FINAL RESULT
- 21. OTHER EXAMPLES DURING THE GAME…
- 22. OTHER EXAMPLES DURING THE GAME…
- 23. Workshop -‐ The Car Sharing App Move across the city without own a car
- 24. Pagare solo per l’u4lizzo Vedere dov’è l’auto più vicina rispeUo alla posizione aUuale Creare un nuovo mercato Persone senza patente Abitan4 delle ciUà Exercise: Product Vision Board Mobilità ciUadina individuale senza la proprietà di automezzi Vision Statement Target Group Needs Product Business Value Who is out?
- 25. Exercise: Business Model Canvas Amministrazione delle ciUà Abitan4 delle ciUà Ges4one delle FloUe Mobile App Iscrizione una tantum Ges4one della floUa FloUa di Smart Customer Relationship Partners Key Activities Value Proposition Customers Channels Key Resources Revenue Stream Cost Drivers
- 26. Mobilità ciUadina individuale senza la proprietà di automezzi Ricerca auto Pagamento The Car Sharing App Anna 3o anni Single Maniaca shopping Spostarsi velocemen te in ciDà No Parking problem Product Canvas Vision Statement Personas How personas live the product User stories epics Name constraints design
- 28. Muoversi velocemente in ciUà Pagare solo per l’u4lizzo Non andare a ri4rare l’auto presso la società di noleggio Non preoccuparsi di nulla se non guidare e spostarsi Vedere dov’è l’auto più vicina rispeUo alla posizione aUuale Prenotare l’auto Conoscere lo stato dell’auto e il livello di benzina Pagamento del noleggio rispeUo a quanto effeWvamente u4lizzato Ridurre i cos4 di ges4one del noleggio Aumentare l’u4lizzo del parco autoveUure Creare un nuovo mercato Persone senza patente Abitan4 delle ciUà Product Vision Board Mobilità ciUadina individuale senza la proprietà di automezzi Vision Statement Target Group Needs Product Business Value Who is out?
- 29. Business Model Canvas Amministrazione delle ciUà Abitan4 delle ciUà Ges4one delle FloUe Ges4one Telema4ca Pulizia Mobilità ciUadina individuale senza la proprietà di automezzi Mobile App Sito Web Negozi Proprietari Iscrizione una tantum Customer care 24h Tariffazione effeWvo u4lizzo (0,29€ /min – 14,90€/h – 59€/gg) Social Network Ges4one della floUa Ges4one dei sistemi Team di servizio Sistemi telema4ci FloUa di Smart Customer Relationship Partners Key Activities Value Proposition Customers Channels Key Resources Revenue Stream Cost Drivers
- 30. Registrazione Ricerca auto Stato auto Prenotazione Pagamento Manutenzione The Car Sharing App Prenota Ri:ra Paga Alert Controllo Riparazione Opera4vità h24 Anna 3o anni Single Maniaca shopping Spostarsi velocemen te in ciDà No Parking problem Jean 35 anni Lavoratore Membro team ma-‐ nutenzione Risolvere problemi rapidamen te Product Canvas Mobilità ciUadina individuale senza la proprietà di automezzi Vision Statement Personas How personas live the product epics Name constraints design
- 31. This is not the end … … is just the begin of your journey! Canvas is not only a board; Agile is not only Vision. Be curios, respect people and improve, always!
- 32. Credits h"p://www.agilereloaded.it Work inspired by great slides and posts wriDen by Roman Pichler work h"p://www.romanpichler.com/blog/agile-‐product-‐innova<on/the-‐product-‐vision-‐board Graphics elements by Emanuele Mantovani -‐ hDp://emanuelemantovani.com/ Stefano Leli stefano.leli@gmail.com @sleli stefanoleli raist81 Giulio Roggero giulio.roggero@isolasofware.it @ giulioroggero giulioroggero GiulioRoggero h"p://www.agilereloaded.it