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Danone

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Biswa Bhusan Swain
Biswa Bhusan Swain

Danone Way is a global company focused on bringing health through nutrition around the world. It started in 1919 and became a modern company in 1966, focusing on the food business between 1970-1980. By 2006 it had grown to employ 90,000 people globally. The document discusses Danone's approach to managing knowledge for competitive advantage through decentralization and integration, growth programs, and prioritizing human resources over IT. It emphasizes a "networking attitude" of knowledge sharing across groups with a goal of 50% employee work being reusable. Tools for networking include online marketplaces, communities, and best practice sharing both internally and externally. Recommendations include more structure, evaluation and rewards for networking as the company continues to grow.

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Danone Way Mission: ‘’Bringing health through nutrition to people around the world” 1919:Started 1966:Became Modern company 1970-1980:Focused on food business 2006:Global company with a workforce of 90000
Managing Knowledge for Competitive Advantage • Local Markets • Decentralization & Integration • Growth Program – Growth Too • Acceleration Units • ‘THEMIS’ • The Human Connection (Human resource department rather than IT)
Networking Attitude: • A way to share knowledge across groups • Objective: 50% of employee work should be in copy paste in marketing • If we cannot be big ,we can be shrewd Networking Attitude Tools: • Market place • Message in a bottle • T shirt • Who’s Who • Communities Extending Networking Attitude : • Deeper: Share good practices • Wider: Internally & Externally • Richer: Co-building Sessions Continuing The Networking Attitude: • Most of the networking tools had continued to thrive • Acquisition of NUMICO leading to best practices (exchange between employees)
Recommendation • Networking involved many ,so satisfying everyone is difficult • More Structure, evaluation & Reward required The Future • Should go for some other means of ICT (like Virtual networking, in addition to face-face communication) • With increase in business and employees a more developed Reward system is required

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Danone

  • 1. Danone Way Mission: ‘’Bringing health through nutrition to people around the world” 1919:Started 1966:Became Modern company 1970-1980:Focused on food business 2006:Global company with a workforce of 90000
  • 2. Managing Knowledge for Competitive Advantage • Local Markets • Decentralization & Integration • Growth Program – Growth Too • Acceleration Units • ‘THEMIS’ • The Human Connection (Human resource department rather than IT)
  • 3. Networking Attitude: • A way to share knowledge across groups • Objective: 50% of employee work should be in copy paste in marketing • If we cannot be big ,we can be shrewd Networking Attitude Tools: • Market place • Message in a bottle • T shirt • Who’s Who • Communities Extending Networking Attitude : • Deeper: Share good practices • Wider: Internally & Externally • Richer: Co-building Sessions Continuing The Networking Attitude: • Most of the networking tools had continued to thrive • Acquisition of NUMICO leading to best practices (exchange between employees)
  • 4. Recommendation • Networking involved many ,so satisfying everyone is difficult • More Structure, evaluation & Reward required The Future • Should go for some other means of ICT (like Virtual networking, in addition to face-face communication) • With increase in business and employees a more developed Reward system is required

Editor's Notes

  1. Br