Data data everywhere
- 1. Data, data everywhere Phil Bradley Internet Consultant BIALL Conference 2014
- 3. 60 seconds in 2013 http://blog.qmee.com/qmee-online-in-60-seconds/
- 4. 60 seconds in 2014 • 2,709,905 Google searches • 252,527,018 emails sent • 771 new websites created • 975,624 new Facebook likes • 354,203 new tweets • 104 hours of video uploaded onto YouTube • 3,357 new photos uploaded onto Flickr
- 5. What does this mean for us? • What does ‘news’ and ‘new’ mean? •And what can we trust?
- 6. Is Fidel Castro dead? • October 2012 – Rumour dominated Twitter: 250 tweets a minute – Confirmation of his death announced in blogs
- 9. Where do we go for our news? • Explosion at the Dartford Tunnel • Traditional news sites • Google? Bing?
- 10. Personalisation: different results are shown to different people
- 11. Information V Climate action sites
- 12. Results are tailored to who you are
- 13. Based on • Your search history • Your click history • IP address • Your Google search profile • Your +1 clicks
- 15. You get more of what you agree with Based on a preference for MSNBC news
- 16. Do you even know? Based on reading Fox News material
- 17. So other stuff gets filtered
- 20. Guns on Bing.com
- 21. Guns on Bing.com w/only UK
- 22. Constant tracking, even when signed out
- 23. Solutions?
- 24. Google+
- 25. Facebook search
- 26. Go to where the conversations are!
- 27. Social Media search engines
- 28. Qwant
- 29. So, who to trust, and how?: News curation tools
- 31. Scoop.it
- 33. Place Versus Person • How valuable are traditional websites? • What is their purpose? • What if I want to interact with a ‘real’ person?
- 34. Facebook or www?
- 35. The mobile world • In 2000, just half of UK adults said that they had a mobile phone – that figure now stands at 94%. • In Q1 2013 49% of adults used their mobile phones for internet access, up from 39% a year previously. • In 2012, over 40 million subscribers accessed the internet via their mobile phones, an increase of nearly 9 million since 2011. http://www.mobilemastinfo.com/stats-and-facts/
- 38. Fundamental change in use • PC internet • Shared or used at work • Semi portable at best • Web and web search • Mobile internet • Personal • Taken everywhere • Web, web search, apps, social, location, service integration, image recognition, augmented reality...
- 39. The shift to mobile • A Nielsen consumer report out earlier this year confirms the shift to mobile. We’re spending an average of 34 hours using the Internet on our mobile phones every month compared to 27 hours using the Internet on our desktop. http://www.nielsen.com/us/en/reports/2014/the-us-digital-consumer-report.html
- 41. It’s an app world http://apps4librarians.com/img/apps.png
- 42. And Google? • Google owned 82.8% of the $2.24 billion mobile search market in 2012 • Google’s share dropped to 68.5% in 2013 • Long tail of “other” companies increased share from 5.4% to 22.9% • Google’s share in 2014 expected to fall again, to 65.7%, while the “other” category reaches 27.3%. http://www.emarketer.com/Article/US-Mobile-Ad-Dollars-Shift-Search-Apps/1010898
- 43. ‘Other’ includes • Travel metasearch apps like KAYAK • Job search apps like Indeed • ecommerce sales apps like Amazon • Contextual search apps like Shazam – a commercial smartphone-based music identification service • Local search with Yelp User Reviews and Recommendations of Top Restaurants etc
- 45. Wearable tech; taking data with you
- 48. The visual web • “A picture is worth a thousand words” • IMGUR, started as an image file hosting site has 100,000,000 uniques visitors per month • Supports over 1.2 billion image views per day • Dec 2013 more than 100,000 memes on IMGUR per month, about 4,000 per day using their meme generator
- 49. Pinterest • Debuted in May 2011 • Between July 2011 and July 2012 – 4,225% increase in time mobile web users spent n the site – 6,056% increase in time mobile app users spent with the app • It is now the 4th largest driver of traffic worldwide
- 51. Infographics • Having infographics in blog posts increases the chance of them being shared by up to 832% » http://www.mediabistro.com/alltwitter/infographics-on- twitter_b26840 • Bigger images increase reader’s engagement with content by up to 600% » http://www.poynter.org/uncategorized/24963/eyetrack- iii-what-news-websites-look-like-through-readers-eyes/
- 53. Social media has transformed into visual social media – we are drawn to visual content
- 54. Privacy
- 55. Privacy?
- 56. Case study • Your address • Your age • Your marital status • Your physical appearance • Your medical conditions • Your ethnic background • If you have children • Your religion • Pet/car ownership • Your hobbies • Potentially your sexual activities/sexual preference • Disposable income • Friends birthdays • Size of your house/garden • Holidays
- 57. Is it?
- 59. Statistics • 12,000 requests were made on May 30th to remove personal details from Google – 20 per minute • 1,500 of these from people in the UK • 500 million people have the right to request Google remove information they believe to be damaging or a breach of privacy. • 10,000 requests a day continue to be received
- 60. Balancing • “The right to know” with “The right to privacy” • Is the fact that person A is a reported as a ‘sex pest’ a breach of their human rights, or mine for not knowing he’s living next door? • More than half the UK requests have come from convicted criminals • Who represents the public interest?
- 61. Viewpoints • Jimmy Wales, the founder of Wikipedia – “one of the most wide-sweeping internet censorship rulings that I’ve ever seen” • Dominic Raab (civil liberties campaigner, Tory MP) – “It threatens the censorship of legal and legitimate publicly available information on utterly opaque grounds. But, worse still, it forces internet search engines to police what should and shouldn’t be wiped from public view without any clear criteria”
- 62. Viewpoints • David Smith, deputy Information Commissioner and director of data protection – “This is a judgment that we welcome. It sets out a framework to hold data controllers operating online search engines to account for the personal data they process. It also backs our view that search engines are subject to data protection law, clarifying an area that was previously uncertain.”
- 63. Private searching • Disconnect Private Search • TOR • Lightbeam
- 64. The deep, dark web http://bgr.com/2014/01/20/how-to-access-tor-silk-road-deep-web/
- 67. How do we deal with this?
- 68. Metadata: how important is it? https://immersion .media.mit.edu/
- 69. Basic email information • Based just on Time and date stamps, and the To: and CC: fields
- 72. 11th Jan 2009 – 11th Jan 2010
- 73. 11th Jan 2011 – 11th Jan 2013
- 74. 11th Jan 2013 - 11th Jan 2014
- 75. Looking afresh at who we are, and what we do
- 76. I am a {Social} Librarian http://www.elsevier.com/connect/infographic-portrait-of-a-social-librarian
- 79. Re-writing the library • Books, eBooks • Websites • Catalogues • Desks • Rooms • DVDs • 3d Printers • Computers • Buildings • Teach • Learn • Thoughtful • Helpful • Explore • Achieve • Improve • Power • Danger Nouns can be quantified, measured and cut Verbs refer to impacts, change, improvement
- 80. This leads to poor decision making Response from Maria Miller to Councillor Cliff Morris, Leader of Bolton Council 31st May 2013 on her decision not to call an enquiry into library provision in the Metropolitan Borough of Bolton. https://www.gov.uk/government/uploads/system/uploads/ attachment_data/file/204269/Morris__final_.pdf
- 81. Collection development • Focuses on the wrong questions • Increases the attraction of the artifact • Limits our ability to interact with our members • Reinforces existing stereotypes
- 82. Community Development • Changes the conversations • Frees us up to interact more effectively • Reduces the limitations on what we can do • Develop, explore, improve, initiate
- 83. Libraries as a service • Focal point for community activity • Podcast studio • Video studio/local television • Virtual • Gamer • Fitness • Art/drama
- 85. International Games Day 2013 stats • 863 libraries registered to participate • 392 libraries filled out the post-event survey (a 45% response rate!) and confirmed nearly 16,000 participants • 19 of these libraries participated in Mario Kart • 29 libraries participated in Super Smash Bros. Brawl Tournament • 840 players in 74 libraries participated in the Global Gossip Game
- 87. Or ePublish http://www.amazon.com/ePublish-Self-Publish-Profitably-Kindle-CreateSpace/dp/0977240657
- 90. And provide facilities to make them http://www.metacafe.com/watch/2365494/how_to_make_a_green_screen_studio_part_1_create_y our_screen/
- 91. Photography
- 93. Community hub
- 95. While we’re talking sounds... Battle of the bands. Oldham Library
- 97. Maker Spaces • ALA supports maker spaces in libraries President Barbara Stripling “It’s enabling libraries to transform their relationship with communities and to empower community members of all ages to be creators of information, not just consumers.” http://www.ala.org/news/press-releases/2014/06/american-library-association-supports-makerspaces- libraries
- 98. Focus on • Our VALUE • Our IMPACT • Our POSITIONING
- 100. Some of the big questions • What does ‘search’ mean now? • What about reputation and privacy? • How about validity and authority? • How do we balance the right to be forgotten with the right to know? • What’s the best way for us to exercise our ethics and morals in our communities?
- 101. Thank you! • Web: www.philb.com • Blog: www.philbradley.typepad.com • Twitter: @philbradley • Email: philipbradley@gmail.com • Facebook: https://www.facebook.com/philipbradley • G+ https://plus.google.com/+PhilBradleyUK