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DBMS solutions in Marketing Automation for Automotive Industry

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DBMS a Marketing Technology Company
DBMS a Marketing Technology Company

Presentation gives short proposal of marketing automation solutions for automotive industry. please visit www.edbms.pl in order to go deeper into proposed solutions.

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Case Study DBMS solutions for Automotive
What we know in DBMS about consumers in Automotive? Results : » Customers make personalization industry shipments only 16% of the campaign, which realized DBMS. » The average range obtained in typical mailing campaigns are 19.43% and 6.08 openings clicks resulted in 3% for a test drive » Marketing Automation Application and usage analysis needs to build customer profile CRT resulted in an increase of 18% and an increase in bookings for a test drive to around 7% Size of DBMS resources Customer Involvement 1,25 mln has a auto 0,84 mln has only e-mail adress 0,65 mln has only fon 0,07 mln interested in a luxury car 12 % actively collects info about cars 36% gets more than 4 times a month an advertising message 16% consumer begins to engage in the sale process after receiving personalized offers
DBMS Recommended Solutions for Automotive Analysis and profiling data currently collected. DBMS sources have integrated data acquisition and enriches the characteristics relevant for buyers eg. Luxury car. Selection process associated with an increase in consumer involvement and preparation automation rules of communication with a potential buyer. DBMS built recommends rules governing communication and establish a point of contact with the CRM that no contact is not wasted Preparation personalized marketing message in the creations of e-mail, SMS or display inducement effect on the client side. It also relates to the Social material produced in a variety of media and devices. Already 12% of the audience checks your mail on the cells. Construction of intentions on the basis of interest in choosing the best channels on the Internet, blogs, forums, which will attract traffic to the target site and thus the position of the web will be a lot better. Analysis of the results in real time and adjusting the media depending on the traffic generated and interests. Construction of knowledge about the behavior of buyers, eg. To change the status and family income greater need to constantly enter the labor market picture through Lead4U from DBMS
Example of hybrid solutions Analysis base Preparing the creative campaign EM Open and click Only open sms with a voucher code Analysis User in the store TM to people who do not complete the purchase EM with a promotional message containing the most visited products by the User SMS with voucher coupon for specific products, most frequently viewed by User EM with a voucher code Effect – an approx. ten-fold increase in the amount of paid orders in contrast to the results obtained exclusively through standard mailings
Key benefits of building commitment of the buyer »With solutions DBMS buyer willing to interact with the brand name, which gives more opportunities for cooperation and offer to fit your needs. »Selection of media depends on the preferred channel of contact by the buyer and the knowledge of optimization allows a communication budget brand. »Analysis of behavior of buyers gives unlimited possibilities in building sales conversions and proactive brand image and its positive reception.
Invite to cooperate DBMS Sp. z o.o., Al. Jerozolimskie 56C, 00-803 Warsaw District Court. St. Warsaw, XII Commercial Division of the National Court Register nr KRS 0000373905, NIP 527-264-47-02, capital 50 000 PLN

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DBMS solutions in Marketing Automation for Automotive Industry

  • 1. Case Study DBMS solutions for Automotive
  • 2. What we know in DBMS about consumers in Automotive? Results : » Customers make personalization industry shipments only 16% of the campaign, which realized DBMS. » The average range obtained in typical mailing campaigns are 19.43% and 6.08 openings clicks resulted in 3% for a test drive » Marketing Automation Application and usage analysis needs to build customer profile CRT resulted in an increase of 18% and an increase in bookings for a test drive to around 7% Size of DBMS resources Customer Involvement 1,25 mln has a auto 0,84 mln has only e-mail adress 0,65 mln has only fon 0,07 mln interested in a luxury car 12 % actively collects info about cars 36% gets more than 4 times a month an advertising message 16% consumer begins to engage in the sale process after receiving personalized offers
  • 3. DBMS Recommended Solutions for Automotive Analysis and profiling data currently collected. DBMS sources have integrated data acquisition and enriches the characteristics relevant for buyers eg. Luxury car. Selection process associated with an increase in consumer involvement and preparation automation rules of communication with a potential buyer. DBMS built recommends rules governing communication and establish a point of contact with the CRM that no contact is not wasted Preparation personalized marketing message in the creations of e-mail, SMS or display inducement effect on the client side. It also relates to the Social material produced in a variety of media and devices. Already 12% of the audience checks your mail on the cells. Construction of intentions on the basis of interest in choosing the best channels on the Internet, blogs, forums, which will attract traffic to the target site and thus the position of the web will be a lot better. Analysis of the results in real time and adjusting the media depending on the traffic generated and interests. Construction of knowledge about the behavior of buyers, eg. To change the status and family income greater need to constantly enter the labor market picture through Lead4U from DBMS
  • 4. Example of hybrid solutions Analysis base Preparing the creative campaign EM Open and click Only open sms with a voucher code Analysis User in the store TM to people who do not complete the purchase EM with a promotional message containing the most visited products by the User SMS with voucher coupon for specific products, most frequently viewed by User EM with a voucher code Effect – an approx. ten-fold increase in the amount of paid orders in contrast to the results obtained exclusively through standard mailings
  • 5. Key benefits of building commitment of the buyer »With solutions DBMS buyer willing to interact with the brand name, which gives more opportunities for cooperation and offer to fit your needs. »Selection of media depends on the preferred channel of contact by the buyer and the knowledge of optimization allows a communication budget brand. »Analysis of behavior of buyers gives unlimited possibilities in building sales conversions and proactive brand image and its positive reception.
  • 6. Invite to cooperate DBMS Sp. z o.o., Al. Jerozolimskie 56C, 00-803 Warsaw District Court. St. Warsaw, XII Commercial Division of the National Court Register nr KRS 0000373905, NIP 527-264-47-02, capital 50 000 PLN