Deep storytelling
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Slides for the storytelling workshop for Wayra Spain on using stories for start-up pitching, storyboards and product presentation.
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Deep storytelling
- 1. Going deep into Storytelling Alex Barrera (@abarrera) alex@press42.com
- 2. 3 STAGES OF STORY CRAFTING http://www.slideshare.net/press42 Alex Barrera (@abarrera)
- 3. http://www.slideshare.net/press42 Alex Barrera (@abarrera)
- 4. STAGE 1 http://www.slideshare.net/press42 Alex Barrera (@abarrera)
- 5. http://www.slideshare.net/press42 Alex Barrera (@abarrera)
- 6. 1. Problem 2. Solution 3. Market 4. Competitors 5. Technology 6. Business Model 7. Marketing & sales 8. Team 9. Milestones & projections 10. Call to action Pitch deck http://www.slideshare.net/press42 Alex Barrera (@abarrera)
- 7. http://www.slideshare.net/press42 Alex Barrera (@abarrera) Protagonist#1
- 8. Tweet this! “Gather a list of bloggers/journalists you’re interested in, follow them and interact with them, DAILY” Write down “A short story describing a typical day of your customer” http://www.slideshare.net/press42 Alex Barrera (@abarrera)
- 10. Draw “A short story showing the problem appearing in your customer’s day and how he solves it right now”
- 11. STAGE 2 http://www.slideshare.net/press42 Alex Barrera (@abarrera)
- 12. http://www.slideshare.net/press42 Alex Barrera (@abarrera)
- 13. YODA? Is he Cuban too? http://www.slideshare.net/press42 Alex Barrera (@abarrera)
- 14. Tweet this! “Gather a list of bloggers/journalists you’re interested in, follow them and interact with them, DAILY” Write down “Three metaphors that you could tell your mom as to what your start-up does” http://www.slideshare.net/press42 Alex Barrera (@abarrera)
- 15. STAGE 3 http://www.slideshare.net/press42 Alex Barrera (@abarrera)
- 16. http://www.slideshare.net/press42 Alex Barrera (@abarrera) Layer the story
- 17. Tweet this! “Gather a list of bloggers/journalists you’re interested in, follow them and interact with them, DAILY” Connect “The problem story with the metaphor and make it a story of what happened to your user” http://www.slideshare.net/press42 Alex Barrera (@abarrera)
- 18. Add conflict! http://www.slideshare.net/press42 Alex Barrera (@abarrera)
- 19. http://www.slideshare.net/press42 Alex Barrera (@abarrera) Add antagonists
- 20. Connect the dots http://www.slideshare.net/press42 Alex Barrera (@abarrera)
- 21. Tweet this! “Gather a list of bloggers/journalists you’re interested in, follow them and interact with them, DAILY” Connect “Each presentation concept with the storyline” http://www.slideshare.net/press42 Alex Barrera (@abarrera)
- 22. Keep trying