Deliver Presentations that Generate ROI
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Global Impact Leaders are responsible for using their voice to generate money, support and positive reputation. Each presentation and conversation is an opportunity to generate ROI. Learn to answer the 3 most important questions from your audience. Great answers communicate trust and build long-term relationships. Your audiences include these key stakeholders: clients, investors, partners, sponsors, analysts, journalists, current and future team members. You will be interacting with these stakeholders in Client and Partner presentations, Investor and Analyst conversations, Industry and Leadership conferences, and recruiting conversations. Master and apply these tools, and you will consistently generate Presentation ROI that fuels your mission of global impact.
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Deliver Presentations that Generate ROI
- 1. / Use your Heroic Voice to generate Presenta2on ROI Deliver presentations that generate money, support and positive reputation #BeAHeroicVoice
- 2. Presentation ROI is the fuel for missions of global impact / What types of Presentation ROI are available from your audiences? •Money = Revenue, Investments, Donations, Grants •Support = Talent, Partnerships, Sponsorships, Policy •Reputation = Articles, Interviews, Social Media, Word of Mouth MasterClass Introduction
- 3. Our Training Goal / Global Impact leaders are responsible for generating Presentation ROI every time they communicate. This training teaches you how to use your Heroic Voice to generate Presentation ROI in all of your high stakes presentations and conversations MasterClass Introduction
- 4. Vision / This is way too many words. This is because I have to read my slides I don’t know my material. I’m squeezing in way too much information thinking that quantity is better than quality. • Bullets make it seem that • I’m organized. But really, • I don’t know how to cut out • non relevant information. • I love my info way too much. Too many leaders are causing audiences to disconnect The biggest skill gap in today’s workforce is Oral Communications. Potential supporters suffer through poor presentations and become confused, bored, or comatose. Leaders lose out on crucial opportunities to generate vital resources for their organization. MasterClass Introduction
- 5. Vision / We need leaders to focus on creating connection and ROI We envision a different world where our leaders master the skill of Conversational Leadership. They take the stage, deliver outstanding presentations, create audience connection and generate Presentation ROI. MasterClass Introduction
- 6. / What is your Mission? VisionGlobal Impact * United Nations - 17 Global Goals The United Nations has 17 Global Goals, which are intended to be achieved by 2030. What is your mission of global impact? Which of these goals are you contributing to?
- 7. / LISTEN for the real question COLLECT wisdom from your knowledge, skills and experiences STORYBOARD your presentation CONNECT with your audience OHANA = Together we go far Journey Our
- 8. Who is in your audience? How can they contribute? What are their 7 questions? LISTEN Part I
- 9. Vision / Team Partner Sponsor Policy Maker Investor Client Donor Journalist Analyst Industry Members Online Community Every stakeholder is important because they generate resources for your organization: Investors, clients and donors are providers of Money. Team members, partners, sponsors, and policy makers are providers of Support. Journalists, analysts, industry members, and the online community are providers of positive Reputation. Leaders are responsible for high stakes conversations MasterClass Introduction
- 10. What ROI are you generating? / Revenue Investment Donations Grants Talent Partnerships Sponsorships Policy Articles Social Media Interviews Word of Mouth What specific Presentation ROI are you focused on generating? How does each ROI item help you achieve your mission? MasterClass Introduction
- 11. Our Message Portfolio is a framework that prepares you to answer each question: 1) WHO are you? 2) WHEN have you succeeded? 3) WHICH option to recommend? 4) WHAT is possible? 5) WHERE are we going? 6) HOW will we get there? 7) WHY is this important? This framework contains 7 compositions. The word INSIDE represents the 6 outer compositions. Combine all 6 to create your Heroic Keynote. Leaders are responsible for answering 7 key questions The Message Portfolio
- 12. / Introduction to the Message Blueprint Build presentations from a strong foundation Organize topics to create a great presentation COLLECT Part II
- 13. Vision The Message Blueprint Building a Message Portfolio is like building a house Our Message Blueprint is a framework for building your personal Message Portfolio: FOUNDATION represents the building blocks of trust. These are your vision, values and vows. FRAME contains 9 conversational leadership topics, to organize your knowledge, skills and experiences. ROOF represents the three parties in a conversation: the speaker, the audience, and the message.
- 14. The Message Blueprint VowsValuesVision VISION communicates to your audience the future you are working to create. VALUES communicate to your audience what is most important to you and how you make decisions. VOWS communicate to your audience how they can count on you to lead them into the future. The Foundation represents the 3 building blocks of trust
- 15. TOPIC 1 TOPIC 2 TOPIC 3 TOPIC 4 TOPIC 5 TOPIC 6 TOPIC 7 TOPIC 8 TOPIC 9 To answer each of the leadership questions, we will be selecting specific topics from the Frame. The Frame represents the 9 conversational leadership topics The Message Blueprint
- 16. TOPIC 1 TOPIC 2 TOPIC 3 TOPIC 4 TOPIC 5 TOPIC 6 TOPIC 7 TOPIC 8 TOPIC 9 S olution I ntroduction I deation E ducation N arrationeroic Keynote D irection H WHO = Introduction WHEN = Narration WHICH = Solution WHAT = Ideation WHERE = Direction HOW = Education WHY = Heroic Keynote Select topics from the Frame to answer the leadership questions
- 17. Vision SKILLS & RESOURCES PRODUCT OR SERVICE CASE STUDY SKILLS & RESOURCES PRODUCT OR SERVICE CASE STUDY BIG PICTURE BRAVE STAND BOLD PROMISE WHO = Introduction BIG PICTURE: What is your vision for the future? BRAVE STAND: What values are important to you? BOLD PROMISE: How can we count on you? The Message Blueprint To answer “Who are you?”, let’s talk about Introduction I ntroduction
- 18. / Use 3 topics to create a storyboard outline Storyboard your personal introduction Focus each slide around a key question or topic STORYBOARD Part III
- 19. Template Personal Introduction / Take the three topics (Big Picture, Brave Stand, Bold Promise) and use them to create an outline for your Personal Introduction. In our template, note that there is 1 slide for each topic. You can always add more. The final slide is a Heroic Invitation that can earn you the next conversation with your audience. BIG PICTURE BOLD PROMISE BRAVE STAND Heroic Invitation 1 3 2 4 I ntroduction
- 20. BIG PICTURE Know your VISION Slide 1 / Slide 1 communicates “What is your vision for the future?” The goal for this opening slide is to connect your audience to a shared vision. Share your BIG PICTURE of the future, with clarity and precision. Personal Introduction I ntroduction
- 21. / Slide 2 communicates “What values are important to you?” The goal for this slide is to connect your audience with shared values. Take a Brave Stand for the values you wish to elevate in the world. BRAVE STAND Like your VALUES BIG PICTURE Know your VISION Teamwork, Integrity and Trust I ntroduction Personal Introduction Slide 2
- 22. Slide 3 is about commitments. Your personal commitments are how you demonstrate integrity and character. Commitments are "the best of your energies and skills”, as President Kennedy defined in his speech "We choose to go the moon” BRAVE STAND Like your VALUES BIG PICTURE Know your VISION BOLD PROMISE Trust your VOWS Values I ntroduction Personal Introduction Slide 3
- 23. / Values Slide 4 invites your audience into action. The purpose of this introduction is to earn a specific Presentation ROI. In networking, a great introduction can earn you a follow-up meeting. In a conference, a great introduction can earn you the audience’s full attention. BRAVE STAND Like your VALUES BIG PICTURE Know your VISION BOLD PROMISE Trust your VOWS Heroic Invitation ROI Request I ntroduction Personal Introduction Slide 4
- 24. / Part IV Introduction to the Connection Triangle Create the experience of connection with 6 skills Connect with the hearts & minds of your audience CONNECT
- 25. VisionGreat presentations connect the presenter, audience and message The Message Blueprint To learn how to create connection, let’s take a look at the final piece of the Message Blueprint, the roof. The three points of the triangular roof represent: • The Presenter • The Audience • The Message
- 26. Vision Our Connection Triangle is a framework that connects you, your audience, and your message. Each leg of the triangle is a way to measure and evaluate connection: • Presenter to Message (bottom) • Presenter to Audience (left) • Audience to Message (right) The heart represents the skills we use to connect with the heart. The light bulb represents the skills we use to connect with the mind. Conversational Leadership skills connect you with hearts and minds The Connection Triangle
- 27. Vision Relatability & Empathy Comprehension & Engagement Expertise & Passion Create Connection in every presentation and conversation Invest the time to learn and master these 6 message delivery skills. On the bottom leg, you find expertise and passion. These skills demonstrate that you know and care about your message. On the left leg, you find relatability and empathy. These skills demonstrate that you know and care about your audience. On the right leg, you find comprehension and engagement. These skills demonstrate that your audience learns and cares about your message. The Connection Triangle
- 28. / Elevate your skills: Conversational Leadership Expand the capacity of your Heroic Voice Ohana: Together we go far OHANA Part V
- 29. Vision * “The Dip”. Author Seth Godin. Normal Preparation SKILLS GAP The DIP The DIP Inconsistent practice results in inconsistent ROI Skill Level ROI How do most leaders prepare for their high stakes presentations and conversations? “I will practice in my free time.” “I will practice the day before.” Amateur level preparation results in a temporary elevation of skills, poor presentations, and inconsistent ROI.
- 30. * “The Dip”. Author Seth Godin. Normal Preparation Professional Level Preparation The DIP ROI To generate consistent ROI, practice like a professional Skill Level Professional level preparation permanently elevates your Conversational Leadership skills. Athletes consistently practice for their competitions. Dancers consistently practice for their performances. Solders consistently practice for their battles. Practice like a professional to deliver outstanding presentations and generate consistent ROI.
- 31. Normal Preparation N S I D E I Elevate your communication skills with our MasterClass Skill Level Our MasterClass is designed to help global impact leaders like you • Sharpen your Message Composition Skills • Strengthen your Message Delivery Skills • Be ready for every high stakes speaking opportunity. Presentation ROI MasterClass
- 32. / Vision N S I D EI Be fully prepared to answer the 7 key leadership questions During the 12 session MasterClass, you will compose your Message Portfolio and master the delivery of 7 presentations. Each presentation prepares you to answer the 7 key leadership questions. Presentation ROI MasterClass
- 33. MESSAGE COMPOSITION MESSAGE DELIVERY INDIVIDUAL PRESENTATIONS Success is when preparation meets opportunity Each MasterClass session has three objectives: • Deliver 1 presentation for coaching feedback. • Compose 1 presentation with the Message Blueprint •Learn 1 message delivery skill from the Connection Triangle Presentation ROI MasterClass
- 34. / Heroic Keynote Professional Filming Filming Event (optional) Message Portfolio Create a recording of your signature presentation At the completion of the MasterClass, you will have an opportunity to have your Heroic Keynote filmed by professional filmmakers. You can use your video to: • Apply for high-profile speaking opportunities • Increase the strength of your LinkedIn profile • Demonstrate credibility to visitors on your website Presentation ROI MasterClass
- 35. The capacity of your mission is defined by the capacity of your voice Invest time to expand the capacity your Heroic Voice and • Generate consistent ROI from your presentations and conversations • Create connection with your key stakeholders • Achieve your mission of Global Impact Presentation ROI MasterClass
- 36. FUTURE EVENTS See our events calendar for upcoming events and trainings OFFICE SUPPORT Join us during office hours for Q&A View our library of videos, articles and slides. MASTERCLASS APPLICATION Book a 30 minute session with our executive communication coaches. www.HeroicVoice.com Future Events MasterClass Applica2on Online Support We are here for you Join our Ohana