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Demand states

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Faryal Fateh Ali

The document discusses different types of demand in marketing including negative demand for products that are disliked, nonexistent demand when consumers are unaware of a product, latent demand for needs that no existing product satisfies, declining demand when purchases decrease over time, irregular demand that varies seasonally, full demand when all products are purchased, overfull demand when more want to buy than can be, and unwholesome demand for products with undesirable social consequences like cigarettes. Examples are provided for each type.

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DEMAND STATES MARKETING MANAGEMENT
Negative demand which is created if the product is disliked in general. The product might be beneficial but the customer does not want it. • For example – Dental work where people don’t want problems with their teeth and use preventive measures to avoid the same.
Nonexistent demand - consumers may be unaware of or uninterested in the product. • For example- College students may not be interested in a foreign language course
Latent demand - consumers may share a strong need that cannot be satisfied by an existing product. For example - I want to eat bacon that is really good for me. I want a computer with a battery that lasts a long time.
Declining demand - consumers begin to buy the product less frequently or not at all. • For example - Packaged drinking water. People have begun to prefer tap water as it is more environment friendly
Irregular demand - consumer purchases vary on a seasonal, monthly, weekly, daily or even hourly basis. For example - seasonal products like umbrellas, air conditioners or resorts
Full demand - consumers are adequately buying all products put into the marketplace • For example - Medicine always have full demand
Overfull demand - more consumers would like to buy the product than can be satisfied. For example - food wheat, rice etc.
Unwholesome demand - consumers may be attracted to products that have undesirable social consequences. For example - cigarette is the most common example of unwholesome demand as it is harmful to the society but the customers are attracted towards these.

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Demand states

  • 2. Negative demand which is created if the product is disliked in general. The product might be beneficial but the customer does not want it. • For example – Dental work where people don’t want problems with their teeth and use preventive measures to avoid the same.
  • 3. Nonexistent demand - consumers may be unaware of or uninterested in the product. • For example- College students may not be interested in a foreign language course
  • 4. Latent demand - consumers may share a strong need that cannot be satisfied by an existing product. For example - I want to eat bacon that is really good for me. I want a computer with a battery that lasts a long time.
  • 5. Declining demand - consumers begin to buy the product less frequently or not at all. • For example - Packaged drinking water. People have begun to prefer tap water as it is more environment friendly
  • 6. Irregular demand - consumer purchases vary on a seasonal, monthly, weekly, daily or even hourly basis. For example - seasonal products like umbrellas, air conditioners or resorts
  • 7. Full demand - consumers are adequately buying all products put into the marketplace • For example - Medicine always have full demand
  • 8. Overfull demand - more consumers would like to buy the product than can be satisfied. For example - food wheat, rice etc.
  • 9. Unwholesome demand - consumers may be attracted to products that have undesirable social consequences. For example - cigarette is the most common example of unwholesome demand as it is harmful to the society but the customers are attracted towards these.