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design in the digital economy - the billion rand feature

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The digital economy has more to do with people and less to do with technology. This talk I gave at the IT Web digital economy conference discussed the impact of design thinking, CX, UX and behavioural psychology on business models. The key point is that unless you change users behaviour, your business model and business plan are nothing but powerpoint and excel.

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Nevo Hadas &innovation @nevoda
design in the digital economy - the billion rand feature
Where is the tip?
Restaurant industry = R20 Billion (dti) Total Tipping est @ 10% = R 2 Billion Tipping at coffee shops = R1 Billion Will restaurant owners prefer apps that maximize tipping?
Digital economy disruptors look at the whole ecosystem putting users at the centre
design in the digital economy - the billion rand feature
UBER is not a ta company… It’s a taxi hailing company
UBER understood a key consumer insight. You want to know when the cab is going to arrive.. .. There are many easy ways to hail a cab … but no ways to manage the wait..
We need new tools for new economic models… …Customer insight driven strategies & imperfect information
Kodak invented digital cameras. Didn’t pursue to protect film market
Try and estimate impact and probability
design in the digital economy - the billion rand feature
design in the digital economy - the billion rand feature
design in the digital economy - the billion rand feature
Research – “love the problem” Almost solution How do you engage with consultants or internally when you don’t know what you don’t know?
design in the digital economy - the billion rand feature
design in the digital economy - the billion rand feature
design in the digital economy - the billion rand feature
value proposition canvas
design in the digital economy - the billion rand feature
design in the digital economy - the billion rand feature
Step 3 – Re-Marketing:Step 2 – Customer segmentation: Step 1 – Data collection: CRM/RFM Segmentation Overview: How do we build CRM in a low income segment?
Digital economy is dumbing it down to store level culture… making it invisble
Netflix business model
Why netflix wont win in Africa
26 0 5 10 15 20 25 30 35 Global Revenue of Music Industry ($Bn) Total Digital
design in the digital economy - the billion rand feature
design in the digital economy - the billion rand feature
This is the digital economy
design in the digital economy - the billion rand feature
Questions? Thank you @nevoda nevo@andinnovation.com www.andinnovation.com

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design in the digital economy - the billion rand feature

Editor's Notes

  1. Talk about the unintended consequences and lessons we have learned... I hope you had some coffee and can stay awake.. Coffee is how this whole talk started… around july last year mobile payments came to CT CBD…. One of our juniors was interested and we tasked him with exploring the impact of mobile payments on resteraunts as a way to practice his deign thinking skills and ethnographic research
  2. Technology shifts rapidly, and a key component of understanding whether you are on the right side of the digital divide is asking the question “what is better for the consumer or user” which is often very scary.. Kodak for example tried to protect a market that was no longer relevant as things became easier for their customer
  3. It all came down to the store level, and… without trying to create an elaborate loyalty program – which is a very expensive way to keep clients and wouldn’t really work in their example for consumers… there wasn’t much you could do there… so you start your design with the people who you need to be effected and need to implement it… and cut it down to as little as possible. In fact, this digital economy bit was invisible, you could call it big data but we analysed POS behaviour to create trends and correlated them with instore activity.
  4. This is the digital economy
  5. We do this to create behaviour change, and influence how they interact with the world around them, subtly or directly