Design thinking 1
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The document is a presentation on design thinking that introduces the concept, process, applications and resources. It defines design thinking as a discipline that uses design methods to match user needs with feasible technologies and business strategies. The presentation describes the design thinking process as human-centered, collaborative and experimental. It provides examples of products, services, experiences and systems that can be designed. Resources mentioned include books, toolkits, project reports, videos and online courses about design thinking.
Design thinking 1
- 1. Slide: 1 your progress bar in this presentation WHAT COMES IN YOUR MIND WHEN YOU THINK OF DESIGN? Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
- 2. GRAPHICS? Slide: 2 your progress bar in this presentation Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
- 3. FURNITURES? Slide: 3 your progress bar in this presentation Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
- 4. Slide: 4 your progress bar in this presentation LANDSCAPE? Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
- 5. PRODUCTS? Slide: 5 your progress bar in this presentation Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
- 6. Slide: 6 your progress bar in this presentation THEY ARE DESIGNED WHEN FOLLOWING SIMILAR PROCESSES (e.g Ulrich’s for NPD) Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
- 7. Slide: 7 your progress bar in this presentation A BIGGER PICTURE, HOW ABOUT SOLVING PROBLEMS BY TECHNIQUES & PROCESSES OF DESIGN? Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
- 8. POVERTY Slide: 8 your progress bar in this presentation Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
- 9. Slide: 9 your progress bar in this presentation HEALTH CARE Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
- 10. Slide: 10 your progress bar in this presentation GLOBAL ISSUES Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
- 11. Slide: 11 your progress bar in this presentation HERE, DESIGN THINKING CAN HELP FIND SOLUTIONS THROUGH DESIGN Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
- 12. New Product Development Design Thinking Introductory presentation Presentation #1 Design Thinking Brief A very first insight of Design Thinking and applications Dated: December, 2014; version 2.0.1 Tuan Tran Digital Product Lab Dongguk University, Seoul, Korea
- 13. Slide: 13 your progress bar in this presentation Contents List of sections What is Design Thinking? What can be designed? Design Thinking in action – The process AApppplliiccaattiioonnss Resources Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
- 14. Slide: 14 your progress bar in this presentation INTRODUCTION Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
- 15. Slide: 15 your progress bar in this presentation Introduction What is Design Thinking? a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity Tim Brown, IDEO …to solve problems in business and society… Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
- 16. Slide: 16 your progress bar in this presentation Introduction Tim Brown David Kelley Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
- 17. Slide: 17 your progress bar in this presentation Introduction Characteristics of Design Thinking Human Centered: begins from deep empathy and understanding of needs and motivations of people Collaborative: Users = Multiple Stakeholders: Customers, Staffs, Vendors, etc. EExxppeerriimmeennttaall:: IItteerraattiivvee ““pprroottoottyyppiinngg –– tteessttiinngg”” llooooppss.. EEnnccoouurraaggee Early Fail ~~ Optimistic: There exists solution for any problem Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
- 18. Slide: 18 your progress bar in this presentation Introduction Understanding Design Thinking Is a way to find solutions that balance human desirability, technical feasibility and economical viability Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
- 19. Slide: 19 your progress bar in this presentation Introduction Understanding Design Thinking Is a way to find solutions that balance human desirability, technical feasibility and economical viability Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
- 20. Slide: 20 your progress bar in this presentation WHAT CAN BE DESIGNED? Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
- 21. Slide: 21 your progress bar in this presentation Projects Products Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
- 22. Slide: 22 your progress bar in this presentation Projects Services Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
- 23. Slide: 23 your progress bar in this presentation Projects Experiences Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
- 24. Slide: 24 your progress bar in this presentation Projects Systems, Solutions Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
- 25. Slide: 25 your progress bar in this presentation Projects Systems, Solutions Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
- 26. Slide: 26 your progress bar in this presentation DESIGN THINKING – THE PROCESS Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
- 27. Slide: 27 your progress bar in this presentation Process Process by IDEO Compare with Ulrich’s NPD process… Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
- 28. Slide: 28 your progress bar in this presentation Process Process by Stanford d.school Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
- 29. Slide: 29 your progress bar in this presentation Process Detail – Process by IDEO Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
- 30. Slide: 30 your progress bar in this presentation APPLICATIONS Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
- 31. Slide: 31 your progress bar in this presentation Applications Possible Applications of Design Thinking Problem Solving Service Design Business Strategy Issues in Society PSS? How? A new “PSS design scheme” as a topic? Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
- 32. Slide: 32 your progress bar in this presentation RESOURCES Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
- 33. Slide: 33 your progress bar in this presentation Resouces Resources Book: Change by Design – Tim Brown; Design – Creation of Artifacts in Society – Karl Ulrich Tool Kits: Design Thinking for Educators Project Reports: IDEO.org project reports Web links – Google with “Design Thinking” Academic Papers Online course: Example - https://www.coursera.org/course/desig nbiz And where else? Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
- 34. Slide: 34 your progress bar in this presentation Resouces Design Tools Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
- 35. Slide: 35 your progress bar in this presentation Resouces Project Reports Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
- 36. Slide: 36 your progress bar in this presentation Resouces Project Reports Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
- 37. Slide: 37 your progress bar in this presentation Resouces Video #1: DESIGN (IDEO) http://vimeo.com/46067111 Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
- 38. Slide: 38 your progress bar in this presentation Resouces Video #2: From Design to Design Thinking (Tim B) http://www.youtube.com/watch?v=lGOTwFvkfhU Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
- 39. Slide: 39 your progress bar in this presentation Resouces Video #3: Design and Innovation (Tim B) http://www.youtube.com/watch?v=Ox88dz9ZDGw Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
- 40. Slide: 40 your progress bar in this presentation Resouces Video #4: What is Design Thinking #1 http://www.youtube.com/watch?v=a7sEoEvT8l8 Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
- 41. Slide: 41 your progress bar in this presentation Resouces Video #5: All About Design Thinking http://www.youtube.com/watch?v=3sOeSkTUTA0 Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
- 42. Slide: 42 your progress bar in this presentation Resouces Video #6: What is Design Thinking? http://www.youtube.com/watch?v=Ee4CKIPkIik Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
- 43. Slide: 43 your progress bar in this presentation Resouces Video #7: How design thinking transformed Airbnb from failing startup to billion-dollar business? http://www.youtube.com/watch?v=RUEjYswwWPY Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
- 44. Slide: 44 your progress bar in this presentation Resouces Video #8: Kelley IDEO http://www.youtube.com/watch?v=GYkb6vfKMI4 Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
- 45. Slide: 45 your progress bar in this presentation THANK YOU Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com