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Design Thinking for Content
A Half-Day Workshop
Andrea L. Ames
@aames
CEO/Founder & Content Experience Strategist, Idyll Point™ Group
LavaCon Portland, Nov 8, 2017
© Idyll Point™ LLC #lavacon
Workshop
agenda
Design Thinking
Exercise context
Let’s do this!
Wrap-up/Q&A
@aames | © Idyll Point™ LLC 2
#lavacon
@aames | © Idyll Point™ LLC 3
Design Thinking
#lavacon
Wikipedia
says…
Design thinking is a methodology
not exclusive (sic) for designers,
that helps people understand and
develop creative ways to solve an
(sic) specific issue, generally
business oriented.
@aames | © Idyll Point™ LLC 4
#lavacon
The secret
sauce (IMO)
Diversity
Cross-functional participation and
input; customer input
Divergence
to ensure that many solutions are
initially explored
Convergence
to narrow down to a single solution
“Design thinking encourages divergent thinking
toideatemanysolutions(possibleorimpossible)
and then uses convergent thinking
to prefer and realize the best resolution.”
– wikipedia
@aames | © Idyll Point™ LLC 5
#lavacon
Not just for
“design”
Lamoine Comprehensive Planning
Committee community meeting
IBM integrated content
UCSC Extension in Silicon Valley
IA & Design course projects
Maine Master Gardener metrics
framework
The list goes on…
@aames | © Idyll Point™ LLC 6
#lavacon
What
@aames | © Idyll Point™ LLC 7
As-is scenario map
Brainstorm/
ideate
Prioritize
To-be scenario map
Low-fi prototype/
storyboard
Requirements
Roadmapping
User test
Stanford’s process depiction
Some of the methods you can use – the ones I’ve
found to be most useful
#lavacon
Empathy map
Who
@aames | © Idyll Point™ LLC 8
Cross-functional
Ideally, PM, Marketing, Design, Content, Dev, Support
#lavacon
Tools
Room with clear, flat walls
Flip charts (preferably sticky or use
painter’s tape)
Sticky notes
Markers
Colored dots (at least 2 colors)
Virtual?
Document camera (e.g., Ziggi)
Mural.ly
Post-it Plus (iOS)
@aames | © Idyll Point™ LLC 9
#lavacon
@aames | © Idyll Point™ LLC 10
Empathize-Define
Aka “Understand”
#lavacon
Empathy map
@aames | © Idyll Point™ LLC 11
#lavacon
Empathy map
Quick
Multiple user dimensions (more
than role)
Leverage your advocacy role
Consider hopes, fears, and
challenges
@aames | © Idyll Point™ LLC 12
#lavacon
As-is scenario
map
@aames | © Idyll Point™ LLC 13
#lavacon
As-is scenario
map
Visual representation of user workflow
Makes explicit the team’s knowledge
Exposes gaps and what needs further
research
Identify pain points and biggest
opportunities for improvement
Input to requirements
Consider…
“extra” steps
points of inefficiency (doing)
pain points (feeling)
points of confusion (thinking)
@aames | © Idyll Point™ LLC 14
#lavacon
@aames | © Idyll Point™ LLC 15
Ideate (aka “brainstorm”)
#lavacon
Ideation
@aames | © Idyll Point™ LLC 16
#lavacon
Ideation
Brainstorming
Ideas – broad, conceptual, focused
on user needs
NOT features – discreet, tactical
BIG ideas, not small ones
@aames | © Idyll Point™ LLC 17
#lavacon
Prioritize
@aames | © Idyll Point™ LLC 18
#lavacon
Prioritize
Which BIG idea is most important
and feasible for the given time
frame and project scope?
@aames | © Idyll Point™ LLC 19
#lavacon
@aames | © Idyll Point™ LLC 20
Prototype
#lavacon
To-be scenario
map
@aames | © Idyll Point™ LLC 21
#lavacon
To-be scenario
map
Visual representation of user workflow
Makes explicit the team’s knowledge
Exposes gaps and what needs further
research
Identify pain points and biggest
opportunities for improvement
Input to requirements
Consider…
“extra” steps
points of inefficiency (doing)
pain points (feeling)
points of confusion (thinking)
@aames | © Idyll Point™ LLC 22
#lavacon
Story-boardf
@aames | © Idyll Point™ LLC 23
#lavacon
Story-boarding
Create a seamless, comic-book
like story
Beginning, middle, end
Focus on the user
NOT on screens
Be ready to tell your story to
someone else
@aames | © Idyll Point™ LLC 24
#lavacon
Resources
IBM Design Thinking
Stanford University Institute of
Design
@aames | © Idyll Point™ LLC 25
#lavacon
@aames | © Idyll Point™ LLC 26
#lavacon
Questions
@aames | © Idyll Point™ LLC 27
#lavacon
Andrea L. Ames
Keynote speaker, author
CEO/Founder & Content Experience Strategist
Idyll Point™ Group
Program Chair & Instructor, Technical Writing & Communication
UCSC Extension in Silicon Valley
2016 MindTouch Top 25 Content Strategy Influencer
STC Fellow & past president
ACM Distinguished Engineer
@aames | © Idyll Point™ LLC 28
#lavacon

More Related Content

Design Thinking for Content

  • 1. Design Thinking for Content A Half-Day Workshop Andrea L. Ames @aames CEO/Founder & Content Experience Strategist, Idyll Point™ Group LavaCon Portland, Nov 8, 2017 © Idyll Point™ LLC #lavacon
  • 2. Workshop agenda Design Thinking Exercise context Let’s do this! Wrap-up/Q&A @aames | © Idyll Point™ LLC 2 #lavacon
  • 3. @aames | © Idyll Point™ LLC 3 Design Thinking #lavacon
  • 4. Wikipedia says… Design thinking is a methodology not exclusive (sic) for designers, that helps people understand and develop creative ways to solve an (sic) specific issue, generally business oriented. @aames | © Idyll Point™ LLC 4 #lavacon
  • 5. The secret sauce (IMO) Diversity Cross-functional participation and input; customer input Divergence to ensure that many solutions are initially explored Convergence to narrow down to a single solution “Design thinking encourages divergent thinking toideatemanysolutions(possibleorimpossible) and then uses convergent thinking to prefer and realize the best resolution.” – wikipedia @aames | © Idyll Point™ LLC 5 #lavacon
  • 6. Not just for “design” Lamoine Comprehensive Planning Committee community meeting IBM integrated content UCSC Extension in Silicon Valley IA & Design course projects Maine Master Gardener metrics framework The list goes on… @aames | © Idyll Point™ LLC 6 #lavacon
  • 7. What @aames | © Idyll Point™ LLC 7 As-is scenario map Brainstorm/ ideate Prioritize To-be scenario map Low-fi prototype/ storyboard Requirements Roadmapping User test Stanford’s process depiction Some of the methods you can use – the ones I’ve found to be most useful #lavacon Empathy map
  • 8. Who @aames | © Idyll Point™ LLC 8 Cross-functional Ideally, PM, Marketing, Design, Content, Dev, Support #lavacon
  • 9. Tools Room with clear, flat walls Flip charts (preferably sticky or use painter’s tape) Sticky notes Markers Colored dots (at least 2 colors) Virtual? Document camera (e.g., Ziggi) Mural.ly Post-it Plus (iOS) @aames | © Idyll Point™ LLC 9 #lavacon
  • 10. @aames | © Idyll Point™ LLC 10 Empathize-Define Aka “Understand” #lavacon
  • 11. Empathy map @aames | © Idyll Point™ LLC 11 #lavacon
  • 12. Empathy map Quick Multiple user dimensions (more than role) Leverage your advocacy role Consider hopes, fears, and challenges @aames | © Idyll Point™ LLC 12 #lavacon
  • 13. As-is scenario map @aames | © Idyll Point™ LLC 13 #lavacon
  • 14. As-is scenario map Visual representation of user workflow Makes explicit the team’s knowledge Exposes gaps and what needs further research Identify pain points and biggest opportunities for improvement Input to requirements Consider… “extra” steps points of inefficiency (doing) pain points (feeling) points of confusion (thinking) @aames | © Idyll Point™ LLC 14 #lavacon
  • 15. @aames | © Idyll Point™ LLC 15 Ideate (aka “brainstorm”) #lavacon
  • 16. Ideation @aames | © Idyll Point™ LLC 16 #lavacon
  • 17. Ideation Brainstorming Ideas – broad, conceptual, focused on user needs NOT features – discreet, tactical BIG ideas, not small ones @aames | © Idyll Point™ LLC 17 #lavacon
  • 18. Prioritize @aames | © Idyll Point™ LLC 18 #lavacon
  • 19. Prioritize Which BIG idea is most important and feasible for the given time frame and project scope? @aames | © Idyll Point™ LLC 19 #lavacon
  • 20. @aames | © Idyll Point™ LLC 20 Prototype #lavacon
  • 21. To-be scenario map @aames | © Idyll Point™ LLC 21 #lavacon
  • 22. To-be scenario map Visual representation of user workflow Makes explicit the team’s knowledge Exposes gaps and what needs further research Identify pain points and biggest opportunities for improvement Input to requirements Consider… “extra” steps points of inefficiency (doing) pain points (feeling) points of confusion (thinking) @aames | © Idyll Point™ LLC 22 #lavacon
  • 23. Story-boardf @aames | © Idyll Point™ LLC 23 #lavacon
  • 24. Story-boarding Create a seamless, comic-book like story Beginning, middle, end Focus on the user NOT on screens Be ready to tell your story to someone else @aames | © Idyll Point™ LLC 24 #lavacon
  • 25. Resources IBM Design Thinking Stanford University Institute of Design @aames | © Idyll Point™ LLC 25 #lavacon
  • 26. @aames | © Idyll Point™ LLC 26 #lavacon
  • 27. Questions @aames | © Idyll Point™ LLC 27 #lavacon
  • 28. Andrea L. Ames Keynote speaker, author CEO/Founder & Content Experience Strategist Idyll Point™ Group Program Chair & Instructor, Technical Writing & Communication UCSC Extension in Silicon Valley 2016 MindTouch Top 25 Content Strategy Influencer STC Fellow & past president ACM Distinguished Engineer @aames | © Idyll Point™ LLC 28 #lavacon