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Design Thinking Workshop - LavaCon 2018 New Orleans

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A half-day, experiential tour of several techniques used in Design Thinking. Using one or more sample problems, workshop participants will work together to develop solutions following a Design Thinking framework. Because we’ll be face-to-face, we’ll go low-tech and focus on the framework and techniques using flip-chart paper and stickie notes. Andrea will also discuss how to get the most from the process across geographically distributed teams using online tools.

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Design Thinking for Content A Half-Day Workshop Andrea L. Ames @aames CEO/Founder and Content Experience & Customer Retention Strategist, Idyll Point™ Group LavaCon | Portland, OR | Oct 21, 2018 © Idyll Point™ LLC #lavacon

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Workshop agenda Design Thinking Exercise context Let’s do this! Wrap-up/Q&A @aames | © Idyll Point™ LLC 2 #lavacon

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@aames | © Idyll Point™ LLC 3 Design Thinking #lavacon

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Wikipedia says… Design thinking is a methodology not exclusive (sic) for designers, that helps people understand and develop creative ways to solve an (sic) specific issue, generally business oriented. @aames | © Idyll Point™ LLC 4 #lavacon

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The secret sauce (IMO) Diversity Cross-functional participation and input; customer input Divergence to ensure that many solutions are initially explored Convergence to narrow down to a single solution “Design thinking encourages divergent thinking toideatemanysolutions(possibleorimpossible) and then uses convergent thinking to prefer and realize the best resolution.” – wikipedia @aames | © Idyll Point™ LLC 5 #lavacon

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Not just for “design” Lamoine Comprehensive Planning Committee community meeting IBM integrated content UCSC Extension in Silicon Valley IA & Design course projects Maine Master Gardener metrics framework The list goes on… @aames | © Idyll Point™ LLC 6 #lavacon

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What @aames | © Idyll Point™ LLC 7 As-is scenario map Brainstorm/ ideate Prioritize To-be scenario map Low-fi prototype/ storyboard Requirements Roadmapping User test Stanford’s process depiction Some of the methods you can use – the ones I’ve found to be most useful #lavacon Empathy map

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Who @aames | © Idyll Point™ LLC 8 Cross-functional Ideally, Prod Mgmt, Marketing, Design, Content, Dev, Support #lavacon

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Tools Room with clear, flat walls Flip charts (preferably sticky or use painter’s tape) Sticky notes Markers Colored dots (at least 2 colors) Virtual? Document camera (e.g., Ziggi) Mural.ly Post-it Plus (iOS) @aames | © Idyll Point™ LLC 9 #lavacon

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@aames | © Idyll Point™ LLC 10 Empathize-Define Aka “Understand” #lavacon

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Empathy map @aames | © Idyll Point™ LLC 11 #lavacon

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Empathy map Quick Multiple user dimensions (more than role) Leverage your advocacy role Consider hopes, fears, and challenges @aames | © Idyll Point™ LLC 12 #lavacon

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As-is scenario map @aames | © Idyll Point™ LLC 13 #lavacon

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As-is scenario map Visual representation of user workflow Makes explicit the team’s knowledge Exposes gaps and what needs further research Identify pain points and biggest opportunities for improvement Input to requirements Consider… “extra” steps points of inefficiency (doing) pain points (feeling) points of confusion (thinking) @aames | © Idyll Point™ LLC 14 #lavacon

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@aames | © Idyll Point™ LLC 15 Ideate (aka “brainstorm”) #lavacon

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Ideation @aames | © Idyll Point™ LLC 16 #lavacon

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Ideation Brainstorming Ideas – broad, conceptual, focused on user needs NOT features – discreet, tactical BIG ideas, not small ones @aames | © Idyll Point™ LLC 17 #lavacon

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Prioritize @aames | © Idyll Point™ LLC 18 #lavacon

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Prioritize Which BIG idea is most important and feasible for the given time frame and project scope? @aames | © Idyll Point™ LLC 19 #lavacon

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@aames | © Idyll Point™ LLC 20 Prototype #lavacon

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To-be scenario map @aames | © Idyll Point™ LLC 21 #lavacon

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To-be scenario map Visual representation of user workflow Makes explicit the team’s knowledge Exposes gaps and what needs further research Identify pain points and biggest opportunities for improvement Input to requirements Consider… “extra” steps points of inefficiency (doing) pain points (feeling) points of confusion (thinking) @aames | © Idyll Point™ LLC 22 #lavacon

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Story-boardf @aames | © Idyll Point™ LLC 23 #lavacon

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Story-boarding Create a seamless, comic-book like story Beginning, middle, end Focus on the user NOT on screens Be ready to tell your story to someone else @aames | © Idyll Point™ LLC 24 #lavacon

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Resources IBM Design Thinking Stanford University Institute of Design @aames | © Idyll Point™ LLC 25 #lavacon

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@aames | © Idyll Point™ LLC 26 #lavacon

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Questions @aames | © Idyll Point™ LLC 27 #lavacon

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Andrea L. Ames Keynote speaker, award-winning author CEO/Founder | Content Experience & Content Retention Strategist Idyll Point™ Group Program Chair & Instructor, Technical Writing & Communication UCSC Extension in Silicon Valley 2017 [A] Top 25 Master s of Multichannel 2016 MindTouch Top 25 Content Strategy Influencer STC Fellow & past president ACM Distinguished Engineer @aames | © Idyll Point™ LLC 28 #lavacon

More Related Content

Design Thinking Workshop - LavaCon 2018 New Orleans

  • 1. Design Thinking for Content A Half-Day Workshop Andrea L. Ames @aames CEO/Founder and Content Experience & Customer Retention Strategist, Idyll Point™ Group LavaCon | Portland, OR | Oct 21, 2018 © Idyll Point™ LLC #lavacon
  • 2. Workshop agenda Design Thinking Exercise context Let’s do this! Wrap-up/Q&A @aames | © Idyll Point™ LLC 2 #lavacon
  • 3. @aames | © Idyll Point™ LLC 3 Design Thinking #lavacon
  • 4. Wikipedia says… Design thinking is a methodology not exclusive (sic) for designers, that helps people understand and develop creative ways to solve an (sic) specific issue, generally business oriented. @aames | © Idyll Point™ LLC 4 #lavacon
  • 5. The secret sauce (IMO) Diversity Cross-functional participation and input; customer input Divergence to ensure that many solutions are initially explored Convergence to narrow down to a single solution “Design thinking encourages divergent thinking toideatemanysolutions(possibleorimpossible) and then uses convergent thinking to prefer and realize the best resolution.” – wikipedia @aames | © Idyll Point™ LLC 5 #lavacon
  • 6. Not just for “design” Lamoine Comprehensive Planning Committee community meeting IBM integrated content UCSC Extension in Silicon Valley IA & Design course projects Maine Master Gardener metrics framework The list goes on… @aames | © Idyll Point™ LLC 6 #lavacon
  • 7. What @aames | © Idyll Point™ LLC 7 As-is scenario map Brainstorm/ ideate Prioritize To-be scenario map Low-fi prototype/ storyboard Requirements Roadmapping User test Stanford’s process depiction Some of the methods you can use – the ones I’ve found to be most useful #lavacon Empathy map
  • 8. Who @aames | © Idyll Point™ LLC 8 Cross-functional Ideally, Prod Mgmt, Marketing, Design, Content, Dev, Support #lavacon
  • 9. Tools Room with clear, flat walls Flip charts (preferably sticky or use painter’s tape) Sticky notes Markers Colored dots (at least 2 colors) Virtual? Document camera (e.g., Ziggi) Mural.ly Post-it Plus (iOS) @aames | © Idyll Point™ LLC 9 #lavacon
  • 10. @aames | © Idyll Point™ LLC 10 Empathize-Define Aka “Understand” #lavacon
  • 11. Empathy map @aames | © Idyll Point™ LLC 11 #lavacon
  • 12. Empathy map Quick Multiple user dimensions (more than role) Leverage your advocacy role Consider hopes, fears, and challenges @aames | © Idyll Point™ LLC 12 #lavacon
  • 13. As-is scenario map @aames | © Idyll Point™ LLC 13 #lavacon
  • 14. As-is scenario map Visual representation of user workflow Makes explicit the team’s knowledge Exposes gaps and what needs further research Identify pain points and biggest opportunities for improvement Input to requirements Consider… “extra” steps points of inefficiency (doing) pain points (feeling) points of confusion (thinking) @aames | © Idyll Point™ LLC 14 #lavacon
  • 15. @aames | © Idyll Point™ LLC 15 Ideate (aka “brainstorm”) #lavacon
  • 16. Ideation @aames | © Idyll Point™ LLC 16 #lavacon
  • 17. Ideation Brainstorming Ideas – broad, conceptual, focused on user needs NOT features – discreet, tactical BIG ideas, not small ones @aames | © Idyll Point™ LLC 17 #lavacon
  • 18. Prioritize @aames | © Idyll Point™ LLC 18 #lavacon
  • 19. Prioritize Which BIG idea is most important and feasible for the given time frame and project scope? @aames | © Idyll Point™ LLC 19 #lavacon
  • 20. @aames | © Idyll Point™ LLC 20 Prototype #lavacon
  • 21. To-be scenario map @aames | © Idyll Point™ LLC 21 #lavacon
  • 22. To-be scenario map Visual representation of user workflow Makes explicit the team’s knowledge Exposes gaps and what needs further research Identify pain points and biggest opportunities for improvement Input to requirements Consider… “extra” steps points of inefficiency (doing) pain points (feeling) points of confusion (thinking) @aames | © Idyll Point™ LLC 22 #lavacon
  • 23. Story-boardf @aames | © Idyll Point™ LLC 23 #lavacon
  • 24. Story-boarding Create a seamless, comic-book like story Beginning, middle, end Focus on the user NOT on screens Be ready to tell your story to someone else @aames | © Idyll Point™ LLC 24 #lavacon
  • 25. Resources IBM Design Thinking Stanford University Institute of Design @aames | © Idyll Point™ LLC 25 #lavacon
  • 26. @aames | © Idyll Point™ LLC 26 #lavacon
  • 27. Questions @aames | © Idyll Point™ LLC 27 #lavacon
  • 28. Andrea L. Ames Keynote speaker, award-winning author CEO/Founder | Content Experience & Content Retention Strategist Idyll Point™ Group Program Chair & Instructor, Technical Writing & Communication UCSC Extension in Silicon Valley 2017 [A] Top 25 Master s of Multichannel 2016 MindTouch Top 25 Content Strategy Influencer STC Fellow & past president ACM Distinguished Engineer @aames | © Idyll Point™ LLC 28 #lavacon