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Designing Game Loops
Yu-kai Chou
Simple “Gamification” :-(
User Performs
Desired Action
User Gets Points
User Gets Free
Stuff
End
Please do it again!
After X Points
Simple “Gamification” :-(
User Performs
Desired Action
User Gets Points User Gets Badge End
Please do it again!
After X Points
Simple “Gamification” :-(
User Performs
Desired Action
User Gets Points
User Gets Badge
End
Please do it again!
Aftercertain
m
ilestones
End
Please do it again!
Simple Game
Kill Monsters
Get EXP Level Up Become Stronger
Boost
After certain EXP
Get Gold
Get Treasure
Chest/Loot
Get Gear Look Cooler
After certain Gold
Random
ly
Earn
End
Slightly More Complex
Kill Monsters
Get EXP Level Up Become Stronger
Boost
After certain EXP
Get Gold
Get Treasure
Chest/Loot
Get Gear Look Cooler
After certain Gold
Random
ly
Earn
End
Boost%
Boost
Bandwagon Streak
Emotion-Tag
InterestingVideos
Get EXP Level Up
Increase Emotion
Tag Limit
Boost
After certain EXP
Get Emotion Tags
End
If people
same-tag
within X Hours
Extend Emotion
Tag Hours
Ifpeople
sam
e-tag
w
ithin
X
Hours
Boost
If people
same-tag with
X Hours
Get High Level
Frame
Daily Tipper (Consumer)
Return Daily Collect Coins
Level Up
Boost Daily Coins
After certain EXPLike/Share/
Comment Items
Tip Coins to
Producers
Gets High Level
Frame
Get EXP
Buy Item
View Producer
Item
Attract Premium Items to View (Boost)
Get EXP and Coin
Boosters
Boost
Attract Premium Items to View (Boost)

More Related Content

Designing Game Loops (Preliminary Slides)

  • 2. Simple “Gamification” :-( User Performs Desired Action User Gets Points User Gets Free Stuff End Please do it again! After X Points
  • 3. Simple “Gamification” :-( User Performs Desired Action User Gets Points User Gets Badge End Please do it again! After X Points
  • 4. Simple “Gamification” :-( User Performs Desired Action User Gets Points User Gets Badge End Please do it again! Aftercertain m ilestones End Please do it again!
  • 5. Simple Game Kill Monsters Get EXP Level Up Become Stronger Boost After certain EXP Get Gold Get Treasure Chest/Loot Get Gear Look Cooler After certain Gold Random ly Earn End
  • 6. Slightly More Complex Kill Monsters Get EXP Level Up Become Stronger Boost After certain EXP Get Gold Get Treasure Chest/Loot Get Gear Look Cooler After certain Gold Random ly Earn End Boost% Boost
  • 7. Bandwagon Streak Emotion-Tag InterestingVideos Get EXP Level Up Increase Emotion Tag Limit Boost After certain EXP Get Emotion Tags End If people same-tag within X Hours Extend Emotion Tag Hours Ifpeople sam e-tag w ithin X Hours Boost If people same-tag with X Hours Get High Level Frame
  • 8. Daily Tipper (Consumer) Return Daily Collect Coins Level Up Boost Daily Coins After certain EXPLike/Share/ Comment Items Tip Coins to Producers Gets High Level Frame Get EXP Buy Item View Producer Item Attract Premium Items to View (Boost) Get EXP and Coin Boosters Boost Attract Premium Items to View (Boost)