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1Designing the Invisible | @josinavink
@josinavink | Experio Lab | Karlstad University
2Designing the Invisible | @josinavink
3Designing the Invisible | @josinavink
4Designing the Invisible | @josinavink
“That’s just the
way we do things
around here.”
5Designing the Invisible | @josinavink
Core assumptions in design
The emphasis is on
tangible, visible things.
People are seperate
from the system.
Tools are the means to
the end.
6Designing the Invisible | @josinavink
All too often, we try and change things
without acknowledging the invisible
social forces . . .
7Designing the Invisible | @josinavink
But what if we made the invisible
visible when designing for change?
8Designing the Invisible | @josinavink
9Designing the Invisible | @josinavink
Place yourself on
the spectrum:
It’s perfect
the way it is.
It needs to
be radically
changed.
10Designing the Invisible | @josinavink
Draw your
mental model
of the
doctor-patient
relationship
11Designing the Invisible | @josinavink
Let’s take a look at
one example . . .
12Designing the Invisible | @josinavink
What
are the
unwritten
rules of
the status
quo?
13Designing the Invisible | @josinavink
Write
the 2020
news
headline
?
2020
Your
Headline
Goes Here
14Designing the Invisible | @josinavink
What rules
do we
need to
make,
break or
maintain?
15Designing the Invisible | @josinavink
Trying out a
prefered future . . .
16Designing the Invisible | @josinavink
And again . . .
17Designing the Invisible | @josinavink
But how
can we
change
the rules
of the
game?
18Designing the Invisible | @josinavink
. . . while
we are
playing it
How are the
rules of the game
influencing you
as a
changemaker?
19Designing the Invisible | @josinavink
Examples of
Designing the
Invisible
in Practice
20Designing the Invisible | @josinavink
Experience It from Another Perspective
Experio Lab - Patient Journey Project
21Designing the Invisible | @josinavink
Find New Ways of Doing and Making
CAMH & MaRS - Reverse Archaeology
22Designing the Invisible | @josinavink
Play Out the Future
C3 & AHO - Experimentarium Event
23Designing the Invisible | @josinavink
Provoke Reflection on Assumptions
Felicia Nilsson - Double Stethoscope
24Designing the Invisible | @josinavink
Coach Others to Notice New Things
Experio Lab - Test Tube Trip
25Designing the Invisible | @josinavink
Engage in Dialogue with New Folks
CAMH - From the Margins to the Middle Event
26Designing the Invisible | @josinavink
Surface Underlying Mental Models
CAMH - Northwest Toronto Service Collaborative
27Designing the Invisible | @josinavink
Reflect on Your Power from the Status Quo
Peer Positive - CAMH
28Designing the Invisible | @josinavink
Create Space to Try Out New Things
Mayo Clinic Center for Innovation - Care Team Project
29Designing the Invisible | @josinavink
It’s about building reflexivity, imagining
alternative futures and trying them out.
30Designing the Invisible | @josinavink
Create your own
tiny test . . .
31Designing the Invisible | @josinavink
32Designing the Invisible | @josinavink
If you want to reflect further,
grab a pocket book on your way out . . .
33Designing the Invisible | @josinavink
“EVERYTHING AROUND YOU THAT
YOU CALL LIFE WAS MADE UP BY
PEOPLE THAT WERE NO SMARTER
THAN YOU. YOU CAN CHANGE IT,
YOU AN INFLUENCE IT . . . ”
- STEVE JOBS
34Designing the Invisible | @josinavink
“If a factory is torn down but the
rationality which produced it is left standing,
then that rationality will simply produce
another factory. If a revolution destroys a
government, but the systematic patterns of
thought that produced that government are
left intact, then those patterns will repeat
themselves... There’s so much talk about the
system. And so little understanding.”
- Robert Pirsig, Zen and the Art of Motorcycle Maintenance
35Designing the Invisible | @josinavink
Questions?
Reflections?

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Designing the Invisible - Changing the Rules of the Game in Health(care)