(MBASkills.IN) How to Get Your Ideas to Spread?
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New models are needed for marketing ideas as consumers ignore most promotions. The document recommends marketing directly to passionate, interested people and making it easy for them to spread the idea to friends. Examples are given of remarkable ideas that saw success by appealing to true fans, including a large art installation, an architect's renowned building design, and increased silk sales from novel product placement.
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(MBASkills.IN) How to Get Your Ideas to Spread?
- 1. Created by Devesh Garg (PGP30372)
- 6. how to spread your ideas??
- 8. Too many choices and too little time, most consumers just ignore stuff
- 11. New model – market to people who really care about what you have to say – who are truly passionate & then make it easy for that group to tell their friends
- 14. 3 Remarkable ideas and their success stories A famous art piece (44 ft. tall) by Jeff Koons This piece by Frank Gehry redefined the architect Silk sales tripled by putting it next to milk section!!!
- 15. Learning
- 16. Inspired From
- 17. Credits These slides were created by Devesh Garg, IIM Lucknow, as part of a MBA Course “Personal Branding” (www.mbaskills.in) taught by Prof. Sameer Mathur. Prof. Sameer Mathur IIM Lucknow, Marketing Area Devesh Garg MBA Participant IIM Lucknow