DHL - Your Path to Global Growth
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This document discusses how DHL eCommerce can help Irish online retailers expand internationally. It notes that while 77% of Irish websites offer domestic delivery, only 20% offer international delivery, despite growing consumer demand for more delivery options. DHL argues that international shipping is now easier and lower cost, and retailers have nothing to lose by offering it. The document provides data showing customers spend more on average and are more likely to return when express delivery options are available. It outlines DHL's delivery options and recommends Irish retailers advertise their ability to ship globally, give customers delivery choices like express, and make returns easy to boost sales and growth internationally.
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DHL - Your Path to Global Growth
- 2. 2 2 DHL eCommerce – Your Path to International Growth: The market is changing - Irish online retailers need to diversify into new markets 77% of Irish online websites offer delivery but only 20% offer international delivery. Consumer demand is changing – The “UBER Effect” - Instant Gratification Consumers want more delivery options, more transparency on price and quicker delivery times. +21% +15% +6% *Source: SalesOptimize & McKinsey 2016 / KPMG 2017
- 3. 3 Why Ship Internationally & Why offer Express? Its easier than ever to offer international shipping – lower costs, faster transit times, customs made easy, IT integration and full traceability. Your online business has nothing to lose and everything to gain, Average basket values grow significantly with an Express option (Avg.20%+ ) Customers don’t want to wait – do you? Customers with AOV of < €55 see a 20% increase in returning customers Almost nine in ten* (88%) of online purchasers surveyed stated that they would be prepared to pay for a one or two day parcel delivery service. High de minimis values for AU & USA make it easier for Irish ecommerce sites 50% less returns on international orders *Source – NetDespatch 2016
- 4. 4 The Effect – Introducing an Express Option Express returning customers will drive incremental £2m Life Time Value (LTV) 27% 47% 0% Standard Express % Returning Customers 27% 47% 71% increase in ABV when an Express delivery service is chosen Oct 2016 – Over 50% of Customers now choose an Express Option
- 5. 5 The Importance of a Great Delivery Experience Following a negative delivery experience: Metapack - 2016 state of ecommerce delivery consumer research report
- 6. 45% have abandoned an online basket due to unsatisfactory delivery options 87% were more likely to shop again with an online merchant following a positive delivery experience39% of those who abandoned an online shopping cart did so because delivery would take too long The Importance of a Great Delivery Experience Metapack - 2016 state of ecommerce delivery consumer research report
- 7. 7 On Demand Delivery - Options
- 8. 8 The 21st Century Spice Trade – DHL Express eCommerce Research: Key Findings: • Online retailers who offer Express shipping grow 1.6 times as fast as those who don’t • In 2020, 1 out of every 5 eCommerce dollars will be generated cross-border • Delivery choices can be used as a powerful tool for conversion • Partnering with a strong logistics brand and offering time-definite Express shipping will help overcome consumer reservations regarding trust, price, logistics and experience *Copies of the DHL 21st Century Spice Trade Report available at the DHL stand
- 9. 9 The DHL Express eCommerce Golden Rules Advertise you are open for international business Let your global customers shop like locals Give your customers a choice of delivery options – Express Delivery Have an easy to use returns process
- 10. 10 More Information – ie.ecommerce@dhl.com: eCommerce: Your Path to Global Growth
- 11. 11 Thank You!
Editor's Notes
- 28.56 to 29.15
- LHS 24.45 to 25.22 RHS 25.45 to 26.10
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