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Digipak

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This document summarizes and describes the color schemes, visual layouts, target audiences, and key details of three albums: Beyoncé's album features a black, grey, and gold color scheme with two CDs containing 20 songs each. The detailed back displays other albums in bright colors. The target audience is teenagers and middle-aged listeners given her genre and status as a middle-aged artist. The Weeknd's album has a simple black and white color scheme to highlight details. The back lacks a standard song list and instead shows logos. His target audience is late teens given his popular but explicit music. The album is called "Trilogy" since it contains three CDs. Chris

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Digipak
BEYONCÉ Colour Scheme- The common colour’s for this Digipak is black grey and gold. This digipak consists of two CDS both with 20 songs on each. The back also shows other CD’s of hers and these are in bright colour Visuals and Layout- One of the reasons I chose this digipak was because of how detailed and big it is. The Album itself has two CDs within it meaning that the back is more detailed and busy, because of both CD’s. Target audience- I feel as if the target audience for this digipak is for teenagers/middle aged as she is is a middle-aged artist meaning that her audience will be bigger. The R&B genre is also liked by many. The CD’s layout is original and simple. It displays the producing company logo and has her name/ the albums name. The CD’s are black fitting in with the dark and retro theme.
THE WEEKEND Colour Scheme- The theme for the weekend’s album is clearly black and white. It is simplistic and classy. The basic colour scheme helps to highlight important detail. Visuals and layout- The layout for this is very simple it is clear and easy to follow. Unlike most albums the back of this one does not consist of the basic layout where the song list is on the back. Instead the back just shows logos, production companies and a bar code. Target audience- The weekends target audience is commonly late teens. His music is very popular with teenagers and less with adults. However his songs consist a lot of swearing therefor it may not be for a younger audience. The album is called ‘trilogy’ this means things in three parts. His album has 3 CDS, this made it a very popular Album as it has so many songs.
CHRIS BROWN Colour Scheme- The colour scheme for this album cover is bright and radiant. The front cover is very busy and quite urban. There is a constant them of pink, yellow, green and blue. Target Audience- the target audience generally for Chris brown is mainly older teenagers and mid 20’s his songs are known to be quite explicit therefor not being suitable for young teens and children. His music isn't often liked by the old generation either as a lot of his songs involve rap, which is not popular in the older generation. Visuals and layout- the layout for the CD cover is very fun and detailed. The visuals consist of two photos of him on the back and front. The corner of the CD shows ‘parent advisory’ meaning you may get asked for aged ID when purchasing and it is a warning to tell the audience that it has explicit language. The album has 26 songs on it. Underneath the songs shows all the legal information.

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Digipak

  • 2. BEYONCÉ Colour Scheme- The common colour’s for this Digipak is black grey and gold. This digipak consists of two CDS both with 20 songs on each. The back also shows other CD’s of hers and these are in bright colour Visuals and Layout- One of the reasons I chose this digipak was because of how detailed and big it is. The Album itself has two CDs within it meaning that the back is more detailed and busy, because of both CD’s. Target audience- I feel as if the target audience for this digipak is for teenagers/middle aged as she is is a middle-aged artist meaning that her audience will be bigger. The R&B genre is also liked by many. The CD’s layout is original and simple. It displays the producing company logo and has her name/ the albums name. The CD’s are black fitting in with the dark and retro theme.
  • 3. THE WEEKEND Colour Scheme- The theme for the weekend’s album is clearly black and white. It is simplistic and classy. The basic colour scheme helps to highlight important detail. Visuals and layout- The layout for this is very simple it is clear and easy to follow. Unlike most albums the back of this one does not consist of the basic layout where the song list is on the back. Instead the back just shows logos, production companies and a bar code. Target audience- The weekends target audience is commonly late teens. His music is very popular with teenagers and less with adults. However his songs consist a lot of swearing therefor it may not be for a younger audience. The album is called ‘trilogy’ this means things in three parts. His album has 3 CDS, this made it a very popular Album as it has so many songs.
  • 4. CHRIS BROWN Colour Scheme- The colour scheme for this album cover is bright and radiant. The front cover is very busy and quite urban. There is a constant them of pink, yellow, green and blue. Target Audience- the target audience generally for Chris brown is mainly older teenagers and mid 20’s his songs are known to be quite explicit therefor not being suitable for young teens and children. His music isn't often liked by the old generation either as a lot of his songs involve rap, which is not popular in the older generation. Visuals and layout- the layout for the CD cover is very fun and detailed. The visuals consist of two photos of him on the back and front. The corner of the CD shows ‘parent advisory’ meaning you may get asked for aged ID when purchasing and it is a warning to tell the audience that it has explicit language. The album has 26 songs on it. Underneath the songs shows all the legal information.