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Digital City Mechanics GigebitChallenge

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This document proposes a new system called Digital City Mechanics to create jobs through online and technology-based work. The system would establish neighborhood bureaus and provide free software and services to help people develop online skills and find freelance or project-based work. Local businesses would sponsor multimedia content creation projects to train workers while promoting their brands. An online marketplace and business directory would connect local sellers and services. The goal is to build a sustainable local digital economy ecosystem that supports independent workers and flexible online jobs.

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Digital City Mechanics A new system for creating jobs
What is a job? It’s changing • No longer “at the office 40 hours” • Computer or handheld device is the tool • Re-educating our workforce • Billions spent on training and economic development = wasted!
Hi-Tech Jobs for Anyone? • % who have the skill sets • % unemployed • % freelancers • Digital Divide
An Infinite Problem? • Manufacturing Service • Affects all walks of life • Jobs for “former” laborers • Baby boomers, Moms returning to work • Re-entry, welfare recipients, laid-off workers • Non-college educated workers
A New Model for Creating Jobs • Not revolutionary, but obvious… • Jobs require comfort online • Freelance workers - On-demand skills • Virtual workgroups - online tools • Project based, peer network, social based • Will involve LOTS of online multimedia • Interactive multimedia + data = apps • Sustainable model
Picking up Where Broadband Infrastructure Leaves off • Software infrastructure • Neighborhood bureaus, free Dashboard software • Free Community Engagement programs • Free Tech Support for Freelance workers and Community organizations • Compelling online multimedia • Comfort utilizing online technology and tools
Community Engagement as Value- Added Differentiation • Bureaus = community presence • Training, workshops, tech support • Multimedia content • Multimedia business directory • Real-time video help bureaus • Viral campaigns and marketing promos • Encourage startups, Independent workers • Connect the dots at the community level
New kind ONLINE Customize of online marketing MARKETPLACE & CLASSIFIEDS a city or SOCIALLY region CONSCIOUS HYPER-LOCAL SPONSORSHIPS RELATIONSHIPS More efficient use of economic development dollars PROGRAMS PROJECTS SERVICES
BUSINESS Socially Conscious Sponsorships • Local industry helps local economies by paying for online multimedia projects • Money flows through 501c3 = tax write-off • Put people to work – locally • Train workers in online job skills • Reuse content with logo on it
BUSINESS Hyper-Local Relationships • Build business directory with local sales & media production people – with mini web commercials • Convince global brand campaigns to spend money locally • Compelling, relevant campaigns created by our marketing interns and local businesses based on sponsored themes
BUSINESS online Marketplace & Classifieds • Local businesses of all types – in our online multimedia directory • Sponsored by socially conscious enterprises • Seller takes photo of their product, inputs # of inventory, $ price per unit • Provide delivery services • Transaction and reputation • Craig’s list + Angie’s list + Etsy
Free Software, Open to All • Community Activity streams • online marketplace, Jobs boards, Peer support • Software Infrastructure, Historical timelines • Integrated courseware, Social media aggregation, Media channels • Real-time video help – by Volunteers • Open source, open data, open standards
Digital Economy Ecosystem • Entrepreneurial culture • online job market • Not just for companies, but individuals • Collaboration, Communication, Commerce • Support Independent workers - Freelancers
Tech Development Design Platform, Plugins Games, Videos Interactive Content Interfaces,Templates I.P. TAMPA Jamaica CLEVELAND Kansas City
DCM puts deals together • Build syndicate of local investors and stakeholders • Create local subsidiary, own 51% of entity – 49% = local investors, execs and staff • Create accompanying 501c3 • Identify local industry to sponsor MM projects • Global brands sponsor viral campaigns - gain access to authentic hyper-local vendors and customers – Via our Biz Directory • Setup and operate Bureaus and online Marketplace – Offer community free services • Customize Citizen Dashboard to the City or Region
Digital City Mechanics • Working towards this for 20 years – (Odaiba, MediaBar, Trieste, SuperBowl XXXII, NOW.com, Blogging, Open Social Networking) • Helped build an industry before – (MacroMind Macromedia) • Social networking platform – (PeopleAggregator) • Open standards – (RSS, OpenID, OAuth) • Let’s do it in KC!
Digital City Mechanics GigebitChallenge

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Digital City Mechanics GigebitChallenge

  • 1. Digital City Mechanics A new system for creating jobs
  • 2. What is a job? It’s changing • No longer “at the office 40 hours” • Computer or handheld device is the tool • Re-educating our workforce • Billions spent on training and economic development = wasted!
  • 3. Hi-Tech Jobs for Anyone? • % who have the skill sets • % unemployed • % freelancers • Digital Divide
  • 4. An Infinite Problem? • Manufacturing Service • Affects all walks of life • Jobs for “former” laborers • Baby boomers, Moms returning to work • Re-entry, welfare recipients, laid-off workers • Non-college educated workers
  • 5. A New Model for Creating Jobs • Not revolutionary, but obvious… • Jobs require comfort online • Freelance workers - On-demand skills • Virtual workgroups - online tools • Project based, peer network, social based • Will involve LOTS of online multimedia • Interactive multimedia + data = apps • Sustainable model
  • 6. Picking up Where Broadband Infrastructure Leaves off • Software infrastructure • Neighborhood bureaus, free Dashboard software • Free Community Engagement programs • Free Tech Support for Freelance workers and Community organizations • Compelling online multimedia • Comfort utilizing online technology and tools
  • 7. Community Engagement as Value- Added Differentiation • Bureaus = community presence • Training, workshops, tech support • Multimedia content • Multimedia business directory • Real-time video help bureaus • Viral campaigns and marketing promos • Encourage startups, Independent workers • Connect the dots at the community level
  • 8. New kind ONLINE Customize of online marketing MARKETPLACE & CLASSIFIEDS a city or SOCIALLY region CONSCIOUS HYPER-LOCAL SPONSORSHIPS RELATIONSHIPS More efficient use of economic development dollars PROGRAMS PROJECTS SERVICES
  • 9. BUSINESS Socially Conscious Sponsorships • Local industry helps local economies by paying for online multimedia projects • Money flows through 501c3 = tax write-off • Put people to work – locally • Train workers in online job skills • Reuse content with logo on it
  • 10. BUSINESS Hyper-Local Relationships • Build business directory with local sales & media production people – with mini web commercials • Convince global brand campaigns to spend money locally • Compelling, relevant campaigns created by our marketing interns and local businesses based on sponsored themes
  • 11. BUSINESS online Marketplace & Classifieds • Local businesses of all types – in our online multimedia directory • Sponsored by socially conscious enterprises • Seller takes photo of their product, inputs # of inventory, $ price per unit • Provide delivery services • Transaction and reputation • Craig’s list + Angie’s list + Etsy
  • 12. Free Software, Open to All • Community Activity streams • online marketplace, Jobs boards, Peer support • Software Infrastructure, Historical timelines • Integrated courseware, Social media aggregation, Media channels • Real-time video help – by Volunteers • Open source, open data, open standards
  • 13. Digital Economy Ecosystem • Entrepreneurial culture • online job market • Not just for companies, but individuals • Collaboration, Communication, Commerce • Support Independent workers - Freelancers
  • 14. Tech Development Design Platform, Plugins Games, Videos Interactive Content Interfaces,Templates I.P. TAMPA Jamaica CLEVELAND Kansas City
  • 15. DCM puts deals together • Build syndicate of local investors and stakeholders • Create local subsidiary, own 51% of entity – 49% = local investors, execs and staff • Create accompanying 501c3 • Identify local industry to sponsor MM projects • Global brands sponsor viral campaigns - gain access to authentic hyper-local vendors and customers – Via our Biz Directory • Setup and operate Bureaus and online Marketplace – Offer community free services • Customize Citizen Dashboard to the City or Region
  • 16. Digital City Mechanics • Working towards this for 20 years – (Odaiba, MediaBar, Trieste, SuperBowl XXXII, NOW.com, Blogging, Open Social Networking) • Helped build an industry before – (MacroMind Macromedia) • Social networking platform – (PeopleAggregator) • Open standards – (RSS, OpenID, OAuth) • Let’s do it in KC!