2. WHAT IS DIGITAL
MARKETING?
At a high level, digital Marketing
refers to the advertising delivered
through digital channels such as
search engines, websites, social
media, email, and mobile apps.
5. • DIGITAL DEVICES: audiences experience
brands as they interact with business websites and
mobile apps typically through a combination of
connected devices including smart phones,
tablets, desktop computers, TVs etc.
• DIGITAL PLATFORMS: most interactions on
these devices are through a browser or apps from
the major platforms or services, that’s Facebook,
Google, Twitter, LinkedIn, etc.
• DIGITAL MEDIA: different paid, owned and
earned communication channels for reaching and
engaging audiences including advertising, email,
search engine and social networks.
6. • DIGITAL DATA: the insight businesses collect about
their audience profiles and their interactions with
businesses, which now needs to be protected by law in
most countries.
• DIGITAL TECHNOLOGY: the marketing
technology or martech stack that businesses use to
create interactive experiences from websites and
mobile apps to in- store kiosks and email campaigns.
7. CONCLUSION
• So, digital marketing is about utilizing digital
technology to achieve marketing objectives.
There is no essential need for digital
marketing to always be separate from the
marketing department as a whole, as the
objectives of are the same. However, for now, it
remains a useful term because digital
marketing requires a certain skill set to utilize
the digital technology effectively.