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Digital marketing

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This is a small presentation about the basics of digital marketing. though the topic is wide, but these are the basics of digital marketing.

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-VaniSaini

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WHAT IS DIGITAL MARKETING? At a high level, digital Marketing refers to the advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.

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CHANNELS OF DIGITAL MARKETING

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5D’s of DM DIGITAL PLATFOR M DIGITAL DEVICES DIGITAL MEDIA DIGITAL DATA DIGITAL TECHNOL OGY

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• DIGITAL DEVICES: audiences experience brands as they interact with business websites and mobile apps typically through a combination of connected devices including smart phones, tablets, desktop computers, TVs etc. • DIGITAL PLATFORMS: most interactions on these devices are through a browser or apps from the major platforms or services, that’s Facebook, Google, Twitter, LinkedIn, etc. • DIGITAL MEDIA: different paid, owned and earned communication channels for reaching and engaging audiences including advertising, email, search engine and social networks.

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• DIGITAL DATA: the insight businesses collect about their audience profiles and their interactions with businesses, which now needs to be protected by law in most countries. • DIGITAL TECHNOLOGY: the marketing technology or martech stack that businesses use to create interactive experiences from websites and mobile apps to in- store kiosks and email campaigns.

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CONCLUSION • So, digital marketing is about utilizing digital technology to achieve marketing objectives. There is no essential need for digital marketing to always be separate from the marketing department as a whole, as the objectives of are the same. However, for now, it remains a useful term because digital marketing requires a certain skill set to utilize the digital technology effectively.

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Digital marketing

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Digital marketing

  • 2. WHAT IS DIGITAL MARKETING? At a high level, digital Marketing refers to the advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
  • 5. • DIGITAL DEVICES: audiences experience brands as they interact with business websites and mobile apps typically through a combination of connected devices including smart phones, tablets, desktop computers, TVs etc. • DIGITAL PLATFORMS: most interactions on these devices are through a browser or apps from the major platforms or services, that’s Facebook, Google, Twitter, LinkedIn, etc. • DIGITAL MEDIA: different paid, owned and earned communication channels for reaching and engaging audiences including advertising, email, search engine and social networks.
  • 6. • DIGITAL DATA: the insight businesses collect about their audience profiles and their interactions with businesses, which now needs to be protected by law in most countries. • DIGITAL TECHNOLOGY: the marketing technology or martech stack that businesses use to create interactive experiences from websites and mobile apps to in- store kiosks and email campaigns.
  • 7. CONCLUSION • So, digital marketing is about utilizing digital technology to achieve marketing objectives. There is no essential need for digital marketing to always be separate from the marketing department as a whole, as the objectives of are the same. However, for now, it remains a useful term because digital marketing requires a certain skill set to utilize the digital technology effectively.