Digital marketing course ppt
- 2. All About BaseCamp Digital UNCOMPLICATE. UNBLUR. UNDERSTAND. The digital landscape today is ever expanding with newer ways of reaching and engaging with the audience. Technology advancements, big data, new channels - all these seem to add to the complexity. At Basecamp Digital, we believe that while the digital media landscape is big, overwhelming and massive, understanding it needn’t be. Our aim at Basecamp Digital is to simplify this world, de-mystify it and help you get a core understanding of the way it works. For those who want to delve deeper, we can help guide you on your way higher with extensive training sessions. If you are unsure what plan would be right for you, head here and tell us a little about yourself so that we can help you choose the right one.
- 3. Founder & Coach – BaseCamp Digital Before becoming the independent entrepreneur he is today, Patel was an integral part of a number of big companies. To begin with, he headed FMCG & Retail verticals at Facebook India working with the top FMCG companies. His next big footprint was left as MD, India & Middle East, at Komli Media. Under his leadership, the firm became one of the Top 5 players in terms of revenue in the Display market. Hardly cooling his heels after a successful run as MD, Patel donned the hat of ‘Marketing Wiz’. With 14 years of industry experience up his sleeve, he has ideated, executed and celebrated several campaigns at Yahoo! India, planned big-ticket innovations at Hindustan Unilever, P&G and Citibank. He has also handled Sales for The Times of India Group. He was awarded the Yahoo! Ratna for the year 2007, the most prestigious award in Y! India. He has completed his Senior Executive Management course from Indian School of Business (ISB) in affiliation with The Wharton, Kellogg & FDC Business School. He also holds a Post Graduate degree in Marketing from Mumbai. To blur the serious businessman/academician image of his in your head, you’ll be surprised to know that he is an immense Formula 1 and Kurt Cobain fan! But versatile and multi-talented as he is, his profile is not complete without mentioning the most important qualification- that of a dutiful dad!
- 5. Campfire- Fresher Course: An introduction to the world of digital marketing. If the world of digital marketing seems big and complex to you, that’s probably true. At Basecamp Digital, we help beginners get an overview to the digital landscape of today, From SEO, display and content marketing to how one can leverage the power of social media for marketing, we cover everything. A 16 hours session spread across weekends, Campfire is a great way to understand how the various facets of the digital landscape work. Our focus is to build a strong base and understanding of digital marketing. • Who is it meant for? Students Graduates Aspiring Digital Marketers • Our Course Enables you to! Macro level understanding of Digital Marketing and Strategy Live hands on experience of Digital Advertising platform Working understanding of Analytics and Reporting Add Digital Media as part of your Media offering in traditional company Explore new avenues in career with Digital organisations
- 6. The Hike- Advance Course: Know the basics of digital marketing and want to dive deeper? Here’s what you need. With Hike up, we go in-depth into the various aspects of digital marketing and online channels. From developing effective email and social media campaigns, to analysing and evaluating data to what makes an effective digital strategy, this advanced course is spread across 40 hours to make sure you get what it takes to jump into the world of digital marketing. • Who is it meant for? Sales & Marketing Professionals Digital Marketing Professionals Professional with Traditional Marketing Background Business owners & Entrepreneurs Family Owned Business Others ( IT, BPO, Creative, PR & Communication Professionals) • • Our Course Enables you to! Detailed understanding about Digital Marketing Planning of Digital Media Strategy Managing Digital Media campaigns on different Platforms & Tools Understanding about Technical aspects of Digital Medium Gain Live & Hands on Experience on Digital Platforms Accelerate your career in Digital Industry Start your own venture in Digital Industry
- 7. BaseCamp Digital Courses The High Peak- Corporate Training: Empower the next generation of leaders in your organisation with the power of digital marketing. Our corporate programs are customised to the needs of your organisation and focuses on the techniques and strategies essential to your business. The sessions include a walkthrough of all aspects of digital, social, and interactive media combined with the how-tos on developing digital media strategies and implementation. Opt for the standard course plan or chalk out an entirely customised session tailor made for your team specifically. • Who is it meant for? CXO’s Sales & Marketing Team Finance Team HR Team CRM Team • Our Course Enables you to! Complete understanding about Digital Marketing & Strategy Planning of Digital Media Strategy, Pricing matrix, Analytics and Reporting Managing Digital Media campaigns on different Platforms & Tools Understanding about Technical aspects of Digital Medium Gain Live & Hands on Experience on Digital Platforms
- 8. BaseCamp Digital Courses The Programmatic Ecosystem: The real meaning of programmatic, real-time advertising is still a mystery to many in the media and marketing industry despite its rapid growth. Programmatic ad buying is not just an advertising technology right now. It has become a key marketing tactic for brands to be seen in this ever-growing competitive digital space. Join our course and learn everything right from programmatic ecosystem to buying strategies to campaign setup and optimization which will help you design more scalable, efficient and precise digital campaigns. • Who is it meant for? Sales & Marketing Professionals Digital Marketing Professionals Professional with Traditional Marketing Background Business owners & Entrepreneurs Family Owned Business Others ( IT, BPO, Creative, PR & Communication Professionals) Our Course Enables you to! Understand different aspects of Programmatics Select right platform for your business Take better buying decisions Understand the role of DSP, SSP, DMP etc. platforms
- 9. BaseCamp Digital Courses Sales & Negotiations: Negotiation is the most important skill in business. You can negotiate pretty much everything in life. It doesn’t necessarily have to be money, it can also be time or commitment from someone else. This training will improve your salespeople’s skills to lead conversations and negotiations with customers in a way that they always achieve a mutually beneficial win-win result. Join our course and develop skills that keep margins, profitability, and customer satisfaction high. • Who is it meant for? Sales & Marketing Professionals Digital Marketing Professionals Media Planners & Buyers Business Owners & Entrepreneurs • Our Course enables you to: Become a better Sales Person & Negotiator Project accurate forecasting Prepare Strong Sales Pipeline Walk in to Negotiation confidently Create a win-win situation
- 10. Corporate Affiliations Every organization features innumerable challenges. At BaseCamp Digital, our customized programs, research and practical approaches address these provocations in a very unique way. We see custom programming as a partnership, leveraging collaboration to create an effective experience. Our training helps prepare your team for high-level marketing positions by equipping them with solid knowledge about the latest tools and techniques and best industry practices. Partnering with BaseCamp Digital will enable you to work with us to identify specific solutions for your organization's professional development needs, learn how we design and develop our programs in collaboration with you to solve & develop cutting-edge strategies & tactics to address the obstacles.
- 11. Educational Affiliations Students need an integrated approach and the right knowledge to prepare for their career. The traditional way of one-off workshops and stand-alone internships don't suffice anymore. Our unique value addition lies in the ability to integrate our courses in their curriculum to help them bridge both the aspirational and the practical. We collaborate with colleges as Education Partners on a strategic level and introduce our courses to help them prepare for the future. We are excited to bring to you a selection of executive education programs developed and administered with our educational partners, bringing you the best of our combined knowledge, thought leadership, resources, and expertise from brands like Yahoo, Facebook etc. Explore in-person and online partnership programs and join us in executive education that brings together the industry leaders in the Digital World. An investment with an immediate return on learning and lasting impact.
- 12. Stories To Share We take pride in Great Achievements & looking forward for more such! Far too many speakers train the aspiring candidates for Digital Marketing Courses, but the value & quality delivered by BaseCamp Digital is unique & eminent. The course content was truly cutting-edge and customized as per our requirements. “It’s all about value for us and Pritesh Patel has provided us with significant mileage to my team.” Gulshan Verma- Chief Revenue Officer- Times Internet
- 13. Stories To Share It was an absolute privilege to attend these digital learning sessions under the guidance of Pritesh Patel. At an onset, I would like to thank you for conducting these sessions in a very comfortable environment. In terms of content, we discussed Ad tags, DSP, SSP, & DMP, which helped me understand the different layers between the publisher and the advertiser. The sessions for Content and Native Advertising were very informative, and I got a clear differentiation perspective between both of them. Akhilesh Garde Economic Times Pritesh is a great mentor and a guide with excellent understanding about the digital landscape .He uses a blend of digital, technical and humanistic approach in the sessions towards imparting knowledge to one and all attending his course. In just four short weeks, we gained good digital insights from him that I will imbibe it now and in the months to come. These short sessions are great for anyone. I highly recommend it. Shaily chhabra
- 14. Stories To Share Undoubtedly one of the best digital learning and interactive sessions conducted by Mr. Pritesh Patel, founder of Basecamp, he is the most experienced person, in the digital marketing space and the best thing was the sharing of case studies and teaching by real- life examples. I’m thankful to Mr. Pritesh Patel, for giving such a good and vast knowledge of Digital marketing. Shafi Gujrati Sr- Manager – Sales