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Digital marketing overview

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Ashraf Ali
Ashraf Ali

Digital Marketing is for those who find with in themselves a creative spark and passion for the internet.

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Digital marketing overview
 Basic Course  Advance Course Digital Marketing Course Coverage [10 Core Specialization Modules] Fee-18,000 Duration: 45 Days Digital Marketing Course Coverage [16 Core Specialization Modules] Fee- 25,000 Duration: 90 Days BASIC ADVANCE
 What is digital marketing?  Understanding Marketing Process.  Why Digital Marketing Wins Over traditional Marketing ?  What is visibility?  Visitors Engagement.  What is engagement?  Understanding Conversion Process.  Why it is Important?  Performance Evaluation
Understanding Internet Based on functionality Based on purpose Booking a Domain Name & webhosting Adding domain Name to web Server Adding webpages & content Adding Plug-in Identifying objective of website Deciding on Number of Pages Required Planning for Engagement Options Creating Blueprint of Every webpage Best & Worst Examples
 Understanding lead generation for business  Why lead generation is important  Understanding landing pages  Best practices to create a landing page  What is A/B testing?  Converting leads into sales  Creating lead nurturing strategy  Understanding lead funnel  Steps in leads nurturing
 What is SEO  Introduction to SERP  How search engines work  Major functions of a search engine  What are keywords  Understanding keywords mix  Part  ON Page Optimization  Off Page Optimization  Local SEO
 What is Content marketing  Introduction to content marketing  Creating Unique & Fresh Content  Placing Keywords in content  Optimizing content for search engines  Grammar and punctuation checker Tools  Copy Content Checker Tools  How to write great compelling content  Optimizing content for search engines  How to market your content
Linkedin Marketing Facebook Marketing Twitter Marketing Video Marketing
Google Adword Overview Understanding inorganic search results Introduction to Google adwords & PPC advertising Setting up Google adwords account Campaigns, Adgroups, Ads, Keywords, etc Types of Search Campaigns - Standard, All features, dynamic search & product listing
What are blogs and its network?
How Google analytics works Understanding Google analytics account structure Understanding Google analytics insights How to set up analytics account How to add analytics code in website Understanding goals and conversions Monitoring Traffic courses Monitoring Traffic behavior
What is email marketing? Creating Email Campaign Understanding Webmail, Horde, Round cube, Squrial mail Email Outlook Configurations Creating Targeted Email Lists Email Marketing Tools like Mail chimp, Awaber etc
Google Search Console Bing Webmaster Tools Google Adword Keyword Tool Google Trends Tools Link Analyzer Tools Plagriasm Checker Tools
Digital marketing overview
What is affiliate Marketing 3 A’s of affiliate Marketing How people makes million of dollars in affiliate marketing Different affiliate marketing programs? How to get approved as an affiliate by world’s top affiliate company - comisssion junction www.cj.com
What is Ecommerce How to create different e-commerce platforms? How to do SEO to an E-commerce website

More Related Content

Digital marketing overview

  • 2.  Basic Course  Advance Course Digital Marketing Course Coverage [10 Core Specialization Modules] Fee-18,000 Duration: 45 Days Digital Marketing Course Coverage [16 Core Specialization Modules] Fee- 25,000 Duration: 90 Days BASIC ADVANCE
  • 3.  What is digital marketing?  Understanding Marketing Process.  Why Digital Marketing Wins Over traditional Marketing ?  What is visibility?  Visitors Engagement.  What is engagement?  Understanding Conversion Process.  Why it is Important?  Performance Evaluation
  • 4. Understanding Internet Based on functionality Based on purpose Booking a Domain Name & webhosting Adding domain Name to web Server Adding webpages & content Adding Plug-in Identifying objective of website Deciding on Number of Pages Required Planning for Engagement Options Creating Blueprint of Every webpage Best & Worst Examples
  • 5.  Understanding lead generation for business  Why lead generation is important  Understanding landing pages  Best practices to create a landing page  What is A/B testing?  Converting leads into sales  Creating lead nurturing strategy  Understanding lead funnel  Steps in leads nurturing
  • 6.  What is SEO  Introduction to SERP  How search engines work  Major functions of a search engine  What are keywords  Understanding keywords mix  Part  ON Page Optimization  Off Page Optimization  Local SEO
  • 7.  What is Content marketing  Introduction to content marketing  Creating Unique & Fresh Content  Placing Keywords in content  Optimizing content for search engines  Grammar and punctuation checker Tools  Copy Content Checker Tools  How to write great compelling content  Optimizing content for search engines  How to market your content
  • 8. Linkedin Marketing Facebook Marketing Twitter Marketing Video Marketing
  • 9. Google Adword Overview Understanding inorganic search results Introduction to Google adwords & PPC advertising Setting up Google adwords account Campaigns, Adgroups, Ads, Keywords, etc Types of Search Campaigns - Standard, All features, dynamic search & product listing
  • 10. What are blogs and its network?
  • 11. How Google analytics works Understanding Google analytics account structure Understanding Google analytics insights How to set up analytics account How to add analytics code in website Understanding goals and conversions Monitoring Traffic courses Monitoring Traffic behavior
  • 12. What is email marketing? Creating Email Campaign Understanding Webmail, Horde, Round cube, Squrial mail Email Outlook Configurations Creating Targeted Email Lists Email Marketing Tools like Mail chimp, Awaber etc
  • 13. Google Search Console Bing Webmaster Tools Google Adword Keyword Tool Google Trends Tools Link Analyzer Tools Plagriasm Checker Tools
  • 15. What is affiliate Marketing 3 A’s of affiliate Marketing How people makes million of dollars in affiliate marketing Different affiliate marketing programs? How to get approved as an affiliate by world’s top affiliate company - comisssion junction www.cj.com
  • 16. What is Ecommerce How to create different e-commerce platforms? How to do SEO to an E-commerce website