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Digital marketing- Part 1

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The presentation gives you an overview of Marketing, Traditional Marketing, Digital Marketing (significance, importance, usage, components,etc.) Digital marketing is one of the most cost-effective mediums of marketing. It allows you to use content to get connected with customers. It is important to understand the concept so as to avail all its benefits.

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Digital Marketing By HUMSI SINGH
Introduction About The presentation gives you an overview of: ● Marketing ● Traditional Marketing ● Digital Marketing(significance ,importance,usage,co mponents,etc.) What? Digital marketing is one of the most cost- effective mediums of marketing.It allows you to use content to get connected with customers. It is important to understand the concept so as to avail all its benefits.
Marketing Concept Markets, Marketing, Significance...
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings, that have value for customers, clients, partners and society at large. - American Marketing Association(AMA) Definition of Marketing
Definition of Market A market is defined as a sum total of all the buyers and sellers in the area or region under consideration.
Traditional and Digital Marketing Difference in marketing Concepts
Traditional Marketing Traditional marketing is a broad category that incorporates many forms of advertising and marketing. It's the most recognizable types of marketing, encompassing the advertisements that we see and hear every day. Most traditional marketing strategies fall under one of four categories: print, broadcast, direct mail, and telephone.
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers. Digital Marketing
Point of Difference Traditional Marketing ● Wide reach and strong branding effect without internet connection. ● Message may not hit desired target market. ● Ad placement is static and unchangeable. ● Messaging is “pushed” to audience. ● Large investment. ● Tracking and analytics is not likely available. Digital Marketing ● Only consumers with internet connection can be reached. ● Message likely to hit target market. ● Ad location can be revised. ● Engagement is achieved through targeting the audience. ● Little or no investment. ● Immediate analytics are available. V/S
Digital marketing- Part 1
Benefits of Digital Marketing There is a huge scope for digital marketing in today’s scenario and there’s a huge realm of assets associated with it such as Search Engine Optimization (SEO), Content marketing, inbound marketing, social media marketing, pay-per-click (PPC), email marketing, Search Engine Marketing (SEM), Multi-Channel Marketing as well as Integrated Campaigns, Website Analytics Monitoring etc. The growth of the internet has helped digital marketing become a core part of any organization’s marketing plan. More and more consumers are researching and buying products online and this even includes online purchases that are picked up in-store.
Lists of Benefits #1 Discover the in-demand Professional in you #3 Great Pay and Salary #2 You have a more Career Choice #4 Establish Your Own Career
#9 It is a Measurable form of Marketing #6 You can Show Your Creativity #8 It is a Cost Effective Way #7 Digital Marketing is the Most Powerful form o Marketing #5 Your work is Flexible
#12 Digital Marketing Creates a Competitive Business #10 You can easily Target your Ideal Buyers #11 You can Reach your “ONLINE” Customers
Digital Marketing Skills
Before getting to the Skills, let us the check some challenges faced by the companies….
List of Skills... 1. Data Analysis: Data analysis is a process of inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, informing conclusions, and supporting decision-making. 1. Paid Social Media Advertising: Social media and using it to accomplish marketing objectives is a necessity. Simply put, as opposed to free tools – a Facebook or Pinterest page, a Twitter account or a YouTube channel, for example – paid social uses sponsored content or advertising to boost your website presence in third party feeds and pages. 1. Skills with Technology tools and Platforms: The marketer’s job in the past was often about managing the advertising agency. But now they need to understand technology. There is vast range of free tools, for example, twitter analytics, google analytics,etc. Platforms include all the social media marketing, email marketing or digital marketing tools. 1. Search Engine Marketing: Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising. 1. Email Marketing: Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
6. Social Media Marketing: Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. 7. Content Marketing: Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. 8. Mobile Marketing: Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smartphones, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications. 9. Viral Marketing: Viral marketing or viral advertising is a business strategy that uses existing social networks to promote a product. Its name refers to how consumers spread information about a product with other people in their social networks, much in the same way that a virus spreads from one person to another. 10. Visual Marketing: Visual marketing is the discipline studying the relationship between an object, the context it is placed in and its relevant image. Representing a disciplinary link between economy, visual perception laws and cognitive psychology, the subject mainly applies to businesses such as fashion and design.
1. LinkedIn 1. Twitter 1. Facebook 1. Instagram 1. Google+ 1. Youtube 1. Pinterest Best B2B Social Networks to Grow Business Best B2C Social Networks to Grow Business 1. Facebook 1. Twitter 1. LinkedIn 1. youtube 1. Instagram 1. Google+ 1. Pinterest
Digital Marketing is a vast subject and there is still a lot to be learned. But, through this presentation we have covered: ● concept of marketing ● traditional and digital marketing ● benefits of digital marketing ● digital marketing skills ● best B2B and B2C scoial networks CONCLUSION...
Thank you!!! Drop your questions and queries in the comment section and for any help, assistance and service contact SAAR Technosoft: ● www.saartechnosoft.com ● www.facebook.com/technosoft.saar ● www.linkedin.com/company/saartechn osoft ● www.twitter.com/TechnosoftSaar

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Digital marketing- Part 1

  • 2. Introduction About The presentation gives you an overview of: ● Marketing ● Traditional Marketing ● Digital Marketing(significance ,importance,usage,co mponents,etc.) What? Digital marketing is one of the most cost- effective mediums of marketing.It allows you to use content to get connected with customers. It is important to understand the concept so as to avail all its benefits.
  • 4. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings, that have value for customers, clients, partners and society at large. - American Marketing Association(AMA) Definition of Marketing
  • 5. Definition of Market A market is defined as a sum total of all the buyers and sellers in the area or region under consideration.
  • 7. Traditional Marketing Traditional marketing is a broad category that incorporates many forms of advertising and marketing. It's the most recognizable types of marketing, encompassing the advertisements that we see and hear every day. Most traditional marketing strategies fall under one of four categories: print, broadcast, direct mail, and telephone.
  • 8. Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers. Digital Marketing
  • 9. Point of Difference Traditional Marketing ● Wide reach and strong branding effect without internet connection. ● Message may not hit desired target market. ● Ad placement is static and unchangeable. ● Messaging is “pushed” to audience. ● Large investment. ● Tracking and analytics is not likely available. Digital Marketing ● Only consumers with internet connection can be reached. ● Message likely to hit target market. ● Ad location can be revised. ● Engagement is achieved through targeting the audience. ● Little or no investment. ● Immediate analytics are available. V/S
  • 11. Benefits of Digital Marketing There is a huge scope for digital marketing in today’s scenario and there’s a huge realm of assets associated with it such as Search Engine Optimization (SEO), Content marketing, inbound marketing, social media marketing, pay-per-click (PPC), email marketing, Search Engine Marketing (SEM), Multi-Channel Marketing as well as Integrated Campaigns, Website Analytics Monitoring etc. The growth of the internet has helped digital marketing become a core part of any organization’s marketing plan. More and more consumers are researching and buying products online and this even includes online purchases that are picked up in-store.
  • 12. Lists of Benefits #1 Discover the in-demand Professional in you #3 Great Pay and Salary #2 You have a more Career Choice #4 Establish Your Own Career
  • 13. #9 It is a Measurable form of Marketing #6 You can Show Your Creativity #8 It is a Cost Effective Way #7 Digital Marketing is the Most Powerful form o Marketing #5 Your work is Flexible
  • 14. #12 Digital Marketing Creates a Competitive Business #10 You can easily Target your Ideal Buyers #11 You can Reach your “ONLINE” Customers
  • 16. Before getting to the Skills, let us the check some challenges faced by the companies….
  • 17. List of Skills... 1. Data Analysis: Data analysis is a process of inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, informing conclusions, and supporting decision-making. 1. Paid Social Media Advertising: Social media and using it to accomplish marketing objectives is a necessity. Simply put, as opposed to free tools – a Facebook or Pinterest page, a Twitter account or a YouTube channel, for example – paid social uses sponsored content or advertising to boost your website presence in third party feeds and pages. 1. Skills with Technology tools and Platforms: The marketer’s job in the past was often about managing the advertising agency. But now they need to understand technology. There is vast range of free tools, for example, twitter analytics, google analytics,etc. Platforms include all the social media marketing, email marketing or digital marketing tools. 1. Search Engine Marketing: Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising. 1. Email Marketing: Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
  • 18. 6. Social Media Marketing: Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. 7. Content Marketing: Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. 8. Mobile Marketing: Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smartphones, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications. 9. Viral Marketing: Viral marketing or viral advertising is a business strategy that uses existing social networks to promote a product. Its name refers to how consumers spread information about a product with other people in their social networks, much in the same way that a virus spreads from one person to another. 10. Visual Marketing: Visual marketing is the discipline studying the relationship between an object, the context it is placed in and its relevant image. Representing a disciplinary link between economy, visual perception laws and cognitive psychology, the subject mainly applies to businesses such as fashion and design.
  • 19. 1. LinkedIn 1. Twitter 1. Facebook 1. Instagram 1. Google+ 1. Youtube 1. Pinterest Best B2B Social Networks to Grow Business Best B2C Social Networks to Grow Business 1. Facebook 1. Twitter 1. LinkedIn 1. youtube 1. Instagram 1. Google+ 1. Pinterest
  • 20. Digital Marketing is a vast subject and there is still a lot to be learned. But, through this presentation we have covered: ● concept of marketing ● traditional and digital marketing ● benefits of digital marketing ● digital marketing skills ● best B2B and B2C scoial networks CONCLUSION...
  • 21. Thank you!!! Drop your questions and queries in the comment section and for any help, assistance and service contact SAAR Technosoft: ● www.saartechnosoft.com ● www.facebook.com/technosoft.saar ● www.linkedin.com/company/saartechn osoft ● www.twitter.com/TechnosoftSaar