The document outlines the digital marketing plan of Magic8 Pharmacy located in Tarlac City, Philippines. It details an 11-step marketing plan including defining the target customer profile and competitive positioning, and strategies for price, place, promotion, and digital tools. Facebook and WordPress were utilized to boost the pharmacy's online presence, drive traffic, and track performance metrics. Analysis of Facebook insights showed that boosted posts reached more users and engaged the target demographic of females aged 35-45. The plan helped Magic8 Pharmacy effectively promote its convenient delivery services and affordable prices to new customers in its local area.
6. https://www.facebook.com/magic8pharmacy/
https://www.facebook.com/magic8pharmacy/
NANAY is an elderly.
She has co-morbid conditions and or sensory
impairments
She prefers to go home immediately after check up for
fear of acquiring Covid -19.
Leading drug store is one ride away from CLDH MAB
and has longer queue
Smaller drug stores nearby CLDH are more expensive
and has incomplete line up of medications.
No free delivery of medicines.
2. PROBLEM/PAIN
7. https://www.facebook.com/magic8pharmacy/
https://www.facebook.com/magic8pharmacy/
She finds it tedious to buy medicines because of
accessibility and senior citizen requirements.
She is afraid of missing her medications if she is not
able to purchase on time.
She wishes to have a medicine delivery service so she
does not spend more time outside and be protected
from Covid-19
2. PROBLEM/PAIN
18. https://www.facebook.com/magic8pharmacy/
https://www.facebook.com/magic8pharmacy/
Magic8 Pharmacy is a NICHE player
It targets owners’ patients but walk in customers are
welcome
It’s main competitive advantage is free delivery
within Tarlac City within 30 minutes plus other value
added services like affordability, convenience,
accessibility, safety, and customer care.
11. PANALO WINNING STRATEGY
19. https://www.facebook.com/magic8pharmacy/
https://www.facebook.com/magic8pharmacy/
1. Profile: owners’ patients
2. Problem or Pain? Accessibility of medications after
check up
3. Present: Buy at leading drugstore one ride away
4. Proposition or USP Unique Selling Proposition free
delivery, pick up or fast in store purchase a few
steps away CLDH MAB
5. Positioning Map? (Parity and Differentiation)
SUMMARY OF 11 P’S
36. https://www.facebook.com/magic8pharmacy/
https://www.facebook.com/magic8pharmacy/
FACEBOOK INSIGHTS
Minimal reach and engagement of
unboosted post.
• The low reach means content, product
and the business name are not getting
into peoples news feeds.
• Impressions are minimal telling us that
content must be catchy and interesting
or because of the limited time of
campaign shows such results.
• Improvement on engagement by
connecting to the target audience must
be done to increase appearance on
users news feed.
40. https://www.facebook.com/magic8pharmacy/
https://www.facebook.com/magic8pharmacy/
Having a solid marketing strategy is
paramount to the success of any
business. Digital marketing represents a
whole new world of opportunity.
In an age of digital convenience and
digital communication, digital
marketing is a must and a necessary
tool to grow one's business. However
there are challenges when it comes to
digital
CONCEPTS
43. https://www.facebook.com/magic8pharmacy/
https://www.facebook.com/magic8pharmacy/
Step by step process of content marketing
Content marketing improvement to entice and
build curiosity of what the pharmacy can offer
A customized platform website
information rich product / pages
description
customized design
engaging ad campaigns
intuitive and convenient categorization
navigation around the virtual shop
CONTENT MARKETING IMPROVEMENT
Delivering convenience in Tarlac Magic 8 Pharmacy by the Smooth operators Belmonte, Bonifacio, Pascual and Tysmans
We will be covering about magic 8 pharmacy what is its 11- step marketing plan, its marketing campaign, cultivated concepts, insights and takeaways.
Multispecialty team of doctors partnering in delivering convenience in terms of delivery, accessibility, affordability and safety of needed medications for their patients.
The Primary target market are the multispecialty teams patients who are mostly the senior citizens affected with co morbid conditions belonging to socio economic class BC who want convenience, savings, quality and safety in acquiring their maintenance medications.
NANAY is an elderly.
She has co-morbid conditions and or sensory impairments
She prefers to go home immediately after check up for fear of acquiring Covid -19.
The Leading drug store is one ride away from CLDH MAB and has longer queue
Smaller drug stores nearby CLDH are more expensive and has incomplete line up of medications.
No free delivery of medicines.
-She finds it tedious to buy medicines because of accessibility and senior citizen requirements.
She is afraid of missing her medications if she is not able to purchase on time.
She wishes to have a medicine delivery service so she does not spend more time outside and be protected from Covid-19
Present solutions:
Do nothing. Endure long lines at the leading drug store and spend more for fare.
Ask children to buy her medicines when they go home from work.
Buy from smaller drugstores nearby CLDH but more expensive
USP:
Free delivery within Tarlac City
Faster in store or pick up purchase with computerized database
Nanay will save time
She will worry less that she might get Covid-19 for queueing at the leading drug store.
She does not have to bother her children to buy her medicines when they go home from work.
She will save more from cheaper medicines and cut on fare expenses.
USP:
Magic8 Pharmacy guarantees convenience, accessibility, affordability, and safety by offering value added services like…
medication reconciliation
verification with their doctors
assistance on use of medical devices
reinforcement of medication instructions
In comparison to their competition mercury offers no delivery and is quite expensive.
Med express offers no delivery but is quite cheaper than mercury
Magic 8 offers delivery and offers affordable medications vs its leading competitors.
Magic 8 position itself to be leading in delivery, affordability, accessibility and safety for geriatric patients of the multispecialty captured market.
Tarlac City currently has a total population of 385,398 . 7.6% of which are senior citizens (29,290.248) Our target market of middle class which is 40% of these population is 11,716. We set our target market share at 20% which is 2343 multiplied by the average transaction at Magic 8 Pharmacy which is 2,100 pesos. Our company target monthly sales is 4,920,300.
After check up patients are given flyers they could either call in for their pick up or call in for delivery of their medications.
Magic 8 pharmacy also has linked social media sites such as facebook, wordpress, intagram and you tube to keep their customers connected.
Cheaper compared to the leading drug store.
No need to go to physical store, free delivery within Tarlac city
Accessible physical store, with faster transactions
Magic 8 pharmacy also has linked social media sites such as facebook, wordpress, intagram , viber, sms and you tube to keep their customers connected.
Magic8 Pharmacy is a NICHE player
It targets owners’ patients but walk in customers are welcome
It’s main competitive advantage is free delivery within Tarlac City within 30 minutes plus other value added services like affordability, convenience, accessibility, safety, and customer care.
MAGIC 8 pharmacy 11 marketing strategy primary target are the multipecialty team patients who want convenience in acquiring their medications wherein the pharmacy offers delivery, pick up a few steps a way from the doctors clinic.
Differentiates with delivery and cheaper price compared to their competitors
A peso market size of 7.6%
Promotes a 5- 10% price lower compared to competition by linked in social media apps.
Located conveniently a few steps away from CLDH.
A panalo winning strategy of free delivery and convenience for the multispecialty teams patients.
In the face of the current pandemic, with lesser clinic hours and ongoing lockdowns, the sales of Magic 8 has also been affected.
The challenge therefore is how the pharmacy can reach customers and expand their market and increase their revenue
Marketing digital tools used for promotion where a facebook page…
The Brand awareness objective was utilize to effectively reach their target market. A digital improvement on their face book profile was made by changing original logos and ads. The main purpose was to improve their site, grow their customer base and track the performance easily.
Improvement of Magic 8 pharmacy business page was aimed to communicate with their target audience and expand their internet presence.
This business page can send and receive messages, post updates, get notifications , like, comment and share.
To reach the exact target audience by age, interest, behavior and location. Boosting of magic 8 video and ads through facebook was a strategy to keep their audience engaged.
Marketing digital tools used for promotion where a facebook page…
Visual content created for magic 8 was more likely to be shared and remembered than the original written content.
Face book ads were made to target a group in facebook that shared similar characteristics. Once shared ads would be placed on their news feeds thus increasing the pharmacies online presence.
Over 75 million websites run on wordpress. This website was use to house the magic 8 pharmacy logo because it is the most influential website builders in the world use today.
Not only this but is is a extremely powerful digital marketing tool.
To promote the magic 8 wordpress website…
Installation of a web design was chosen to leave a first and the last impression on the target audience minds.
Creation of quality, informative and engaging content of blogs were made for target audience.
Market blog post on linked social media platforms
Products that were showcased, was the main purpose of the website to inform visitors.
Wordpress is a great strategy to promote magic 8 pharmacy presence online to a large population on their baseline target market. This method promotes content as well as external links to more site which could improve ranking on search engines.
During the months digital campaign of magic 8 pharmacy in facebook. it has reached 7,940 unique target audience. It has a reached a number of 24% of people who viewed specific ad content
During the one month campaign we have seen 2 boosted content that has topped the campaign.
A digital flyer which reached 6.2k targeted audience with an engagement of 531 likes
A short video commercial with 1.4k reach and with an engagement of 59 likes
We notice the difference of the boosted and unboosted post. The number of unique people/target market that have seen the posts are minimal compared to the boosted ad. This as well as the engagement of the unboosted ads is a measure that content must be boosted to reach the unique target population.
Minimal reach and engagement of unboosted post. The low reach means content, product and the business name are not getting into peoples news feeds. Improvement such as boosting must be done to be seen.
Impressions are minimal telling us that content must be catchy and interesting or because of the limited time of campaign shows such results.
Improvement on engagement by connecting to the target audience must be done to increase appearance on users news feed.
The results of the main target audience in the campaign would be 35 to 45 year old females who most likely would be interested in the products.
This will help administrators focus on their marketing efforts on this people who most likely be interested. The pharmacy must reach this population with their marketing message.
The boosted ad has reached 61.5% of the Tarlac population. Main area where magic 8 is located.
7 digital assets for magic 8 pharmacy that is a platform to find, engage with customers, drives sales to advertising and promotion, gauge consumer trends and offer customer assistance and support
Concepts and insights were taken from Marketing 4.0.
Having a solid marketing strategy is paramount to the success of any business. Digital marketing represents a whole new world of opportunity. In an age of digital convenince and digital communication, digital marketing is a must and a necessary tool to grow one's business. However there are challenges when it comes to digital
From traditional to digital: Flyers
There are challenges when it comes to digital marketing for pharmacies. For most community pharmacies, digital presence is poor and led by non existent strategy.
Initially, thIS multispecialty team of doctors has traditionally marketed through the distribution of flyers to their captured market. Today, challenges like the surge of the pandemic and the rise of digital technology,
the pharmacy has moved on to further improve engagement through a connected marketing approach.
New Customer paths: The way to go is through Social media Marketing particularly Facebook, Search Engine Optimization and paid marketing. Strategies done included facebook optimization , targeted facebook ads . Posting and scheduling branded ads as well as SEO strategy and blogging .
Magic 8 pharmacy is currently developing digital marketing strategies to standout from the crowd and meaningfully connect with customers in a few critical touchpoints.
Driving awareness to advocacy
A step by step process of content marketing was done. The content marketing improvement in the existing social media pages and post aims to entice and build curiosity of what the pharmacy can offer.
A customized platform website includes information rich product / pages description, customized design, engaging ad campaigns, intuitive and convenient categorization and navigation around the virtual shop.
Two way conversation, interactive than traditional media.
Schedule created, curating and distributing and amplifying content that is interesting, relevant and useful to a clearly defined audience group. All these digital strategies improved health care communications
Digital assets linked together that generate contents that the customer finds more credible and appealing than social media.
Content can be consumed whenever and wherever.
Advertisement that attracts attention: Brand recall.
A ll these digital strategies improved health care communications, influenced more people and ultimately increased business revenue.
Delivering convenience in tarlac Magic 8 pharmacy by the smooth operators.