The covid-19 pandemic and the consequent disruption of lives across the world could have serious impact on media and entertainment, posing ... proliferates in India accompanied by a global recession, GDP growth could ... been a perceptible increase in media consumption – TV, digital and ....We study key areas of digital consumption that are the most impacted by this pandemic. ... COVID-19 and its impact on Digital Media Consumption in India ... relatively novel illness, traffic to health-related websites increased.
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Digital media consumption in india due to impact of covid 19 compiled by kiran mandrawadkar
1. As India grapples with a new way of life, it is impossible to not see the impact
on digital media consumption. Consumers have had to change their lifestyles
significantly as social distancing, working from home, closed schools and
canceled travel/events disrupt daily routines.
COVID-19 and its impact on
Digital Media Consumption in India
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