Digital, Mobile, and Social Media in India (April 2011)
- 1. DIGITAL, MOBILE, AND SOCIAL MEDIA IN INDIA BBH DATA SNAPSHOT APRIL 2011
- 3. 50% of Indians are aged 25 or below Source: India Census, 2011
- 4. Indians living in rural areas: 742,500,000 Source: India Census, 2011
- 5. 72% Source: India Census, 2011
- 7. mobile subscribers in India: 791,000,000 Source: Telecom Regulatory Authority of India, April 2011
- 8. ( ) that’s roughly 67% of the populaSon Source: Based on India Census, 2011
- 11. the penetraSon of mobile phones in India is more than 50% higher than the penetraSon of TV Source: mobile data from Telecom Regulatory Authority of India; TV data extrapolated from growth trends in TAM data as quoted by DeloiJe
- 12. Indian mobile Indian TV subscribers: viewers: 791 vs. 520 million million Source: mobile data from Telecom Regulatory Authority of India; TV data extrapolated from growth trends in TAM data as quoted by DeloiJe
- 13. number of SMSes sent via India’s Airtel network in 2010: 90 billion Source: Airtel Mobitude 2010
- 14. that’s more than 2,850 every second Source: Airtel Mobitude 2010
- 15. the number of mobile ads served in India each month exceeds 10 billion Source: Based on figures quoted in press releases from InMobi, BuzzCity, and AdMob
- 16. that’s about 3,800 mobile ad impressions every second Source: Based on figures quoted in press releases from InMobi, BuzzCity, and AdMob
- 17. $ Source: DeloiJe
- 18. which equates to roughly $4.56 spent on value‐added services by every Indian mobile subscriber Source: DeloiJe
- 20. ( ) that’s about 8% of the populaSon Source: Based on India Census 2011
- 22. the average Indian web user spends 26 minutes online each day Source: Internet And Mobile AssociaPon of India, April 2011
- 23. 60% of Indian web users access via internet cafés Source: BuddeComm, as quoted by internetworldstats.com
- 24. ? 31% unaware Source: Internet And Mobile AssociaPon of India, April 2011
- 27. ( ) that’s less than 2% of the rural populaSon Source: Based on India Census 2011
- 28. 18% of India’s rural internet users travel more than 10km to access the internet Source: Internet And Mobile AssociaPon of India, April 2011
- 29. top reason rural Indians are adopSng the internet: entertainment Source: Internet And Mobile AssociaPon of India, April 2011
- 30. $ Source: Penn Olson
- 32. number of social media users in India: 33,158,000 Source: ComScore, July 2010
- 33. Indian web users spend 3 hours per month on social sites Source: Internet And Mobile AssociaPon of India, April 2011
- 34. 96% of Indian IT firms forbid social media use at work Source: Livemint via Penn Olson
- 35. number of facebook users in India: 23,893,800 Source: Facebook, April 2011
- 37. ( ) …but sSll only 2% of the Indian populaSon Source: Based on India Census, 2011
- 38. 60% Source: SocialBakers
- 39. 79% of India’s Facebook users are under 30 years of age Source: Facebook
- 40. 50‐59: 60+: 2% 1% 40‐49: 5% 35‐39: 5% 13‐17: 11% 30‐34: 9% 25‐29: 20% 18‐24: 48% Source: Facebook, April 2011
- 41. 71% of Indian Facebook users are male Source: Facebook, April 2011
- 42. most popular acSvity on Facebook in India: games Source: Penn Olson
- 43. Top brand pages on Facebook in India # Brand Page Likes Growth 01 Tata Docomo 1,680,211 12.81% 02 Vodafone Zoozoos 1,596,684 21.96% 03 Axe Angels club 1,426,469 12.91% 04 Fastrack 1,245,787 6.71% 05 Mumbai Indians 1,199,454 24.06% 06 Kingfisher 1,140,354 20.17% 07 Pepsi India 1,025,583 11.80% 08 Pizza Hut CelebraSons 927,343 8.25% 09 BlackBerry® India 742,435 5.79% 10 flipkart.com 732,990 3.47% Source: Facebook via SocialBakers, April 2011
- 44. 35% of Orkut’s global traffic comes from India Source: Alexa
- 45. number of Orkut users in India: 18,700,000 Source: ComScore, September 2010
- 46. number of Linkedin users in India: 9,000,000 Source: Linkedin via Omillion
- 47. number of twiler users in India: 2,740,000 Source: labnol.org, Nov 2010
- 48. 70% of Indian internet users watch online video Source: ComScore
- 49. Indian visitors spent a total of 807,200,000 minutes on ESPNCricInfo.com during the 2011 ICC World Cup Source: ESPNCricInfo.com
- 50. …which adds up to more than 1,500 years Source: ESPNCricInfo.com
- 51. internet users in India access via mobile devices Source: Penn Olson
- 52. 59% of Indian mobile internet users only access the web via their mobile phone Source: MobiThinking
- 53. Indian mobile internet users who do not have a bank account: Source: MobiThinking
- 54. Nokia’s share of the Indian mobile market: 59% Source: InMobi
- 55. Google’s share of India’s search market in 2010: 97% Source: StatCounter.com
- 56. most searched brand on Google in India: nokia Source: Google Zeitgeist 2010
- 57. top ‘how to’ query on Google in India: how to kiss Source: Google Zeitgeist, 2008 ‐ 2010
- 59. Simon Kemp (@eskimon) Engagement Planner, BBH Asia‐Pacific simon.kemp@bbh‐asiapac.com.sg +65 6500 3071