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Digital Transformation Journey

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Maxim Integrated underwent a digital transformation to modernize their aging applications and platforms. They migrated from various legacy technologies to a new stack based around SAP Hybris, Adobe Cloud, Microsoft Azure, and other platforms. This provided improved monitoring, analytics, personalization, and integration capabilities compared to their previous limited and fragmented systems. While challenges were faced during the transformation, it ultimately delivered benefits like higher availability, reduced support needs, and a 360 degree view of customers. Maxim's next steps include further enhancing personalization, workflows, and customer experiences.

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Digital Transformation Journey
Agenda • Maxim at a Glance • State prior to Transformation • Digital transformation Journey • Application stack • Platform architecture • New Maxim • Challenges and Growth • Next steps | Maxim Integrated | Company Confidential2
© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC Maxim’s Technology Enables the World of Tomorrow AUTOMOTIVE USB WEARABLES DATA CENTER BATTERY SOLARHEALTHCARE INDUSTRIAL COMMUNICATIONS SMARTPHONESLIGHTING ROBUST COMMUNICATIONS LEADING POWER MANAGEMENT SOLUTIONS ACCURATE MEASUREMENT HARDWARE-BASED SECURITY FULL PORTFOLIO OF HIGH-PERFORMANCE ANALOG
State prior to Transformation | Maxim Integrated | Company Confidential4 • Aging Applications > Application stack uses different technologies built 10+ years back (PHP/Cold Fusion/Java/Perl) > Heavy dependency on IT support > No Integration with Cloud Applications > Increased maintenance and end of life products • Monitoring and Analytics > Limited or no monitoring capabilities > No visibility of Customer behavior > Cannot personalize or target customer • Legacy Platform and Hardware > Legacy Identity management system > No fail over or load balancing > Unable to meet SLA • ERP Integration > Limited integration with SAP
Digital Transformation - Journey 5 | Maxim Integrated | Company Confidential Adobe SNP Integration Intelligent search eCommerce Migration to Hybris BOT Manager Image caching End user experience Gigya May ‘18 Adobe 6.3 / Hybris 6.4 upgrade Nov ‘17 BOT manager mPulse ION Aug ‘17 Smart search Apr ‘17Storefront Sep ‘16 Adobe Release 2014 Web site Migration to Adobe Improved Performance and features Cloud based Identity management
Application Stack 6 | Maxim Integrated | Company Confidential Web Analytics Web and Storefront 3rd Party Integrations Operations Availability Monitoring Development Content Publishing Production Support StoreFront Gigya Order Fulfillment EloquaCRM Web Microsoft Azure (100% virtualized computing platform) Akamai (CDN/WAF/Real user monitoring/Image Manager)
Platform Architecture | Maxim Integrated | Company Confidential7 • SAP Hybris > eCommerce Platform > Backoffice > Hot folder/Data hub/REST based integrations • SOLR > Used for AEM product loads • Adobe Cloud > AEM - User Experience > Adobe Analytics – Customer behavior and web site analytics > Search and Promote – Smart search • SAP ERP > Order fulfillment and Logistics • SAP Gigya > Identity management and Social Integration
New Maxim | Maxim Integrated | Company Confidential8 Direct access to storefront Personalized search results Faceted search Contextual Promos
Hybris + Gigya + Adobe | Maxim Integrated | Company Confidential9 Hybris •Order Management (B2C/B2B/Disty) •Payment Integration (Paypal/Alipay/Credit Card) •Backoffice •Datahub •Real time customer migration (SAP to Hybris) •Rule Engine (Migration to Fraud Detection) •Promotion module (In progress) •Customer service cockpit •Single Sign on Gigya •Customer registration •Authentication •User preferences •Social Logins •Integration with Eloqua/Adobe •Dynamics CRM Integration Adobe •Content management •Product information •Datasheets / Technical documents •Notifications •Web Analytics •Presentation layer for eCommerce
Challenges and Growth | Maxim Integrated | Company Confidential10 Challenges • Poor Datahub performance (Hybris 5.4) • SI delivery issues • Lack of Internal resources • Adobe / Hybris Integration challenges Growth • Integration model using SAP PI (Customers/Orders) • Highly available architecture • Monitoring and Stability Success • Code Quality (Sonarqube) • Automated Builds (Jenkin) • Automated regression tests (HP ALM) • Visibility of customer behavior (Analytics) • Page performance (RUM tools) Hybris Adobe upgrade in 16 weeks 99.5% availability Internal capability built on Hybris and Adobe Release management Reduced support incidents Improved performance using Datahub Customer 360 view • SI Dependent • Resource constraint • Hardware limitations • Self sustained delivery model • Agility through Azure • 360 view of customer
| Maxim Integrated | Company Confidential11 Next Steps • Personalized content (Adobe Target) • Product Catalog workflow (Hybris PCM) • Unassisted Design wins • Cross sell, Promotions • Improvised Parametric search • Survey Tool Integration

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Digital Transformation Journey

  • 2. Agenda • Maxim at a Glance • State prior to Transformation • Digital transformation Journey • Application stack • Platform architecture • New Maxim • Challenges and Growth • Next steps | Maxim Integrated | Company Confidential2
  • 3. © 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC Maxim’s Technology Enables the World of Tomorrow AUTOMOTIVE USB WEARABLES DATA CENTER BATTERY SOLARHEALTHCARE INDUSTRIAL COMMUNICATIONS SMARTPHONESLIGHTING ROBUST COMMUNICATIONS LEADING POWER MANAGEMENT SOLUTIONS ACCURATE MEASUREMENT HARDWARE-BASED SECURITY FULL PORTFOLIO OF HIGH-PERFORMANCE ANALOG
  • 4. State prior to Transformation | Maxim Integrated | Company Confidential4 • Aging Applications > Application stack uses different technologies built 10+ years back (PHP/Cold Fusion/Java/Perl) > Heavy dependency on IT support > No Integration with Cloud Applications > Increased maintenance and end of life products • Monitoring and Analytics > Limited or no monitoring capabilities > No visibility of Customer behavior > Cannot personalize or target customer • Legacy Platform and Hardware > Legacy Identity management system > No fail over or load balancing > Unable to meet SLA • ERP Integration > Limited integration with SAP
  • 5. Digital Transformation - Journey 5 | Maxim Integrated | Company Confidential Adobe SNP Integration Intelligent search eCommerce Migration to Hybris BOT Manager Image caching End user experience Gigya May ‘18 Adobe 6.3 / Hybris 6.4 upgrade Nov ‘17 BOT manager mPulse ION Aug ‘17 Smart search Apr ‘17Storefront Sep ‘16 Adobe Release 2014 Web site Migration to Adobe Improved Performance and features Cloud based Identity management
  • 6. Application Stack 6 | Maxim Integrated | Company Confidential Web Analytics Web and Storefront 3rd Party Integrations Operations Availability Monitoring Development Content Publishing Production Support StoreFront Gigya Order Fulfillment EloquaCRM Web Microsoft Azure (100% virtualized computing platform) Akamai (CDN/WAF/Real user monitoring/Image Manager)
  • 7. Platform Architecture | Maxim Integrated | Company Confidential7 • SAP Hybris > eCommerce Platform > Backoffice > Hot folder/Data hub/REST based integrations • SOLR > Used for AEM product loads • Adobe Cloud > AEM - User Experience > Adobe Analytics – Customer behavior and web site analytics > Search and Promote – Smart search • SAP ERP > Order fulfillment and Logistics • SAP Gigya > Identity management and Social Integration
  • 8. New Maxim | Maxim Integrated | Company Confidential8 Direct access to storefront Personalized search results Faceted search Contextual Promos
  • 9. Hybris + Gigya + Adobe | Maxim Integrated | Company Confidential9 Hybris •Order Management (B2C/B2B/Disty) •Payment Integration (Paypal/Alipay/Credit Card) •Backoffice •Datahub •Real time customer migration (SAP to Hybris) •Rule Engine (Migration to Fraud Detection) •Promotion module (In progress) •Customer service cockpit •Single Sign on Gigya •Customer registration •Authentication •User preferences •Social Logins •Integration with Eloqua/Adobe •Dynamics CRM Integration Adobe •Content management •Product information •Datasheets / Technical documents •Notifications •Web Analytics •Presentation layer for eCommerce
  • 10. Challenges and Growth | Maxim Integrated | Company Confidential10 Challenges • Poor Datahub performance (Hybris 5.4) • SI delivery issues • Lack of Internal resources • Adobe / Hybris Integration challenges Growth • Integration model using SAP PI (Customers/Orders) • Highly available architecture • Monitoring and Stability Success • Code Quality (Sonarqube) • Automated Builds (Jenkin) • Automated regression tests (HP ALM) • Visibility of customer behavior (Analytics) • Page performance (RUM tools) Hybris Adobe upgrade in 16 weeks 99.5% availability Internal capability built on Hybris and Adobe Release management Reduced support incidents Improved performance using Datahub Customer 360 view • SI Dependent • Resource constraint • Hardware limitations • Self sustained delivery model • Agility through Azure • 360 view of customer
  • 11. | Maxim Integrated | Company Confidential11 Next Steps • Personalized content (Adobe Target) • Product Catalog workflow (Hybris PCM) • Unassisted Design wins • Cross sell, Promotions • Improvised Parametric search • Survey Tool Integration