Digital Yalo provides various marketing and design services including website design and development, graphic design, video production, email marketing, and event management. The document outlines several case studies of work Digital Yalo has done for clients such as Jabil, Arcserve, Global Payments Inc., Georgia Pacific, Star2Star, Veritiv Corp, Plante Moran, Precision Door, TD Ameritrade, Aveniu Brands, Delta Airlines, AT&T, and Jabil Circuits. For each client, it summarizes the challenge they faced and the solution Digital Yalo provided such as redesigning websites to be more visual, mobile-responsive, and optimized for SEO, content marketing, social media, and lead
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Digital Yalo - Our Portfolio
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DIGITAL YALO It’s noisy out there.
You work hard to get your customers’ attention.
Don’t bore them when they finally find you.
Lets entertain them…together.
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CASE STUDY: JABIL
• We created have created hundreds of sales
presentations, Super Bowl print ads, sales print
collateral, developed logos for them, built websites,
managed events, consulted on marketing execution
and best practices working as an extension of their
team.
• The work is exciting and always challenging with a
new projects everyday looking for ways to realize
potential, accelerate humankind and engineer growth
for the future.
We are Jabil’s Agency of Record for all experiential design and content
spanning sales collateral, sales pitches, sales training curriculum, logos,
branding, websites, blogs, campaigns, and advertisements and events.
SOLUTION
CHALLENGE
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CASE STUDY: ARCSERVE
• Their challenge was being in the business for 40
years, they were a well respected and trusted
technology, but at the same time, with the advent of
new technologies like cloud and virtualized storage,
they were competing in a new age.
• Thus while being trusted/respected, they also wanted
to be viewed as fresh/new/nimble/agile to compete
with the upstarts. The result was a pop-driven design
that was very visual, very graphic, but empowered by
content that maintained their established, credible
history.
We launched a new website arcserve in preparation for their spin-off. The
arcserve site has evolved since our launch. But the original site was designed
to be fully responsive and we did design, all content and all graphics.
SOLUTION
CHALLENGE
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CASE STUDY:
GLOBAL PAYMENTS INC.
• The navigation (in mobile or PC) constantly informs
the visitor where they are in the site without the use
of breadcrumbs, making the experience more
elegant.
• The new site received both platinum and gold AVA
Digital Awards!
• http://www.globalpaymentsinc.com
We launched a new, fully responsive website for Global Payments Inc. It is a
highly visual, parallax site with very interesting UX elements that allow visitors
to self-identify and rapidly dive into their relevant interests and content.
SOLUTION
CHALLENGE
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CASE STUDY:
GEORGIA PACIFIC
• We created an engaging user experience through a
sleek redesign and strong call to actions throughout
the site. With Sitecore’s personalization features, we
are able to create an inbound marketing strategy that
allows users to access the information custom to
their journey of learning.
• A SEO keyword analysis created new opportunities
for growth and an increased digital presence for a
fresh site.
Digital Yalo raised the bar of modern design, content, and SEO by
leveraging Sitecore’s Customer Engagement Platform.
SOLUTION
CHALLENGE
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CASE STUDY: STAR2STAR
• The original design enabled multiple personas to self-
identify, and thus fast-track them directly to the
content the is most relevant to them.
• SEO and PPC strategies were implemented which
resulted in a 100% increase in visitors, reduced PPC
spend by 50%, while increasing conversions by 80%.
• Visual assets and very specific copy writing were
created to drive up the success of click through rates
and conversions.
We created a fully integrated customer journey that merges the search
experience with the advertising experience with the web experience to
maximize traffic and conversions.
SOLUTION
CHALLENGE
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CASE STUDY: VERITIV CORP
• Delivered 2 new websites and 2 new intranets in 12
weeks across 2 different languages.
• The sites were all launched on time and on schedule
for their IPO on the NYSE.
A merger of 2 of the largest distribution companies in America. Digital
Yalo helped launch a new $10bn brand for their IPO.
SOLUTION
CHALLENGE
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CASE STUDY:
PLANTE MORAN
• We created an engaging user experience through a
sleek redesign and strong call to actions throughout
the site. With clear social media connections and
sharing features, candidates can stay up to date on
the latest Plante Moran news. Candidates can clearly
identify if they are fresh from college looking for a
career or have an experienced background.
• Explore the options of Plante Moran -
http://www.plantemoran.com/careers/pages/landing.a
spx.
Digital Yalo raised the bar of modern design, content and talent acquisition
in a redesign of Plante Moran’s careers page. Updating the user experience
and content available to potential hires has seen a tremendous increase in
traffic.
SOLUTION
CHALLENGE
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CASE STUDY:
PRECISION DOOR
• Combining a fresh, colorful design with localized
SEO, content and imagery to attract, engage and
compel visitors to call Precision Door.
• Customer testimonials strengthened the community
feature and reviews of precision door as a leader for
garage door replacement and repair. Combined with
full social integration to show activity and real
feedback.
• Implementing a search featured allowed users to
research repair men before they make the trek to
your home and reviews of services.
Digital Yalo launched multiple sites across the US, while making the brand
feel local and part of the community. We built and implemented location
mapping on the site to delivery highly localized content (images, copy and
phone numbers) to feel like you are calling the neighborhood handyman.
SOLUTION
CHALLENGE
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CASE STUDY:
PRECISION DOOR
• Digital Yalo worked to ideate, illustrate and animate
multiple promotional videos to communicate
complicated topics in the simple way they were
looking for in order to educate and grow their client
base.
• These videos are being used within social media
campaigns across channels.
TD Ameritrade was looking for a simple, new way to communicate to
clients. An animated, visual approach created the engagement they truly
wanted.
SOLUTION
CHALLENGE
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CASE STUDY:
GET PLUGGED IN SXSW
• This year we had 5 bands perform, serving award
winning BBQ and an open bar all night! The theme
this year was built around the well-known SNL skit
with Will Ferrell and Christopher Walken around More
Cowbell.
• The VIPs took home their own cowbell and
Christopher Walken t-shirt for from a memorable
event.
• The event included video, banners, emails, photo
booths, and giveaways.
We have hosted a branded party series with several sponsors, Get Plugged
In, at SXSW for the past 3 years. In 2015, we welcomed nearly 400 people
to the event.
SOLUTION
CHALLENGE
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Other Past Work
Aveniu Brands Website
Wine & Spirits Distributors looking to start speaking to the end consumer while
at the same time, enhancing their partnership tools.
Features
• Full-feature CMS allowing for Brand-to-brand customization
• In-content wine education tools (definitions, food pairings/recipes, etc) to
help define your tastes.
• “Interactive Wine Rack” that shifts it’s stock according to your taste
choices.
• Full database of all products and sell sheets, dynamically updates scores
and pricing.
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Other Past Work
Delta Airlines Social
Harnessing the power of social influence to suggest, educate and decide on
a trip location that is fit for you, making it more about the destination than the
trip there.
Features
• Major social network activity surrounding locations display in real time on
top of world map.
• Users can then select a destination, research, view social generated
content (posts, tweets, pictures, videos, reviews) and see pricing.
• Mobile application provides trip countdown and tips before trip and full
integration with social platforms for a 1-place uploading tool.
• Airport touch screen highlights activity and awareness of the platform.
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Other Past Work
AT&T Digital Life
A large scale awareness program covering multiple touchpoints (online,
retail, radio, broadcast, social, etc) that highlights not only AT&T’s new home
automation product, but how it enhances any lifestyle.
Features
• Desktop Marketing Website with pricing, a home configurator, custom
content (editorial, video) and product demos to showcase how it
integrates into your daily life.
• Retail kiosk application highlighting high-level information and product
demonstrations with direct drive to to store clerk and/or web continuation
of purchase decision tools.
• Online/Broadcast video shoot & production showcasing lifestyle aspects.
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Multiple inputs and deliverables integrate together throughout the design process.
Heuristic
Analysis
Audience
Interviews
Creative
Brief
Usability
Benchmark
Personas &
Scenarios
Creative
Concepts
SiteMap &
Information
Architecture
Visual & UX
Design
Content
Matrix
Design
Optimization
Post-Release
Testing &
Optimization
Usability
Test
PostPre
Launch
Content
Audit
Prototype
Assess & Analyze Design & Validate Optimize
FULLY-INFORMED DESIGN
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PERSONA DEVELOPMENT
Creating personas through
extensive research,
internal and external
interviews will help you
discover your true
audience and create a
roadmap to break through
the noise to reach them
directly.
These personas are used
as guides to educate
internal teams!
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BUYERS’ JOURNEYS
Illustrating the customer experience will create a
clear path to purchase for your team to identify
leads and prospects. Buyers are anywhere from
two-thirds to 90% through their journey before they
reach out to a vendor according to Forrester.
These buyers journeys help your team recognize
the sales cycle and how to move prospects through
the funnel.
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Creative Brief
Writing Style
Brief
We begin the Design with a Creative Brief and a Writing Style Guide, both of which will set the compass
for the design phase.
Style Guide demonstrating the color palette,
typography, icons and more.
BRIEFS AND STYLE GUIDES
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We will bring the creative
brief to life with creative
mood boards which set the
theme, tone and direction for
the user experience.
MOOD BOARDS
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Our sitemap will define the navigation experience and the content matrix will define
what & where content will live in the new site. These 2 documents work hand-in-hand.
SITEMAP CONTENT MATRIX
For
Executi ve
s
/executive
s
For IT
Professi onal s
/professi onal
s
Products and
Sol uti ons
/products- and-
sol uti ons
For Partners
and M SP’s
/par tners-and-
msps
Bl og
/bl og
Contac
t
/conta
ct
Imag e-Based
Backup
/i mag e- based-
backup
File-Based
Backup
/ÿl e- based-
backup
Product
s
/product
s
CA ARCserve®
Backup
../backup
CA ARCserve®
D 2D
../d2d
CA ARCserve® H i g h
Availabi l ity
../high-availabi l ity
CA ARCserve Instant
Recovery On D emand
../instant-reco ver y-on-
demand
CA ARCserve®
Replicati on
../replication
Sol uti o
ns
/soluti o
ns
Capabi l it
ies
/capabi l it
ies
Virtual
Standby
/vi r tual -
standby
Bare M etal
Recovery
/bare- metal-
recovery
Virtual Server D ata
Protecti on
/vi r tual -server-data-
protecti on
Repl icati
on
/repl icati
on
H i g h
Availabi l ity
/hi g h-
availabi l ity
Anal yst
Repor ts
/anal yst-
repor ts
Backup and
Restore
../backup- and-
restore
Busi ness Conti nui ty and
D isaster Recovery
../busi ness-conti nui ty- and-
disaster-recover y
M SP
Zone
/msp-
zone
Partner
Por tal
/par tner-
por tal
Virtual Server
Protecti on
../virtual-se r ver-
protection
Leveragi ng the
Cloud
../leverag i ng -
the-cloud
Remote O°c e
Protecti on
../remote-o°c e-
protecti on
Server
M ig rati on
../server-
mi g rati on
D ata
Reducti on
../data-
reducti on
Conÿr mat
i on
../thank-
you
H om
e
/
Suppor t and
Learni ng
/suppor t- and-
learni ng
Videos
../video
s
H ow-To
Gui des
../how- to-
g ui des
D ownl oa
ds
../downl o
ads
Open Suppor t
Ticket
../suppor t-
ticket
Global Suppor t
Communi ty
../global -support-
communi ty
Customer Portal
https://www.ca.com/us
/register/login.aspx
Educatio
n
../educati
on
M aintenance
Prog ram
/mai ntenance-
prog ram
Customer Care
http://www.ca.com/us/support/ca-
customer-care/ca-customer-care-
licensing-team.aspx
INFORMATION ARCHITECTURE
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USER EXPERIENCE FLOWS & WIREFRAMES
DESKTOP TABLET MOBILE
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ACCEPTPAYMENTS PARTNER WITHUS TECHNOLOGY SOLUTIONS RESOURCES
Contact Us Customer Center Company Investor Relations US /
EN
a. GROW YOURBUSINESS
b. Time is money. Get more of both by implementing Global Payments’ simple, affordable payment
systems.
CONTACTUSc
C ustomer C enter C o m p a n y Investor R el ati ons W o r l d w i d e
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2
7
9
10
3
IDEAS&INNOVATION
4
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ACCEPTPAYMENTS
HOME
PARTNERWITHUS
TECHNOLOGYSOLUTIONS
EN
Customer Center
Company
Investor Relations
SEARCH
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EVENT ENGAGEMENT AND MANAGEMENT
We have managed several events for Jabil
Circuits, based in Florida. We are their Agency of
Record for all sales related content, pitches,
websites, blogs, campaigns, and advertisements.
We created booth designs and all event assets for
their presence at the Optical Fiber Communication
Conference with an engaging casino theme
creating custom poker chips for the private cocktail
party. We’ve worked closely with their team to
design private invites, food menus, booth layout,
banner placement, print assets, giveaway items
and social media plan for the team to implement
while at the event.
http://www.ofcconference.org/en-us/home/
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JABIL BLUE SKY CENTER
The Blue Sky Center is a state of the art
innovation center, created to help companies
realize their full potential.
Our team helped create the experience with a
consistent look and feel throughout the center.
We developed videos, kiosks, window
treatments, wall decals, the imagery for the
Internet of Things lab, the center website and
currently working on a mobile app for visitors.
This project is ever evolving and we are ecstatic
to help it grow!
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JABIL BLUE SKY CENTER GRAND OPENING
The grand opening of Jabil’s Blue Sky Center was a huge
success with over 800 people in attendance!
Digital Yalo supported the event with all posters and
signage, emails, invitations and print assets created for the
event. We created custom passports for guests to explore
the center to make the experience memorable.
It was an 18 hour day and the party lasted well into the
evening – with press, executive, high profile clients,
partners, employees and family – the Jabil culture celebrates
everyone contributing to success!
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ENGINEER DRAWINGS
USED FOR:
Cycle Time Verification
Line Trial Samples
Large Runds
USED FOR:
Design Verification
Performance Verification
Materials Development
Process Development
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