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Emily Capon
MEDIA
INSITUTIONS
Media institutions
Media Institution: any of the organisations responsible for the
production, marketing, distribution or regulation of media texts.
Institutions are business structures that produce media texts and
regulate and structure media activities. They are collectives within
which individuals are encouraged to work towards a common
goal and to develop working practices based on assumptions
about their aims and ethos of the institutions. Institutions assume
the shared values of all employees and have a status and power
relationship with other institutions and the wider public. They take
niche or mass markets into consideration and which media
product texts would have an advantage from their institution and
certain publishers they co- work with.
Example
British Broadcasting Corporation (BBC)
[production, marketing, distribution and (self) regulator]
British Sky Broadcasting (BSB)
[production, marketing, distribution and (self) regulator]
Cable News Network (CNN)
[production and (self) regulator]
British Board of Film Classification (BBFC)
[regulator]
NME MAGZINE KERRANG! CLASSIC ROCK

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  • 2. Media institutions Media Institution: any of the organisations responsible for the production, marketing, distribution or regulation of media texts. Institutions are business structures that produce media texts and regulate and structure media activities. They are collectives within which individuals are encouraged to work towards a common goal and to develop working practices based on assumptions about their aims and ethos of the institutions. Institutions assume the shared values of all employees and have a status and power relationship with other institutions and the wider public. They take niche or mass markets into consideration and which media product texts would have an advantage from their institution and certain publishers they co- work with.
  • 3. Example British Broadcasting Corporation (BBC) [production, marketing, distribution and (self) regulator] British Sky Broadcasting (BSB) [production, marketing, distribution and (self) regulator] Cable News Network (CNN) [production and (self) regulator] British Board of Film Classification (BBFC) [regulator] NME MAGZINE KERRANG! CLASSIC ROCK