Media institutions are organizations responsible for producing, marketing, distributing, and regulating media texts. They encourage individuals to work towards common goals and develop practices based on shared values and the institution's aims. Media institutions consider niche or mass markets and which products would benefit from their institution and publishing partners. Examples include the BBC for production, marketing, distribution and regulation; BSB for the same roles; CNN for production and regulation; and the BBFC as a sole regulator.
2. Media institutions
Media Institution: any of the organisations responsible for the
production, marketing, distribution or regulation of media texts.
Institutions are business structures that produce media texts and
regulate and structure media activities. They are collectives within
which individuals are encouraged to work towards a common
goal and to develop working practices based on assumptions
about their aims and ethos of the institutions. Institutions assume
the shared values of all employees and have a status and power
relationship with other institutions and the wider public. They take
niche or mass markets into consideration and which media
product texts would have an advantage from their institution and
certain publishers they co- work with.
3. Example
British Broadcasting Corporation (BBC)
[production, marketing, distribution and (self) regulator]
British Sky Broadcasting (BSB)
[production, marketing, distribution and (self) regulator]
Cable News Network (CNN)
[production and (self) regulator]
British Board of Film Classification (BBFC)
[regulator]
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