HUL distributes its products through a network of around 7,000 redistribution stockists covering over one million retail outlets. It uses a point of purchase method for direct contact with customers through in-store facilitators, sampling, education and experiences. HUL has developed supply chain capabilities for partnering with emerging self-service stores and supermarkets, and its decentralized factories are served by 2,000 suppliers and 7,500 distributors across 2 million square miles.
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Distribution System of HUL
1. Distribution System of HUL
HUL's products, are distributed through a network of about 7,000
redistribution stockists covering about one million retail outlets.
The general trade comprises grocery stores, chemists, wholesale,
kiosks and general stores.
HUL is using the point of purchase method for much higher level of
direct contact, through in-store facilitators, sampling, education and
experience.
It has developed customer management and supply chain capabilities
for partnering emerging self-service stores and supermarkets.
2,000 suppliers and 7,500 distributors serve HLL’s 100 factories which
are decentralized across 2 million square miles of territory.
